Senior Director Qualitative Insights, JioHotstar
Share
Job Location:
Monthly Salary:
Posted on:
19 hours ago
Vacancies:
1 Vacancy
Job Summary
About the Team:
The Insights team at JioHotstar is responsible for understanding audience behavior preferences and consumption patterns across the platform. The team focuses on generating high-quality actionable insights through qualitative research and data interpretation enabling informed decision-making across content marketing and product functions.
Working closely with cross-functional teams the function plays a key role in bringing the voice of the consumer into business decisions ensuring that audience perspectives are consistently reflected in how content is evaluated positioned and promoted.
About the Role:
This role will be responsible for leading qualitative audience insights to support decision-making across content marketing and product teams at JioHotstar.
In essence this is an insights-first role focused on decoding audience behavior and translating it into clear actionable inputs for the business. It has three key dimensions:
(i) an insights leader capable of deeply understanding audience motivations preferences and consumption patterns
(ii) a translator of insights who can convert research findings into practical business-relevant recommendations
(iii) a collaborator who works closely with multiple teams to ensure insights are effectively applied across decisions.
Key Responsibilities
Conduct and interpret audience researchto identify key viewer segments preferences and behaviors supporting overall content strategy and programming decisions.
Analyze trends across the content lifecycle including ideation production creative elements and marketing to determine the potential for content acquisition audience engagement and long-term performance.
Develop and deliver insightful reportsfor various teamssuch as product content and marketingusing data to drive strategic data-backed decisions on content creation and promotion.
Create predictive modelsto forecast future user behavior and engagement patterns helping optimize investment in content and fine-tune release strategies.
Collaborate with marketing content and product teamsto align on key insights that influence promotional efforts content prioritization and user retention.
Stay ahead of industry trends and audience shifts leveraging market data to continuously refine content insights and strategies for future releases.
Identify growth opportunitiesthrough data analysis presenting recommendations to leadership on potential content investments and audience development initiatives.
Qualifications
12 years of experience in content analytics audience research or related roles preferably within the media entertainment or streaming industries.
Proven expertise inanalyzing audience behaviorand providing actionable insights to drive content strategy investment and acquisition decisions.
Experience withpredictive modeling user behavior forecasting and content lifecycle analysis.
Strong proficiency with analytics tools such asGoogle Analytics SQL Python R or other data platforms.
Excellent communication skills with the ability to translate complex data into clear concise insights for cross-functional teams and leadership.
Experience managing and mentoring data teams with a focus on fostering innovation and analytical rigor.
Ability to thrive in a fast-paced data-rich environment balancing long-term strategic goals with immediate analytical needs.
Preferred Skills
Experience working withinstreaming platforms or OTT contentecosystems.
Strong understanding ofconsumer behavior trendsin media consumption and content engagement.
Familiarity withdata visualization tools(e.g. Tableau Power BI) to present findings clearly and effectively.
Education
Bachelor/Post Graduatedegree
Advanced degrees in a relevant field are preferred.
Required Experience:
Exec
About Company
JioStar combines the power of Reliance’s Viacom18 and Disney Star, delivering unmatched entertainment with 120+ TV channels and two leading streaming platforms. Explore a new era of content with JioStar.
