Assistant Director, Online Marketing Strategy, OGPS

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Summary:

The Assistant Director Online Marketing Strategy OGPS serves as the primary lead for marketing strategy alignment creative development content creation communications and technical integration for all AU online graduate and Lifelong Learning programs. Functioning as the online programs project manager provides leadership in the success of meeting project goals as well as institutional priorities efficiently and collaboratively. Partners with masters program stakeholders within school units online learning staff third-party vendors and other internal AU units to maintain regular communication and documentation to support the health of operations and transparency across the online community. Additionally the Assistant Director will manage and mitigate project risks reconcile timelines with stakeholders quality control deliverables troubleshoot challenges resolve dependencies and develop a cohesive strategy for promoting AU online this role the incumbent will build and sustain project and program discipline across online programs marketing designed visual content and web operations with an eye toward best practices and standardization institutional alignment and SEO/AEO optimization.

Essential Functions:

1.) OGPS Online Programs Operations

• Leads onboarding of programs into third-party vendor-managed partnerships and also leads online program migrations and transitions from online program management (OPM) vendors. Collaborate with program stakeholders to preserve integrity of academic programs in transition and the AU brand. Oversee brand compliant campaign delivery champion AU values and priorities with vendor partners drive accountability around timelines risks management timely communication and overall enrollment performance. Develop strong relationships with school and college marketing stakeholders as well as third-party affiliate partners and agency vendors. As a content publishing lead (CPL) establish governance and provide guidance to vendors and direct report staff and other stakeholders on adherence to strategy and brand alignment while moving the work forward. Manage one direct report Digital Marketing Specialist; providing leadership and coaching in the areas of visual design and web communications. The Assistant Director will review and quality control creative development materials to ensure that they are all strategic production-ready brand compliant and within standards and specifications of the intended output.

2.) Project Management

• The Assistant Director Online Marketing Strategy OGPS will identify and reconcile AU unit-level processes create plans and establish procedures across the online graduate community of AU staff and vendor partners. Using project management frameworks and strategies the AD will build trust among AU stakeholders and manage resources and tasks with efficiency. To manage expectations and coordinate efforts across complex teams and tasks the AD will create plans of action timelines meeting agendas and other means of communication to ensure all involved parties are informed and updated.

3.) Social Media

• Periodic contributions to the graduate admissions social media accounts; concepting writing graphic design content creation approvals etc.

4.) Other Duties

• Other duties as assigned by Supervisor.

Supervisory Responsibility:

• Supervises one full-time staff member - Digital Marketing Specialist.

Competencies:

• Acting Ethically and with Integrity.

• Supporting a Diverse and Inclusive Community.

• Championing Customer Needs.

• Evaluating and Implementing Ideas.

• Developing Plans.

• Making Accurate Judgments and Decisions.

• Supporting Coworkers.

• Managing Performance.

Position Type/Expected Hours of Work:

• Full-time.

• 35 hours per week.

• Hybrid 1 work modality (on campus 3 - 4 days per week).

Salary Range:

• $88000.00 - $93000.00 annually.

Required Education and Experience:

• Bachelors Degree or equivalent combination of education and experience .

• 5 - 8 years of relevant experience.

Preferred Education and Experience:

• Masters degree.

• 8 - 10 years of relevant experience.

Additional Eligibility Qualifications:

• Advanced organizational time management and project management skills including the ability to prioritize and complete multiple competing tasks/assignments.

• Advanced knowledge of marketing principles concepts techniques and applications relevant to high-impact digital advertising and marketing conversion campaigns and brand initiatives.

• Demonstrated understanding of page layout typography color theory and choice/application of assets such as photography illustration and other digital graphics.

• Proficiency in digital platforms: CRM systems marketing automation SEO/SEM social media web analytics and content management systems.

• Advanced knowledge of marketing principles concepts techniques and applications relevant to high-impact digital advertising and marketing conversion campaigns and brand initiatives.

• Experience supervising multidisciplinary teams overseeing complex partnerships and operating enterprise-level marketing technology systems (CRM analytics platforms automation tools).

• Demonstrated experience in change management including the ability to assess impact coordinate stakeholder communication and/or support training efforts.

• Familiarity with SalesForce Marketing Cloud software applications and admissions practices for email outreach.

• Working knowledge of marketing and admissions technology and related web functions.

• Demonstrated ability to develop productive working relationships with multiple constituencies.

• Experience fostering communities of practice that promote shared standards consistent workflows and collaborative governance across an organization.

• Comfort with ambiguity with the ability to be flexible agile and quick to adapt.

• Curiosity about new ways to improve our productivity and business processes.

• Must be a team player and exhibit initiative and forward-thinking skills.

Other Duties:

• Please note this job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without notice.

Benefits

AU offers a competitive benefits package.Click here to learn about American Universitys unique benefit options.

Other Details

• Hiring offers for this position are contingent on successful completion of a background check.

• Employees in staff positions at American University must deliver their services to the university from either the District of Columbia Maryland or Virginia or perform work on-site at the university.

• Please note this job announcement is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without notice.

• American University is an E-Verify employer.

Current American University Employees

American University current employees must apply through their employee Workday account. If you are a current employee at American University please log intoWorkdayand select the Find Jobs report which will take you to our internal career listings.

Contact Us

For more information or assistance with the American University careers site email.

American University is an equal opportunity affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race color national origin religion sex (including pregnancy) age sexual orientation disability marital status personal appearance gender identity and expression family responsibilities political affiliation source of income veteran status an individuals genetic information or any other bases under federal or local laws (collectively Protected Bases) in its programs and activities.