Marketing Manager, Auto, Outdoor & Commercial Hardlines

Amazon strives to be Earths most customer-centric company where people can find and discover virtually anything they want to buy online. We are seeking creative goal-oriented and highly entrepreneurial people to join our exciting and fast-paced team. We are focused on growing and developing a smart assortment of brands with the best possible shopping experience for our customers. Come join our marketing team and help transform the way India buys and sells.

The fastest growing categories of Automotive Industrial Outdoors needs a dedicated Marketing leader to scale White-spaces of Vehicles (Bajaj Hero Harley Davidson) Tyres (MRF JK) Solar Panels (Waaree Vikram Solar) MRO (3M Bosch) & Medical (Apollo). We are looking for a customer obsessed out of box thinker who is as comfortable with doling out new marketing approaches in a world that lives on Personalization performance marketing driven by influencers and customers as they are with number crunching. Fluency with Amazons leadership principles like think big earn trust are must-haves for the leader to succeed while raising the bar on both thinking and delivery. result-oriented marketing leader to lead discovery initiatives for all categories at a business unit level. Our mission is build ubiquitous and large offline heavy businesses online with understanding customer friction points and barriers communicating the trust and convenience of online channels and therefore creating a best in class shopping experience for our customers and their seller partners.

The role will own and drive
1. Performance metrics for all Category assets
2. Personalization strategy and the BU
3. P&L line-items on marketing spends and monitoring efficiencies as a result
4. Automation of marketing campaigns to reduce duplication
5. Driving new traffic - NTAs reducing relapse
6. Optimizing channel performance in conjunction with traffic channel owners and central Hardlines marketing team
7. Working closely with vendor seller partners to define and scale monetization and ads roadmap


BASIC QUALIFICATIONS
MBA from IIM/ISB 3-5 years of experience in marketing ecommerce program and/or product management
Experience in operating managing and delivering results in a customer-facing online retail/services marketing or product management role
Proven success in delivering online products and services in a high growth environment
Excellent written and verbal communication skills

PREFERRED QUALIFICATIONS
Demonstrated ability to manage multiple projects - prioritization planning and task delegation
Ability to think and react in a high-energy fast paced environment
Ability to use hard data and metrics to make and support decisions. High proficiency with Excel
Proven ability to manage large and complicated projects with experience leading cross-functional projects and teams
Strong alignment to Amazons Leadership Principles


Key job responsibilities
Adopting AI in marketing to garner results at scale with least human effort while maximizing CX
Owning gateway channel for all categories and raising the bar on communication to customers entering through gateway
Scale Co-op by partnering with key brands like Hero Bajaj Reckitt Godrej 3M Bosch etc.
Define & work on the GW & 1 pages Automation & Personalization charter working closely with central teams.
Define merchandising strategies across customer facing pages and partner with teams across categories to align towards a common strategy
Own and raise the bar for customer facing design & communication by leveraging AI
Partner with central teams to create new partnerships as avenues for driving incremental traffic for OHLF categories
Develop scalable ways to automate/report performance & areas of opportunity across free and paid traffic channels
Establishing guidelines and best practices across teams including guiding other marketing resources to identify areas of opportunity to optimize traffic and/or merchandising
Owning/enabling customers to discover what they are looking to buy from tens of millions of products available across home categories
Partnering with product teams to drive customer adoption of global/local innovations helping create a highly personalized shopping experience and enabling discoverability of products for customers looking to shop for their home

A day in the life
Asset performance monitoring
Bar-raising gateway campaigns
Meeting brands and seller partners for customer insight generation and helping in knowing the customer
Monitoring spends and driving efficiencies

About the team
Owners of the fastest growing business lines with a healthy disregard for the impossible
Delving on why and lesser on why not
Allergic to externalization of any sort
Learning and growing one day at a time

- 4 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience producing marketing promotional material for Owned & Operated channels
- Experience in brand identity and voice development
- Experience creating brand marketing content

- Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email web analytics and CRM (Marketo Tableau Salesforce etc.) for targeting segmentation reporting for demand generation

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.