B2B Marketing Specialist

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves live in the moment learn about the world and have fun together. The Companys three core products are Snapchat a visual messaging app that enhances your relationships with friends family and the world; Lens Studio an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses Spectacles.

The Marketing team at Snap exists to tell our story to the world why were here who were obsessed with serving and the unique value only Snap can offer. Were building a best-in-class international marketing organization that sets the bar for creativity impact and innovation. With expertise spanning creative and marketing strategy experience and marketing operations this team powers bold marketing initiatives across the entire Snap Inc. ecosystem.

Were on the hunt for a Business Marketing Specialist in Australia based in our Sydney this role youll be in the middle of the action working closely with our local cross-functional team and partnering with Sales Product Comms Experience and Insights teams locally regionally and globally. Together youll build and launch marketing programs that move the needle on Snaps most important business goals with advertisers and agencies driving relevance boosting consideration and unlocking revenue growth.

This is an individual contributor role with real ownership high visibility and the opportunity to make an immediate impact from day one. Based in Sydney this position reports directly to the Head of Marketing MENA and APAC.

What youll do:

• Lead the end-to-end B2B marketing strategy for the market in close partnership with Sales leadership ensuring all initiatives support Snaps commercial objectives across the full funnel (awareness consideration conversion and retention).

• Partner with Sales to build compelling story-telling and go-to-market plays for priority verticals moments and major client initiatives across Snaps full product portfolio.

• Design and execute integrated regionally tailored marketing programs for advertisers and clients that enhance Snaps positioning with decisionmakers and support fullfunnel business outcomes in collaboration with Brand Creative Product Marketing Creative Strategy Comms and other cross-functional teams.

• Collaborate with the Events team to plan and deliver high-impact client and industry events (owned and sponsored).

• Represent Snap Marketing in internal forums and contribute to key decisions in the market.

• Connect with B2B marketing teams in other regions to localize global programs share best practices co-develop pilots and ensure a consistent yet locally relevant B2B brand presence.

• Set clear KPIs and measurement frameworks for all marketing activities; regularly track analyze and report impact and use findings to optimize programs and inform investment decisions.

• Continuously monitor the competitive landscape industry trends and advertiser needs in the region using these insights to refine positioning identify new opportunities and future-proof the B2B marketing strategy.

Knowledge Skills & Abilities:

• Able to navigate complex organizations and manage multiple stakeholders and projects at once.

• Highly organized with strong attention to detail; comfortable handling administrative tasks and complex processes with patience and composure.

• Multidimensional and highly creative marketer known for sparking original ideas and turning them into impactful campaigns across paid owned and earned channels.

• Strong analytical skills with the ability to turn complex data into clear actionable insights that fuel creative strategy.

• Collaborative hands-on and aligned with Snaps core values with a genuine passion for Snapchat and B2B marketing.

Minimum Qualifications:

• 5 years of relevant experience in marketing.

• Strong execution experience across brand campaigns field marketing and content.

• Strong analytical skills with the ability to use data and insights to guide strategy and prove ROI.

• Proven ability to work cross-functionally and build alignment around shared goals.

Preferred Qualifications:

• Marketing experience at a digital platform app or media company.

• B2B marketing experience.

If you have a disability or special need that requires accommodation please dont be shy and provide us some information.

Default Together Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster reinforce our values and serve our community customers and partners better through dynamic collaboration. To reflect this we practice a default together approach and expect our team members to work in an office 4 days per week.

At Snap we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer and committed to providing employment opportunities regardless of race religious creed color national origin ancestry physical disability mental disability medical condition genetic information marital status sex gender gender identity gender expression pregnancy childbirth and breastfeeding age sexual orientation military or veteran status or any other protected classification in accordance with applicable federal state and local laws. EOE including disability/vets.

Our Benefits: Snap Inc. is its own community so weve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy on your own terms. Our benefits are built around your needs and include paid parental leave comprehensive medical coverage emotional and mental health support programs and compensation packages that let you share in Snaps long-term success!