U.S. Marketing Manager VELYS Knee
Palm Beach Gardens, FL - USA
Job Summary
At Johnson & Johnsonwe believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented treated and curedwhere treatments are smarter and less invasive andsolutions are our expertise in Innovative Medicine and MedTech we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow and profoundly impact health for more at .
As guided by Our Credo Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson we respect the diversity and dignity of our employees and recognize their merit.
Job Function:
MarketingJob Sub Function:
Strategic MarketingJob Category:
ProfessionalAll Job Posting Locations:
Palm Beach Gardens Florida United States of America Warsaw Indiana United States of AmericaJob Description:
Fueled by innovation at the intersection of biology and technology were developing the next generation of smarter less invasive more personalized treatments.
Are you passionate about improving and expanding the possibilities of Orthopaedics Ready to join a team thats reimagining how we heal Our Orthopaedics teams help keep more than 6 million people moving each year while delivering clinical and economic value to surgeons and healthcare systems. Our teams build solutions for joint reconstruction; trauma and craniomaxillofacial; sports extremities and elective foot and ankle; spine; and robotics and digital surgery.
Your unique talents will help patients on their journey to wellness. Learn more at Synthes Orthopaedics is recruiting for a U.S. Downstream Marketing Manager VELYS Robotic-Assisted Solution (Knee) based in Palm Beach Gardens FL (or Warsaw IN).
Drive downstream commercialization for the VELYS Knee portfolio by translating product and platform strategy into U.S. go-to-market execution. Reporting to the U.S. Downstream Senior Marketing Manager you will lead downstream plans that accelerate installations and utilization through clear positioning and messaging launch readiness field and surgeon enablement and performance reporting. You will partner closely with R&D Commercial Supply Chain and regional Marketing teams and engage surgeon customers to generate insights that improve adoption and deliver business results.
This role focuses on U.S. downstream executionbuilding launch plans creating commercial tools developing surgeon and field enablement and monitoring performance to refine tactics. Success requires an entrepreneurial spirit strong cross-functional leadership and a passion for advancing minimally invasive solutions in orthopedic surgery.
Key Responsibilities:
Downstream Commercialization Strategy: Own U.S. downstream plans to accelerate installations and utilization through positioning messaging segmentation and campaign execution.
Launch Readiness & Enablement: Lead global launch playbooks value messaging training and field tools (selling materials competitive content and procedural education) to support regional execution.
Voice of Customer & Adoption: Engage surgeon users key opinion leaders and surgeons using competitive technologies to identify adoption barriers refine messaging and optimize the customer experience as the downstream Brand Management ambassador.
Regional Partnership: Partner with regional marketing and commercial leaders to localize downstream plans support execution and share best practices that drive consistent U.S. adoption.
Performance Management & Reporting: Monitor KPIs (install base utilization funnel/conversion and launch metrics) synthesize insights and provide regular downstream business performance reporting to the Downstream Senior Marketing Manager to inform tactical adjustments.
QUALIFICATIONS
Education
Bachelors degree required; MBA preferred.
Preferred Experience and Skills
23 years of relevant Marketing/Product Management/Product Introduction experience
Joint Reconstruction experience
Downstream marketing (commercialization launches enablement and performance tracking) experience is highly preferred; upstream experience is a plus.
Experience supporting society meetings/congresses (planning presence and lead capture).
Experience in medical devices or orthopedics.
Experience with MedTech capital and clinical procedural understanding is preferred.
Ability to monitor analyze and report business performance to inform downstream tactics and product strategy.
Experience with financial modeling and commercial GTM models.
Ability to prioritize and successfully lead multiple projects/priorities.
Exceptional interpersonal and presentation skills.
Comfort working with cadavers and within an operating room setting.
Up to 40% domestic travel and limited international travel including overnights and occasional weekends.
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity age national origin disability protected veteran status or other characteristics protected by federal state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants needs. If you are an individual with a disability and would like to request an accommodation please contact us via or contact AskGS to be directed to your accommodation resource.
Required Skills:
Preferred Skills:
Brand Marketing Brand Positioning Strategy Business Alignment Business Storytelling Business Valuations Cross-Functional Collaboration Customer Intelligence Data Analysis Data-Driven Decision Making Digital Strategy Execution Focus Financial Analysis Go-to-Market Strategies Industry Analysis Market Research Negotiation Problem Solving Process Improvements Product Development Lifecycle Product Improvements Product Portfolio Management Product Strategies Strategic Thinking Tactical Planning Technical CredibilityRequired Experience:
Manager
About Company
About Johnson & Johnson A t Johnson & Johnson, we believe good health is the foundation of vibrant lives, thriving communities and forward progress. That’s why for more than 130 years, we have aimed to keep people well at every age and every stage of life. Today, as the world’s larges ... View more