Research Analyst

Work Model & Compensation Eligibility:

• This role is not eligible for incentive bonus or commission-based compensation.
  
• Relocation: This position is not eligible for relocationassistance.

ABOUT NYC TOURISM CONVENTIONS

New York City Tourism Conventions is the official destination marketing organization and convention andvisitorsbureau for the five boroughs of New York City. Our mission is to invite the world and energize theCity buildingequitable sustainable economic prosperity and community through tourism for the mutual benefit of residents businesses and visitors.

is the official website of New York City reaching visitors in their trip-planning stages and showcasing everything the City has to offer. The site is also home to key marketing programs including NYC Restaurant Week NYC Broadway WeekSM and more.

POSITION SUMMARY:

The Research Analyst supports the Destination Marketing Organizations (DMO) research and insights function through the production of recurring performance reporting ad hoc analytical support for strategic company-wide initiatives and day-to-day research operations. This exciting analytics role is designed for an early-career analyst with strong Excel skills foundational experience in Tableau high attention to detail and an interest in tourism consumer insight economics hospitality and destination marketing analytics. The ideal candidate is curious about people and business comfortable using data to communicate and eager to work in a collaborative environment where your peers are passionate about New York City.

RESPONSIBILITIES:

Hotel Reporting & Analysis

• Produce and distribute weekly hotel performance reports including data validation trend analysis and concise written insights for internal stakeholders.
• Develop and maintain monthly hotel reporting synthesizing performance trends seasonality and market dynamics. Data includes both current hotel performance as well as forward-looking trends.
• Build and maintain reporting tables using advanced Excel functionality including pivot tables lookups calculated fields and structured templates.
• Contribute to Tableau dashboards used for hotel and market performance reporting ensuring data accuracy and clear visual storytelling.

Visitor Trends & Market Analysis

• Analyze visitor trends under the direction of the Research Manager to support organizational insights and strategic planning.
• Assist with visitor segmentation analysis including demographic behavioral geographic and trip-purpose segments.
• Support cohort studies to understand changes in visitor behavior over time (e.g. repeat visitation seasonality booking patterns).
• Analyze and synthesize government and public-sector visitation data (e.g. census transportation border or tourism datasets) to inform market profiles.
• Help build visitor profiles summary presentations and fact sheets for internal teams members and external stakeholders.
• Translate complex datasets into clear well-structured tables charts and narratives appropriate for non-technical audiences.

Ad Hoc Analysis

• Provide ad hoc analytical support to the research sales membership and marketing teams under the direction of the VP of Research including market performance summaries and custom data requests. Examples include analyzing Visa spend data airline data visitor affinity and attraction data and membership surveys post events among others.
• Translate quantitative analysis into clear actionable insights aligned with marketing and organizational priorities.
• Support the creation of summary tables charts and visuals in Excel and Tableau for presentations and internal readouts.

Research Operations & Communications

• Monitor and answer the research email inbox daily and ensure responses are sent within 24 hours escalating complex inquiries to the Research Manager and Research VP when appropriate.
• Monitor and maintain the membership research portal ensuring content is accurate up to date and easy to navigate.
• Apply consistent tagging and metadata standards to all research collateral (reports presentations datasets) to support discoverability and knowledge management.

QUALIFICATIONS:

Required

• Bachelors degree in economics statistics finance marketing data analytics hospitality urban planning or a related field.
• Strong proficiency in Excel including pivot tables formulas lookups and data cleaning/manipulation.
• Working knowledge of Tableau including building or updating dashboards and basic data visualizations.
• Strong analytical skills with the ability to identify trends and summarize insights clearly.
• Excellent written communication skills and high attention to detail.
• Ability to manage multiple deadlines across weekly monthly and annual reporting cycles. Appropriate sense of urgency in completing work is required.

Preferred

• Familiarity with hotel performance metrics such as occupancy ADR and RevPAR.
• Experience working with recurring reporting cadences or standardized dashboards.
• Prior internship coursework or professional experience involving applied data analysis or business intelligence tools.
• Interest in tourism destination marketing consumer insight New York City government or hospitality analytics.

Core Competencies

• Analytical rigor and quantitative reasoning
• Advanced Excel execution and data accuracy
• Clear data visualization and storytelling
• Responsiveness and time management
• Cross-functional collaboration
• Strong organizational and documentation discipline
• Curiosity and bias to action
• Pro-active ownership mentality and ownership mindset

New York City Tourism Conventions offer a competitive benefits package including:

• Hybrid Schedule:
  3 days in-office (Tues/Wed required 1 flex day); Fridays remote.
  
• Generous Time Off:PTO days and sick time.
  
• Holidays:
  up to 12 paid company holidays plus extended Winter Break.
  
• Floating Holiday:
  1 per year front-loaded.
  
• Healthcare:
  Premium medical dental and vision plans plus HRA and DCA.
• Retirement & Development:
  Retirement savings plan and professional development opportunities.
  
• Perks:
  Quarterly cell phone credit to subsidize your plan and monthly transit/commuter allowance.
  

Applicants for this position must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

NYC Tourism Conventions Commitment to Diversity Equality and Inclusion

NYC Tourism Conventions is an equal opportunity employer and is committed to fostering a diverse equitable and inclusive workplace. We provide equal employment opportunities to all employees and applicants and prohibit discrimination and harassment of any kind.

All qualified applicants will be considered for employment without regard to race color creed religion national origin citizenship or immigration status age sex gender gender identity or expression sexual orientation marital or familial status pregnancy or related conditions disability genetic information military or veteran status arrest or conviction record caregiver status domestic violence victim status or any other characteristic protected by applicable federal New York State or New York City law.

We strongly encourage women people of color members of the LGBTQIA community people with disabilities veterans and individuals from historically underrepresented communities to apply.

If you need a reasonable accommodation for any part of the application or hiring process due to a disability medical condition or other legally protected reason please contact us at and let us know the nature of your request.

If you think you might thrive in this environment we would love to hear from you.

EOE

Required Experience:

IC