Director, Segment Marketing

Interested candidates based outside of the designated areas are welcome to apply provided they have the indefinite right to work in the job location.

Cohesity is a leader in AI-powered data security and management. Aided by an extensive ecosystem of partners Cohesity makes it easy to secure protect manage and get value from data across the data center edge and cloud. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities including immutable backup snapshots AI-based threat detection monitoring for malicious behavior and rapid recovery at scale.

Weve been named a Leader by multiple analyst firms and have been globally recognized for Innovation Product Strength and Simplicity in Design.

Join us on our mission to shape the future of our industry.

This is a rare opportunity for a senior B2B marketing leader to own and transform how Cohesity generates pipeline at scale across both our established Enterprise segment and our newly created Commercial segment (organisations with $100M$1B in revenue).

You will define and execute the global integrated campaign strategy build a modern AI-powered demand engine and lead a team of three segment marketers covering Enterprise Commercial and Webinar Marketing. You will report into the Growth Marketing leader and work in close partnership with Sales Product Marketing ABM Vertical Marketing Partner Marketing and regional field teams worldwide.

This role carries direct accountability for pipeline delivery across both segments. If you thrive on strategy execution and data and youre energised by the complexity of marketing to two distinct buyer types at global scale this role is for you!

HOW YOULL SPEND YOUR TIME HERE:

Lead Strategy Across Enterprise and Commercial Segments

Define and execute the integrated campaign framework. Own the annual and quarterly campaign plans for both segments including messaging ICPs channel mix and budget allocation. Translate Cohesitys AI-powered data security platform into compelling segment-specific narratives: outcome-led messaging for Enterprise and efficiency- and value-oriented positioning for Commercial. Partner with Product Marketing and Growth Marketing leadership to align campaigns with company priorities verticals sales plays and buyer personas.

Build a Global Campaign Framework

Develop a unified global campaign framework that integrates Enterprise and Commercial workstreams and connects seamlessly with the ABM Vertical Marketing and Sales Play teams. Ensure the framework is scalable regionally adaptable and inclusive of the full buyer journey from awareness through to pipeline and revenue.

Build and Lead a High-Performing Team

Manage and develop a team of three covering Enterprise Commercial and Webinar Marketing. Set a high bar for accountability experimentation and continuous improvement. Build capability in modern demand generation practices AI adoption and data fluency across the team.

Drive Pipeline and Performance

Own pipeline targets for both segments. Build a robust measurement framework across funnel conversion attribution ROI and velocity. Use data to continuously improve. Report on performance with clarity and confidence to senior stakeholders including Growth Marketing leadership and Sales.

Orchestrate Integrated Campaigns

Bring together paid media email webinars digital field ABM and vertical programmes into cohesive segment-specific campaign plans. Define a tiered market approach across core expansion and growth geographies with strategies tailored to maturity and investment level.

Own the Global Webinar Programme

Take full ownership of Cohesitys webinar strategy and execution - one of our highest-volume demand generation channels. Define the editorial calendar topic strategy speaker mix and format innovation across Enterprise and Commercial audiences. Drive continuous improvement in promotion registration attendance and pipeline conversion and ensure the programme is fully integrated into the broader campaign framework and buyer journey. Review and launch new channels for NNLs.

Pioneer the Commercial Segment GTM

The Commercial segment is a new motion for Cohesity. You will play a defining role in standing it up identifying the right acquisition tactics expanding on the messaging playbook reviewing the ICP and selecting the channel mix that works for mid-sized buyers at scale globally. Bring hands-on knowledge of what resonates with IT and security decision-makers in mid-sized organisations and how buying dynamics differ from Enterprise.

Align Lifecycle and Conversion

Map segment-specific buyer journeys from acquisition through pipeline and revenue. Partner with Lifecycle Marketing and the Email Activation team Marketing Operations and SDRs to optimise nurture programmes scoring models and conversion paths. Leverage AI and automation to deliver personalised buyer experiences at scale.

Build Strong Cross-Functional Partnerships

Align tightly with Product Marketing ABM/Vertical Marketing Paid Media Social Content SDR Partner Marketing and regional field teams. Influence without authority. Create shared accountability and feedback loops that make everyone more effective.

Work especially closely with the Communications and Product Marketing teams to ensure campaigns are tightly integrated with corporate messaging product launches and thought leadership moments. Bring these teams into campaign planning early so that PR analyst relations and product narratives amplify demand generation activity and vice versa. Act as the connective tissue between segment-level execution and the broader Cohesity brand story.

WED LOVE TO TALK TO YOU IF YOU HAVE MANY OF THE FOLLOWING:

• 10 years in B2B technology marketing with strong hands-on experience across both Enterprise and Commercial/mid-market segments

• Deep understanding of how buying behaviour messaging channel mix and sales motion differ between Enterprise and Commercial buyers and proven ability to build for both simultaneously

• Proven track record leading integrated demand generation programmes with direct accountability to pipeline and revenue targets

• Experience building and scaling global campaign frameworks including working across regional marketing ABM vertical and sales play teams

• Experience managing and developing high-performing marketing teams in complex matrixed organisations

• Strong analytical mindset able to move fluently between pipeline data campaign strategy and hands-on execution

• Deep hands-on experience with AI tools across the full marketing workflow not just familiarity but a genuine practitioner who actively uses AI to scale content production personalisation and campaign performance. This includes experience with many of the following:

  • Content & copy generation: Jasper ChatGPT Claude

  • Video & avatar creation: Synthesia HeyGen (AI video at scale for webinars ads and personalised outreach)

  • Campaign personalisation & ABM: 6sense Demandbase Mutiny Tofu

  • Marketing automation & analytics: Marketo Salesforce Tableau

• Exceptional communication and stakeholder management skills including the ability to influence at senior leadership level

• Experience aligning marketing to sales motions including SDR/BDR functions ABM strategies and sales plays

• Background in IT infrastructure cybersecurity data protection cloud or adjacent B2B technology categories strongly preferred

Nice to Have

• Experience building an AI-native marketing workflow using tools not just individually but as a connected system (e.g. webinar transcript Jasper/ChatGPT for repurposing HeyGen for video Marketo for nurture)

• Experience standing up a new segment or market motion from scratch defining the ICP messaging and acquisition playbook

• Background scaling marketing at a high-growth or category-defining technology company

• Experience building global campaign playbooks and enablement frameworks for distributed teams

Why Cohesity

• A category-defining company in one of the fastest-growing markets in enterprise technology

• Recognised as a 2025 Gartner Magic Quadrant Leader for Backup and Data Protection Platforms and a Leader in the IDC MarketScape for Worldwide Cyber Recovery

• Named to 2025 CRN Hot AI Companies and Coolest Cloud Companies

• A mission-driven culture obsessed with customer outcomes and continuous innovation

• Competitive compensation equity and benefits

#LI-SC1

Disclosure Pursuant to Applicable State Equal Pay Transparency Laws - This position has a starting pay range as listed below. Actual salary depends upon many factors including a candidates skills qualifications and experience location and salary expectations and therefore a starting salary at the low end high end or even above the stated range may be offered. This position may also be eligible for bonus compensation commission (if in a sales function) and/or equity grants. Additionally full-time employees are eligible to participate in ourcomprehensive benefits framework including health and wellness benefits vacation paid holidays and refresh days 401(k) retirement plan life and disability insurance coverages and other benefits the Company may offer from time to time.

The compensation noted above is based on an annualized hourly rate assuming normal full-time employment.

Data Privacy Notice for Job Candidates:

For information on personal data processing please see our .

Equal Employment Opportunity Employer (EEOE)

Cohesity is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by law.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying you may contact us atCOHESITY or for assistance.

In-Office Expectations

Cohesity employees who are within a reasonable commute (e.g. within a forty-five (45) minute average travel time) work out of our core offices 2-3 days a week of their choosing.

Interested candidates based outside of the designated areas are welcome to apply provided they have the right to work in the job location.