Group Manager, Growth Marketing Acrobat Engagement

The Opportunity

Adobe is seeking aGroup Manager GrowthMarketing(Product-Led Growth & Experimentation) to lead and scale a high-impact team responsible for in-product experimentation across Acrobat. This role sits within the Retention and Value Discovery Product Marketing team and is at the center of driving material ARR& engagementimpact through rigorous experimentationtargeted messaging and deep partnership with Product and Data Science.

The primary focus is improving trialist retention and sustained user engagement bydelivering the right message to the right user at the right momentaccelerating valuediscoverythroughprogrammable in-product surfaces (e.g. modals notifications panels onboarding flows) across desktop web and mobile.

You will own the strategy process and execution modelforhowwe test learn and scale winning messages and experiences defining targeting approaches journey-based sequencing and experimentation frameworks that drive measurable behavior change.Beyond running tests this roleis responsible forexpanding the surface areaand velocity ofexperimentation enabling the team tooperatewithgreater reachand impact.

This is a senior leadership role for someone who combines experimentationexpertise analytical depth and organizational leadership to build a best-in-class growth engine that directly influences Acrobats revenue trajectory.

WhatYoullDo

Experimentation Strategy & Scale

• Define and own the experimentation vision strategy and roadmap across Acrobats in-productmessaging andprogrammablesurfaces

• Build and scale a high-velocity experimentation engine that delivers measurable ARR impact

• Establish guidelines for message and journey hypothesis development test composition measurement and statistical rigor

• Drive prioritization frameworks that focus the team on the highest-impact growth opportunities balancing targeting precision journey sequencing and surface reach

In-Product Messaging & Surface Expansion

• Lead efforts to expand and operationalizein-product messaging surfaces(e.g. modals notifications panels onboarding flows) for experimentation

• Partner with Product and Engineering to increase the accessibility flexibility and scalability ofmessaging and experimentation surfaces

• Identifygaps in current capabilities and drive platform investments that unlock fastermessagetesting and iteration

Team Leadership & Operating Model

• Lead mentor and grow a team ofgrowthmarketingandexperimentationmanagers

• Build a culture of accountability speed and data-driven decision making

• Define team processes workflows and operating cadence to improve efficiency and impact

• Elevate team capabilities in experimentation analytics and growthmarketingstrategy

Data Segmentation & Modeling

• Partner closely with Data Science to develop advanced segmentation targeting and predictive modelsthat inform message relevance and journey timing

• Ensure experiments are grounded in strong analytical frameworks and clear success metrics

• Leverage user behavior lifecycle signals and propensity modeling to drive more effectivemessage targeting andexperimentation

• Translate insights into scalable growth opportunities and strategic recommendations

Business Impact & Cross-Functional Influence

• Own and deliver against trialist retention sustained engagement and ARR impact through experimentation

• Drive improvements inhow and when value is communicated tousersthatincrease activation depth and long-term product usage

• Influence product roadmap and investment decisions through proven test outcomes

• Collaborate deeply with Product Engineering PMM and Analytics to align on retention and engagement priorities

• Communicate results insights and strategic direction to senior leadership

WhatYoullNeed to Succeed

• 10 years of experience in growthmarketing experimentation or related roles in SaaS/technology. 5 years of experience in managing people.

• Proventrack recordof leading large-scale experimentation programsfocused on message testing and user journey optimizationthat drive measurable revenue impact

• Deepexpertisein experimentation methodologies statistical analysis and A/B testing frameworks

• Strong experience with segmentation targeting andlifecycle-basedmodeling (e.g. propensity models LTV churn prediction)

• Demonstrated ability to scale experimentation platforms and increase testing velocity through systems andprocess

• Experience leading and developing high-performing teams in a fast-paced cross-functional environment

• Strong business sense with the ability to connect experimentation outcomes to ARR and company-level goals

• Excellent communication and cross-functional partner management skills

Preferred Qualifications

• Experience with in-product messaging approaches and journey-based experimentation in freemium or subscription businesses

• Familiarity with Adobe Acrobat or document productivity tools

• Experience partnering deeply with Product and Engineering to buildmessaging andgrowth platforms

Why Adobe

At Adobeyoullbe part of a team that is shaping the future of digital experiences. We offer a collaborative inclusive environment where innovation thrives and your work hasrealimpact atglobal scale.

Adobe is proud to be an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of gender race ethnicity age disability sexual orientation or gender identity.

Accommodations areavailable for applicants with disabilities throughout the recruitment process.