Digital Product Owner (Marketing Technology)

ABOUT THE POSITION

Although were an apparel and footwear-focused company technology is central to everything we do. Columbia Sportswears Digital Technology (CDT) group enables an IT infrastructure and applications across four global brands a global supply chain and 500 geographically dispersed stores. These teams support in-store mobile and data platforms to enhance customer interface and service in an ever-evolving industry.

The Digital Product Owner creates and prioritizes the list of backlog items based on overall strategy and business objectives. Maps out project dependencies to inform the necessary sequence of development. Completes each stage of the development process and ensures final product meets strategic goals.

HOW YOULL MAKE A DIFFERENCE

• Solutions: Plays a key role throughout development of the product including planning refinement review and sprint commitments. Assists in solving problems gathers requirements and works closely with development partners to ensure deliverable are met

• Delivery: Creates acceptance criteria and executes acceptance tests. Works with UX designers to deliver user-friendly experiences

• Documentation: Translates stakeholder needs into well-written user stories which allows the development team to deliver the product

• Roadmap: Executes the product vision and roadmap for a given product category. Tracks analyzes and manages internal and external end-user feedback about products to refine roadmap backlog and priorities. Acts as a change agent to drive innovation and digital transformation

YOU ARE

• Genuinely curious you ask why not just how.You dig into how marketing platforms connect why a campaign measurement approach was chosen and what downstream impact a tag change has on paid media attribution. Youre not satisfied with surface-level product understanding and that curiosity shows in how you write stories and run refinement conversations.

• A master of async communication because a globally distributed team depends on it. You write Jira tickets Confluence docs and status updates that a teammate in Portland can act on at 8 AM their time without needing to wait for your morning. Your documentation is your reputation.

• Deeply marketing-literate you understand the difference between a retention play and an acquisition play why paid media attribution is hard and what makes an email campaign perform. You can hold a credible conversation with a Retention Marketing manager about campaign goalsandwith a software engineer about what data the tag layer needs to capture to measure those goals.

• Globally minded with firsthand experience working across distributed teams. You understand that proximity bias is real you default to over-communication and youve built the habits that make a USIndia collaboration genuinely work not just function on paper.

• A decisive owner.You understand that you are the one person accountable for the squad backlog not a coordinator or a note-taker. Youre comfortable saying no to work that doesnt align with the roadmap explaining your reasoning clearly and defending prioritization trade-offs when stakeholders push back.

YOU HAVE

• Bachelors Degree in Business or Computer Science or related field or related work experience.

• 58 years of professional experience in digital product ownership digital marketing operations or a closely related product management or marketing technology role.

• Demonstrated experience as a Digital Product Owner or Product Manager with direct ownership of a product backlog - including writing epics user stories and acceptance criteria in Jira or equivalent.

• Working knowledge oftag managementconcepts - understanding what tag management systems (e.g. Adobe Launch Google Tag Manager) do how data layers work and why data quality and consent compliance matter. Hands-on implementation is a plus; platform literacy is required.

• Hands-on experience withemail marketing platforms(Zeta Marketing Platform Braze Emarsys Klaviyo or similar) - including campaign lifecycle audience segmentation template management and performance reporting.

• Familiarity withSMS marketingexecution - campaign workflow opt-in/opt-out compliance and platform tooling (Attentive Zeta or similar).

• Working understanding ofdigital marketing practicesacross retention growth and paid media including lifecycle marketing re-engagement campaigns acquisition funnel optimization and paid media attribution concepts (UTM parameters pixel-based attribution multi-touch models).

• Demonstrated experience working on aglobally distributed or cross-timezone team- including a USIndia GCC model offshore delivery or equivalent. Prior experience in a geographically separated team is strongly preferred.

• Solidagile delivery fluency Scrum ceremonies sprint planning refinement facilitation Definition of Ready Definition of Done.

• Demonstrated experience working on aglobally distributed or cross-timezone team including a USIndia GCC model offshore delivery or equivalent. Prior experience in a geographically separated team is strongly preferred.

• Strongwritten and verbal English communication skills- including the ability to write clear async-friendly documentation decision logs and backlog items that remote teammates can act on independently without a live call.

Nice to Have

• Scrum Master or Product Owner certification (CSPO PSPO or equivalent).

• Experience withmarketing analyticsplatforms (Adobe Analytics Google Analytics) - ability to use campaign and behavioral data to inform backlog decisions.

• Familiarity withA/B testing or experimentationconcepts and tools (Optimizely Adobe Target or similar).

• Experience owning product requirements for consent or privacy-related capabilities (GDPR CCPA OneTrust integration).

Background working alongside engineering squads onSalesforce Commerce CloudorAzure microservicesas platform foundations

#LI-SA1

#Hybrid

This job description is not meant to be an all-inclusive list of duties and responsibilities but constitutes a general definition of the positions scope and function in the company.