Omnichannel Business Partner

At Johnson & Johnsonwe believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented treated and curedwhere treatments are smarter and less invasive andsolutions are our expertise in Innovative Medicine and MedTech we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow and profoundly impact health for more at .

As guided by Our Credo Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson we respect the diversity and dignity of our employees and recognize their merit.

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About Innovative Medicine

Our expertise in Innovative Medicine is informed and inspired by patients whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Join us in developing treatments finding cures and pioneering the path from lab to life while championing patients every step of the way.

Learn more at are searching for the best talent for Omnichannel Business Partner to be in Mexico City.

Purpose

The Omnichannel Business Partner (OCBP) acts as a strategic Customer Engagement partnerfor CVTs squads and local leadership teams orchestrating the end-to-end omnichannel strategyacross LATAM clusters.

This role is responsible for translating strategy into execution integrating data channels content technology and operating routines to deliver relevant HCP experiences operational efficiencyfor teams and measurable business impact.

You will be responsible for:

1. Omnichannel Strategy & Journey Orchestration

• Co-create omnichannel strategies per brand with CVTs and Medical Marketing and Access teams aligned to adoption cycles HCP segmentation and business priorities.

• Design and evolve phygital journeys ensuring seamless integration across Promotional Medical (MAF) and Access touchpoints.

• Act as an integrator across functions minimizing initiative overlap and ensuring message consistency.

2. Execution Excellence & Governance

• Build govern and continuously improve the omnichannel Editorial Calendar with strong focus on:
  • Narrative quality and clarity
  • Cross-functional integration (Promo MAF Access)
  • Smart content reuse
  • Disciplined omnichannel execution
• Lead omnichannel governance rituals (Quarterly Plans Reviews MBRs) providing clear prioritization risk visibility and next steps.
• Act as a guardian of Value Excellence and VX frameworks ensuring consistent application across clusters.

3. Data Insights & Customer Listening

• Convert data from multiple sources (campaigns platforms field feedback dashboards) into actionable insightsfor CVTs and leadership.
• Embed Customer Listeningas a structured routine including field visits with Sales Reps and MSLs.
• Support KPI definition and tracking including:
  • Interaction quality and relevance
  • Capability adoption
  • Message consistency
  • HCP experience and NPS metrics

4. Capability Building & Change Management

• Act as a change agent accelerating adoption of new capabilities tools and ways of working.
• Lead trainings bootcamps and enablement sessions (e.g. Omnichannel / VX Bootcamps).
• Build local autonomy and elevate omnichannel maturity across clusters.

5. Innovation & Continuous Improvement

• Identify and lead innovation opportunities (e.g. WhatsApp Always On AI-enabled engagement automation).
• Drive pilots MVPs and scalable solutions with tangible business value.
• Connect business needs with IT data and platform teams (e.g. My Insights Connext iConnect).

Key Stakeholders

• CVTs and IBVTs
• Marketing Medical Affairs and Market Access
• Field Force (Sales Reps and MSLs)
• IT Data & Platforms
• Local and Regional Leadership Teams (LATAM)

Qualifications / Requirements:

Professionals graduated desirable with strong experience in pharma.

Ideally with experience as a brand Manager.

• Experienced professional with proven track record leading transformation programs or in the implementation of omnichannel strategies (minimum 5 years).

• Master degree in marketing MBA or in digital field is desired

• Experience in strategic planning digital marketing and/or customer go-to-market strategy.

• Knowledge in building and rolling out omnichannel campaigns coupled with the ability to align marketing strategy and customer behavior objectives with tactical campaign design across multiple dimensions.

High proficiency in speaking reading and writing in English is required

The position must be Mexico City Based Hybrid 3x at the office.

Capabilities & Competencies

Technical & Functional Competencies

• Omnichannel Strategy and Execution
• Customer Engagement & Experience Design
• Data-driven decision making
• Governance and operating model design
• Digital and Phygital capabilities

Behavioral & Leadership Competencies

• Resilience: ability to perform and adapt in complex ambiguous and changing environments
• Leading through influence: strong stakeholder management and impact without formal authority
• Systems thinking and integrative mindset
• Clear structured and persuasive communication
• Strong outcome orientation and bias for impact
• Ability to simplify complexity and drive clarity

How Success is Measured

• Improved HCP experience and perceived value
• Higher quality and relevance of interactions
• Sustainable adoption of omnichannel capabilities
• Efficiency gains for CVTs and Field teams
• Strategic clarity combined with disciplined execution

Required Skills:

Preferred Skills: