Business & Marketing Intelligence Coordinator

Business & Marketing Intelligence Coordinator
Location: Monterrey N.L.
Industry: Industrial accessories distributor (fluid transport hoses)
Work Schedule: Monday to Friday 8:00 a.m. 6:00 p.m.
Mode: On-site

Position Objective

Drive company growth through strategic analysis market research lead management and business intelligence tools that optimize sales performance and decision-making.

Key Responsibilities

Market and Product Analysis

• Identify products to promote by sector or industry.

• Conduct competitive and positioning studies.

• Develop pricing strategies based on marketing analysis.

• Monitor market trends and emerging opportunities.

• Conduct market and industry research.

Lead and CRM Management

• Manage and optimize Interlynx (lead program).

• Administer CRM system (Salesforce).

• Segment and track leads analyze conversion rates (Win Rate).

Business Intelligence and Reporting

• Create and maintain Power BI/Tableau dashboards for the sales team.

• Generate regular commercial performance reports.

• Analyze data to identify sales opportunities and business patterns.

Corporate Account Management

• Monitor strategic corporate accounts.

• Analyze market penetration with existing clients.

• Identify cross-selling and up-selling opportunities.

Candidate Profile

• Education: Bachelors Degree in Marketing Business Administration Data Science or related field.

• Experience: 46 years in B2B Marketing or Business Development.

• Technical Skills:

  • Salesforce CRM (100%)

  • Power BI / Tableau (100%)

  • Microsoft Office Suite (Excel PowerPoint Outlook)

• Languages: Advanced English (required)

• Other Requirements: Valid Passport and U.S. Visa.

• Soft Skills: Analytical mindset attention to detail organization leadership adaptability teamwork and proactive attitude.

Compensation and Benefits

• Monthly Salary: Negociable

• Benefits:

  • Law benefits (IMSS vacation bonus)

  • Grocery vouchers

  • Private medical insurance after 3 months (SGMM)

  • Gym membership support