Digital Marketing Specialist

GENERAL SUMMARYThe Digital Marketing Specialist supports the planning execution and optimization of paid digital marketing campaigns for the University of St. Augustine for Health Sciences. This role works closely with the Executive Director and serves as the internal point person for paid media operations and performance - monitoring performance and budgets ensuring campaigns are accurately tracked managing forms and targeting constraints and translating performance insights into actionable recommendations. They will also assist with the design and implementation of CRO tests and lifecycle campaigns in Marketo in partnership with the larger marketing team. This position will act as a champion for digital marketing and use the digital space to build brand awareness and enhance the marketing pipeline. Working with related internal clients the Digital Marketing Specialist coordinates and oversees work with external agencies and internal faculty and staff partners. Using the colleges strategic plan as a guide they proactively help to develop and implement the marketing strategy for the college to meet institutional goals and work to enhance the student experience from initial inquiry through graduation and beyond. Under minimal supervision they help to identify and prioritize the colleges marketing needs develop strategies and plans to meet these needs measure and analyze results and recommend and implement new strategies and programs to achieve goals. ESSENTIAL DUTIES AND RESPONSIBILITIESPaid Media Performance & Agency SupportWith Executive Director plan paid media strategy translating business objectives and marketing goals into effective measurable digital campaignsManage day-to-day planning execution and reporting for paid channels (including search social display etc.) in collaboration with digital marketing agency that executes paid mediaMonitor campaign performance pacing and spending against budgets and goalsReview agency reporting identify performance trends and develop recommendations for optimizationsAnalyze downstream performance ensuring campaigns align with institutional objectives audience strategies and regulatory/state requirementsMarketing Operations and EnablementEnsure accurate tracking from ad platform to Marketo/CRM. Partner with Marketing Operations and IT to troubleshoot data flow issues Update and audit campaign forms and lead capture flows Develop and implement CRO testing roadmap for paid landing pages in partnership with Marketing Web and Operations team membersAutomation & Cross-functional SupportSupport light automation and campaign setup in Marketo in coordination with Marketing OperationsAssist with email deployment tied to lifecycle campaigns as neededAssist in the implementation of integrated channel strategies coordinating with content website and mops to deliver cohesive campaignsRelationship BuildingEstablish nurture relationships and collaborate with key stakeholders including marketing managers & agencies Web Content IT and Product to ensure access to and exchange of digital insightsThis role does not focus on organic social media management community management or primary content creationOTHER DUTIES AND RESPONSIBILITIESMay perform other duties and responsibilities that management may deem necessary from time to IN ORGANIZATIONReports to: Executive Director MarketingPositions supervised: NoneTECHNICAL MANAGERIAL & PEOPLE SKILLS REQUIREDTo perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge skill and/or ability required. Incumbents will be evaluated in part based on performance of each essential function. Reasonable accommodations may be made to enable individuals with disabilities to perform essential communication skills both verbal and writtenStrong analytical skills and exceptional level of detail-orientationDemonstrated passion and desire to learn and apply digital best practicesHighly developed demonstrated teamwork skillsExcellent project management skills the ability to manage competing priorities and the ability to build and maintain strong partner relationshipsDemonstrated ability to establish and maintain positive working relationships with the public supervisors professional staff/faculty and co-workersEDUCATION and/or EXPERIENCE3-5 years of experience supporting or managing paid media and email campaignsBachelors degree in marketing analytics or related field requiredHands-on experience working with paid media platforms (e.g. Google Ads Meta) in an agency or in-house support capacityWorking knowledge of web analytics tools (e.g. GA4 SEMRush).Experience working with marketing automation or CRM platforms (e.g. Marketo Salesforce) preferredStrong comfort with data reporting and performance analysisTRAVEL REQUIREMENTSPosition may be required to COMPETENCIESTo perform the job successfully an individual should demonstrate the following competencies:Collaborates - Building partnerships and working collaboratively with others to meet shared Resilient - Rebounding from setbacks and adversity when facing difficult Trust - Gaining the confidence and trust of others through honesty integrity and Results - Consistently achieving results even under tough - Creating new and better ways for the organization to be Focus - Building strong customer relationships and delivering customer-centric ENVIRONMENTWork is performed primarily in a standard office environment but may involve exposure to moderate noise levels. Work involves operation of personal computer equipment for six to eight hours daily and includes physical demands associated with a traditional office setting e.g. walking standing communicating and other physical functions as requirements of this position include the following:ü Does not apply