Marketing Specialist

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Closing Date:

04/23/2026

Type of Position:

MarketingNo

Job Type:

RegularDay Shift (United States of America)No

Institution Name:

University of Arkansas Fayetteville

Founded in 1871 the University of Arkansas is a land grant institution classified by the Carnegie Foundation among the nations top 2 percent of universities with the highest level of research activity. The University of Arkansas works to advance the state and build a better world through education research and outreach by providing transformational opportunities and skills fostering a welcoming climate and nurturing creativity discovery and the spread of new ideas and innovations.

The University of Arkansas campus is located in Fayetteville a welcoming community ranked as one of the best places to live in the U.S. The growing region surrounding Fayetteville is home to numerous Fortune 500 companies and one of the nations strongest economies. Northwest Arkansas is also quickly gaining a national reputation for its focus on the arts and overall quality of life.

As an employer the University of Arkansas offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance. The benefits package includes university contributions to health dental life and disability insurance tuition waivers for employees and their families 12 official holidays immediate leave accrual and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary.

Below you will find the details for the position including any supplementary documentation and questions you should review before applying for the opening.

If you have a disability and need assistance with the hiring process please submit a request via the Disability Accommodations OEOC University of Arkansas () : Request an Accommodation. Applicants are required to submit a request for each position of which they have applied.

For general application assistance or if you have questions about a job posting please contact Human Resources at 479.575.5351.

Department:

Communications of Job Duties:The Marketing Specialist supports the development and execution of strategic social media initiatives and overall marketing efforts that drive awareness and increase enrollments in online degree programs and registrations for Professional and Workforce Development programs. This role contributes to content planning campaign development and day-to-day social media operations while ensuring consistent brand-aligned messaging across platforms. The specialist develops and leverages social media performance data trend analysis and competitive higher education insights to continuously refine strategies and improve social media results. The specialist collaborates closely with internal teams to produce high-quality audience-focused content and campaigns that support institutional goals and priorities for all marketing-related initiatives. The position supports overall marketing enrollment and student success initiatives across multiple platforms beyond social media. This role requires a balance of creativity analytical thinking organization and operational savvy to enhance brand visibility strengthen stakeholder engagement and support overall marketing effectiveness.


Regular reliable and non-disruptive attendance is an essential job duty as is the ability to create and maintain collegial harmonious working relationships with others.

Qualifications:

Minimum Qualifications:

• The formal education equivalent of a high school diploma

• At least one year of specialized training in social media coordination

• At least three years of experience in marketing support or administrative support

Preferred Qualifications:

• Active progress towards the pursuit of a bachelors degree in marketing communications or a related field

• At least one year of experience in business social media ideation production and scheduling

• At least one year of experience in marketing

• Excellent writing editing and communication skills as evidenced by application materials

• Proven experience in social media management tools (e.g. Hootsuite Canva Adobe Express)

• Experience promoting higher education programs or adult education

Knowledge Skills & Abilities:

• Willingness to learn new skills

• Marketing skills and abilities

• Ability to track and report effectiveness

• Ability to communicate and collaborate with a diverse group of internal and external stakeholders

Please include a portfolio or work examples (provide URLs or upload files) with your required document submissions.

Letter(s) of recommendation may be uploaded but are not required for consideration.

Additional Information:

Applicants will be required to complete a position-related project prior to final selection.

$43923 - $45000Cover Letter/Letter of Application List of three Professional References (name email business title) ResumeLetters of Recommendation Proof of Veteran StatusNina Reich
HR Coordinator

All application materials must be uploaded to the University of Arkansas System Career Site

Please do not send to listed recruitment contact.

Special Instructions to Applicants:

Pre-employment Screening Requirements:

Criminal Background Check Sex Offender Registry

The University of Arkansas is committed to providing a safe campus community. We conduct background checks for applicants being considered for employment. Background checks include a criminal background check and a sex offender registry check. For certain positions there may also be a financial (credit) background check a Motor Vehicle Registry (MVR) check and/or drug screening. Required checks are identified in the position listing. A criminal conviction or arrest pending adjudication or adverse financial history information alone shall not disqualify an applicant in the absence of a relationship to the requirements of the position. Background check information will be used in a confidential non-discriminatory manner consistent with state and federal law.

The University of Arkansas seeks to attract develop and retain high quality faculty staff and administrators that consistently display practices and behaviors to advance a culture that embeds equal opportunity educational excellence and unparalleled access for all.

The University of Arkansas is an equal opportunity institution. The University does not discriminate in its education programs or activities (including in admission and employment) on the basis of any category or status protected by law including age race color national origin disability religion protected veteran status military service genetic information sex sexual preference or pregnancy. Questions or concerns about the application of Title IX which prohibits discrimination on the basis of sex may be sent to the Universitys Title IX Coordinator and to the U.S. Department of Education Office for Civil Rights.

Persons must have proof of legal authority to work in the United States on the first day of employment.

All Application information is subject to public disclosure under the Arkansas Freedom of Information Act.

Constant Physical Activity:

N/A

Frequent Physical Activity:

Manipulate items with fingers including keyboarding

Occasional Physical Activity:

N/A

Benefits Eligible:

Yes