Sr Director, Social Media Shark Home

SharkNinja

Job Location:

Needham, MA - USA

Monthly Salary: $ 207000 - 253000

Posted on: 6 days ago

Vacancies: 1 Vacancy

Job Summary

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

The Senior Director of Global Social Media is a visionary leader responsible for shaping and scaling Ninja social media presence across mature (US) and maturing (international) markets. This role sets the global strategy operational framework and creative direction for paid owned earned and influencer social partnership with regional marketing leads this person will ensure consistency local relevance and measurable impact across all key platforms.

This leader brings deep platform fluency cross-cultural sensitivity and a proven track record of developing high-performing global teams tools and systems that fuel both brand equity and business growth.

Key Responsibilities

Global Strategy & Leadership

Define and drive a cohesive global social media strategy aligned with brand reputation and commercial goals across regions
Build and lead a high-impact team across time zones including regional leads social strategists creators and influencer specialists
Create a scalable global-to-local content framework and governance model
Embed social media strategy into global 360 marketing campaigns and product launches
Evangelize the role of social across the organization ensuring stakeholder alignment and buy-in

Platform Management & Innovation

Lead global presence and strategy across all major platforms (Instagram TikTok YouTube LinkedIn Facebook Pinterest X/Twitter WeChat etc.) including emerging regional platforms
Drive innovation in platform use creative formats AI-assisted workflows and real-time trend engagement
Establish global content best practices toolkits and performance benchmarks
Oversee social-first creator and influencer strategies partnering with local markets for activation

Measurement Reporting & Optimization

Define global KPIs and measurement frameworks in collaboration with analytics and media teams
Lead cross-market reporting and share actionable insights to accelerate performance and scale learnings
Manage global social listening cultural trendspotting and brand health tracking
Identify and address platform-specific risks crisis response and reputation issues globally

Cross-Functional & Cross-Market Collaboration

Partner with global Brand Media Creative PR/Comms Customer Experience and Digital teams
Serve as the primary global lead across social media agencies technology vendors and platform partnerships
Align with regional and local teams to ensure messaging is consistent yet locally relevant
Act as a global thought leader keeping the organization ahead of cultural and platform shifts

Qualifications

10 years of experience leading social media or digital marketing ideally across multiple international markets
Deep knowledge of regional content nuances platform behaviors and influencer ecosystems
Demonstrated success building and scaling social programs globally with localized execution
Proven experience managing diverse distributed teams and working in matrixed organizations
Expert in social media tools governance campaign architecture and analytics
Strong leadership storytelling and executive communication skills
Bachelors degree in Marketing Communications or related field; advanced degree a plus
Fluent in English; additional languages are a strong plus

Preferred Attributes

Global mindset with sensitivity to local cultures
Operational and strategic: can set vision and execute
Collaborative and influential across levels and regions
Creative thinker with a performance and data orientation
Thrives in fast-paced high-growth environments
Passionate about culture technology and innovation in social storytelling

This role will be on site from our Needham HQ or from NYC with frequent travel to Needham

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market skills education experience and other qualifications of the successful candidate.

The Company offers the following benefits for this position subject to applicable eligibility requirements: medical insurance dental insurance vision insurance flexible spending accounts health savings accounts (HSA) with company contribution 401(k) retirement plan with matching employee stock purchase program life insurance AD&D short-term disability insurance long-term disability insurance generous paid time off company holidays parental leave identity theft protection pet insurance pre-paid legal insurance back-up child and eldercare days product discounts referral bonus program and more.

Pay Range

$207000 - $253000 USD

Our Culture

At SharkNinja we dont just raise the barwe push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible push boundaries and deliver results that others only dream of. If you thrive on breaking out of your swim lane youll be right at home.

What We Offer

We offer competitive health insurance retirement plans paid time off employee stock purchase options wellness programs SharkNinja product discounts and more.We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining whats possible. When you join youre not just part of a companyyoure part of an outrageously extraordinary community. Together we wont just launch productswell disrupt entire markets.

At SharkNinja Diversity Equity and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinjas innovation every day. We support ALL associates in bringing their authentic selves to work making an impact and having the opportunity for career acceleration. With help from our leadership associates and our community we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

SharkNinja Candidate Privacy Notice

For candidates based in all regions please refer to this Candidate Privacy Notice.
For candidates based in China please refer to this Candidate Privacy Notice.
For candidates based in Vietnam please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race religion color national origin sex gender gender expression sexual orientation age marital status veteran status disability or any other class protected by legislation and local law. SharkNinja will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process please contact SharkNinja People & Culture at

Required Experience:

Exec

About UsSharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disr...