Media AnalystPlanner

Overview:

TekWissen is a global workforce management provider headquartered in Ann Arbor Michigan that offers strategic talent solutions to our clients world-wide. We are a community of 50 million who think-and feel-differently about investing. Together were changing the way the world invests. Since our founding in 1975 helping investors achieve their goals has been our main reason for existence. At Client were built differently. Our client is investor-owned meaning that were owned by our funds which are owned by our fund shareholder clients. Therefore your success adds to ours so youre surrounded by people who care about the same things. With no other parties to answer to we make decisions-including keeping investing costs as low as possible-with your needs in mind. Because of our unique structure your goals align with our goals.

Position: Media Analyst/Planner

Location: Malvern PA 19355

Duration: 6 Months

Job Type: Temporary Assignment

Work Type: Hybrid

Possibility for extension/ Conversion: Yes (Based on Client need)

Description:

Role Overview:

• Client is seeking a Recruitment Media Analyst to support the programmatic and digital advertising lifecycle within our talent acquisition space.
• Reporting directly to a Media Manager you will be the primary steward of a $20k/month ($240k annualized) budget.
• Your focus will be on the execution daily pacing and deep-dive reporting of banners and programmatic campaigns to ensure high-quality applicant flow into Clients internal systems.

Core Responsibilities:

• Campaign Operations: Execute and monitor programmatic banner ads and digital placements across recruitment channels (LinkedIn indeed etc.).
• Budget Stewardship: Manage monthly spend ($20k) with high precision ensuring no overspends while maximizing lead volume.
• Performance Reporting: Prepare daily and weekly data views for internal stakeholders translating campaign metrics into hiring insights.
• Conversion Tracking: Analyze the full funnel from ad click to internal application specifically tracking Cost Per Conversion and Quality of Hire.
• Stakeholder Support: Collaborate with the Media Manager to prepare ready-to-approve buy plans and performance summaries for leadership.

Qualifications:

• Experience: 2 3 years of hands-on experience in digital media or performance marketing.
• Execution Mindset: Proven experience managing $100k $200k in annualized media spend with a focus on ROI.
• Technical Savvy: Proficiency in Excel (advanced formulas) and familiarity with dashboarding tools (Tableau/PowerBI) for internal utilization reports.
• Precision: Extreme attention to detail-errors in recruitment spend can lead to significant gaps in the talent pipeline.
• Collaboration: Comfortable working in a structured environment where final approvals and strategy are handled by senior leadership.

TekWissen Group is an equal opportunity employer supporting workforce diversity.