Join us as we empower the world to work out creating healthier lives together.

Were looking for a strategic customer-centric Marketing Manager to lead marketing for U.S. vertical segments - including hospitality multi-unit housing military and private amenities - with a strong emphasis on priority hospitality key accounts. This role owns and executes integrated full-funnel marketing strategies that drive growth engagement and brand equity across the Life Fitness and Hammer Strength portfolio.

Both strategic and hands-on this role leads campaign development adapts global programs for U.S. relevance and creates content that resonates with vertical audiences and key accounts. Reporting to the U.S. Sr. Marketing Manager the Marketing Manager partners closely with Sales Product Revenue Operations and Global Marketing to ensure alignment impact and measurable results.

This is a hybrid position based out of our Global HQ in Rosemont IL

M/F are remote and T/W/Th are in-office collaboration days #LI-Hybrid

Vertical & Strategy Ownership

• Lead marketing strategy and execution across U.S. vertical segments serving as the primary vertical subject matter expert.

• Develop annual marketing plans aligned with U.S. sales goals global brand strategy and customer insights.

Campaigns ABM & Performance

• Activate and scale Account-Based Marketing (ABM) programs for priority key accounts including global and U.S.-specific efforts.

• Localize global campaigns and develop U.S.-specific initiatives tailored to buyer behavior and market dynamics.

• Define KPIs track performance and optimize programs to drive ROI.

Content Brand & Messaging

• Create compelling customer-centric content and tools across digital email social events and experiential channels.

• Ensure messaging and creative assets consistently reflect the voice of the customer and Life Fitness / Hammer Strength brand standards.

Cross-Functional Leadership & Execution

• Partner with Sales Product Revenue Operations and Global Marketing to align priorities and execution.

• Manage project timelines budgets vendors agencies and internal/external stakeholders.

• Contribute to broader team initiatives and share best practices across marketing partners.

What Youll Bring

• BA/BS in Marketing Business or related field (MBA preferred).

• 8 years of marketing experience with ownership of integrated B2B campaigns.

• Demonstrated success developing Account-Based Marketing (ABM) programs to support key accounts.

• Strong understanding of complex B2B sales cycles and vertical/segment-based marketing.

• Proven ability to partner closely with Sales and cross-functional stakeholders.

• Excellent communication project management and presentation skills.

• Proficiency in Microsoft Office; Salesforce and marketing automation tools (e.g. Pardot) preferred.

• Familiarity with Adobe Creative Suite and AI marketing tools is preferred.

• Passion for fitness and familiarity with Life Fitness / Hammer Strength products.

At Life Fitness / Hammer Strengthwe think customer firstplay as one team andraise the bar on fitness innovationin the gym and in every corner of our facilities. Wepersevere and get it done with a clear purpose toinspire each other to live healthier lives. If youre ready to bring out the best in people while powering the future of fitness manufacturing we invite you to apply.

Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members including but not limited to: a 401(k) savings plan with 4% employer match; medical dental and vision insurance parental medical and military leaves of absence paid time off including 12 paid holidays throughout the calendar year paid vacation days beginning at 13 days annually paid sick leave as provided under state and local paid sick leave laws company paid short-term disability and optional long-term disability health savings account health care and dependent care reimbursement accounts employee and dependent life insurance and supplemental life and AD&D insurance hospital indemnity; identity protection legal services adoption assistance tuition assistance commuter benefits employee discounts and an employee assistance program that includes free counseling sessions. Eligibility for benefits is governed by the applicable plan documents and policies.

There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness/Hammer Strength will never ask for your financial information at any part of the interview process including the post-offer stage and will only correspond through @ or @ domain email addresses or for U.S. opportunities.