Email Marketing Specialist

The mission of Jazz at Lincoln Center Inc. (JALC) is to entertain enrich and expand a global community for jazz through performance education and advocacy. From college students to young stars from working professionals to celebrated masters we present quality jazz for an ever-increasing audience in an unprecedented range of activities and a variety of venues. We are dedicated to lifting audiences and bringing people together with substance and with integrity. JALC has created a dynamic platform where our key constituents jazz artists (beginner to grizzled veteran) fans (casual listeners to advanced scholars) educators (local band leaders to leading artist-educators) and advocates (local community advocates to important national promoters) can meet engage learn and work towards common objectives.

About the Role

The Email Marketing Specialist supports the execution of email communications across the organization. This role focuses on building and sending email campaigns maintaining audience lists coordinating content and approvals and supporting automated email communications that help drive audience engagement ticket sales subscriptions memberships and donations.

Working closely with the Marketing Development and Education teams the Email Marketing Specialist translates campaign plans into clear well-formatted emails maintains accurate audience segmentation and helps ensure communications are delivered effectively and on schedule.

This role is highly detail-oriented and operational requiring strong organization collaboration and technical comfort with email marketing platforms and CRM systems.

Responsibilities

Email Content Development & Deployment

• Build and deploy email campaigns across performance marketing education fundraising and institutional messaging.
• Draft and format email content edit copy and build layouts that align with Jazz at Lincoln Centers brand and voice.
• Coordinate with internal stakeholders to gather copy images and approvals needed for scheduled email sends.
• Prepare and schedule campaigns according to the marketing communications calendar.
• Ensure emails are formatted correctly across devices and email clients and meet internal quality standards for grammar clarity and presentation.
• Apply established email marketing practices to support deliverability responsiveness and accurate rendering across major email clients.

CRM & List Management

• Maintain day-to-day operations within the email marketing platform including audience lists data accuracy and list hygiene.
• Build and maintain audience segments based on patron type (ticket buyers subscribers donors educators etc.) and engagement interests.
• Pull lists and prepare targeting selections for scheduled email campaigns.
• Work with Tessitura and Technology teams to help maintain clean and reliable data connections between systems.
• Support ongoing maintenance of audience data used for marketing communications.

Automated Email Communications

• Build and maintain automated email journeys such as welcome series renewal reminders abandoned cart reminders and re-engagement campaigns.
• Implement updates or adjustments to automated campaigns based on direction from marketing leadership.
• Support routine testing of subject lines layouts calls-to-action and send timing to improve campaign performance.
• Follow internal guidelines and applicable data privacy requirements for email marketing communications.

Reporting & Analysis

• Track email campaign performance metrics including open rates click-through rates conversions and unsubscribe activity.
• Prepare reports summarizing campaign results for internal teams.
• Support the creation and maintenance of dashboards that help teams understand audience engagement and campaign performance.
• Share observations from campaign results to help inform future communications.

Key Competencies

• Strong writing and editing skills with the ability to produce clear engaging marketing communications.
• Attention to detail and commitment to maintaining brand voice and communication standards.
• Comfort working within email marketing platforms and CRM systems.
• Understanding of audience segmentation and email list management practices.
• Ability to monitor campaign metrics and summarize results.
• Strong organizational skills with the ability to manage multiple campaigns and deadlines simultaneously.
• Ability to coordinate across teams and navigate approval processes.
• Experience building and maintaining automated email communications.
• Familiarity with email deliverability considerations accessibility standards and responsive design.
• Working knowledge of email marketing compliance requirements such as CAN-SPAM and related privacy practices.
• Collaborative approach and strong interpersonal communication skills.

Qualifications

• 46 years of experience supporting email marketing digital marketing or CRM-driven communications.
• Hands-on experience with email marketing platforms (such as Wordfly Salesforce Marketing Cloud Mailchimp or similar).
• Experience working with CRM systems; familiarity with Tessitura and Wordfly or Salesforce Marketing Cloud preferred.
• Experience building segmented email campaigns and supporting automated marketing communications.
• Ability to interpret campaign performance data and summarize key results.
• Experience working in a performing arts nonprofit cultural or mission-driven organization preferred.

Benefits

We offer a comprehensive benefits package including: generous PTO; medical dental & vision; a defined contribution plan and deferred compensation plans.

Work Location Expectations

At Jazz at Lincoln Center we believe the best work happens in person through collaboration spontaneous conversation and the kind of connection that reflects the spirit of jazz itself. While we do not offer formal hybrid arrangements we approach real life with understanding: when things come up we are flexible. That said staff are expected to be on site whenever their role or schedule requires it whether that is standard hours evenings or weekends so that we can do our best work together.

Equal Opportunity Employer

Jazz at Lincoln Center is an equal opportunity employer that affords equal opportunities to all applicants employees contractors and other covered persons and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws. Jazz at Lincoln Center is committed to creating an inclusive open and respectful culture that reflects and embraces diversity.