Marketing Specialist, Multifamily

MARKETING CAMPAIGN & CREATIVE SUPPORT:

• Assist in the development and execution of marketing campaigns and creative materials for all multi-family properties in partnership with on-site teams and external marketing agencies
• Support digital marketing initiatives ensure campaigns align with vacancy goals budget parameters and portfolio strategy
• Coordinate campaign ideation with on-site teams based on leasing velocity and availability
• Support marketing initiatives that drive qualified leads and conversion to leases
• Assist in the implementation and maintenance of consistent portfolio-wide brand standards

DIGITAL & LISTING MANAGEMENT:

• Maintain and audit residential listings across all marketing channels including ESRT website property-specific websites ILS platforms and email campaigns to ensure accuracy of pricing availability visuals and functionality
• Conduct routine website audits to confirm asset accuracy and user experience functionality
• Support ongoing website enhancements and digital platform upgrades in coordination with agency partners
• Monitor digital marketing performance and budget in partnership with agencies flag discrepancies and/or optimization opportunities
• Assist with update of marketing content (floorplans photos verbiage) to create a cohesive and aspirational brand identity

ASSET & VISUAL LIBRARY MANAGEMENT:

• Maintain and organize residential visual libraries including photography videography floor plans and virtual tours
• Coordinate schedule and support on-site photography and videography shoots including development of shot lists and vendor coordination

REPORTING & COMPETITIVE ANALYSIS:

• Conduct competitor research and market audits to inform campaign strategy
• Assist in the preparation of monthly quarterly and annual reports based on established templates
• Track marketing budget expenses and communicate variances or overages to the team

RESIDENT EXPERIENCE & ENGAGEMENT MARKETING:

• Partner with the Director of Hospitality and Tenant Experience to research and support resident engagement initiatives and strategic partnerships
• Assist in the development of resident campaigns to drive amenity awareness utilization and community engagement; monitor reputation management strategies
• Maintain SOPs for resident engagement initiatives leasing campaigns and marketing processes
• Develop and manage social media campaigns designed to enhance visibility and highlight the community

PROPERTY & ON-SITE SUPPORT:

• Walk properties frequently with Asset Management to ensure brand standards and marketing collateral quality control
• Support on-site teams with ordering distribution and inventory management of leasing and resident marketing materials
• Coordinate internal meetings including agenda preparation and logistics support as needed
• Prepare marketing materials to promote onsite events and amenity offerings as needed and requested by property teams

• Strong organization prioritization time management and interpersonal skills
• Operate with a sense of urgency and with precise attention to detail
• Demonstrate the ability to work independently and work through ambiguity to change direction rapidly as needed
• Work effectively with all levels of employees and partners
• Demonstrate the ability to multi-task and juggle numerous projects simultaneously
• Consistently meet deadlines across multiple concurrent campaigns

• Microsoft Office Suite
• Familiarity with Canva Google Analytics Salesforce
• Data analysis
• Creative thinker
• Ability to copy write and edit
• Knowledge of how display search and email advertising operates
• Familiarity reading data involving CPC CPP and ROI
• Familiarity with ILS platforms (e.g. Streeteasy)
• Basic understanding of Search Engine Optimization

• Bachelors degree and/or equivalent experience
• 2-4 years of experience in Marketing
• Residential real estate industry experience a plus