VP, North America GTM

Sitecore

Job Location:

Manchester, CT - USA

Monthly Salary: $ 285 - 315

Posted on: 5 days ago

Vacancies: 1 Vacancy

Department:

Marketing Communications

Job Summary

Description

About Us:

At Sitecore our mission is to simplify how brands reach engage and serve people by delivering intelligent personalized digital experiences that connect the world. We empower the worlds most iconic brands to build lifelong relationships with their customersseamlessly smartly and at scale.

As the leading provider of agentic digital experience software Sitecore brings together content commerce and data into one composable platform that enables brands to deliver millions of meaningful adaptive experiences every day. Trusted by global leaders such as American Express Porsche Starbucks and LOréal Sitecore helps brands transform engagement through experiences that are not only personalized but predictive and dynamic.

Our foundation is our peoplea diverse passionate and collaborative global team spanning over 25 countries. We believe that every experience matters and that belief starts with how we work together. Our values guide how we lead innovate and connect. They are the behaviors that bring our mission and vision to life every day in every interaction.

As we continue to evolve we are actively cultivating AI skills across our teams to unlock new levels of creativity efficiency and insight. From engineering to customer experience AI capabilities are becoming integral to how we design build and deliver the next generation of digital experiences.

Learn more at

About the Role:

The VP North America GTM owns end-to-end GTM execution across North America spanning integrated campaigns ABM field marketing flagship corporate events and partner activation. This role is the connective tissue between global strategy and in-market execution ensuring programs land with the field drive measurable pipeline impact and are adopted consistently across the region. The VP is both a strategic leader and a hands-on operator accountable for making NA the model for how Sitecores GTM machine works.

What Youll Do:

Integrated Campaigns & ABM Execution

Own the strategy orchestration and field adoption of integrated campaigns and ABM programs across North America ensuring programs are built for the market and adopted by the field.
Define target account selection segmentation and prioritization in partnership with sales leadership ensuring ABM investments are concentrated where they matter most.
Drive bi-directional feedback loops between campaigns and sales so that plays are continuously refined based on whats working in the field.
Partner closely with demand generation (SDRs) product marketing and content to localize and sequence campaigns that reflect NA buyer dynamics and competitive conditions.
Working closely with the global digital team develop paid media strategy and execution across NA search social display and intent-based channels with a focus on efficiency pipeline contribution and cost per outcome.

North America Field Marketing

Build and manage NA regional activation plans that translate global plays into locally relevant programs with clear sales alignment and measurable outcomes.
Establish and maintain strong sales alignment rhythms regular touchpoints with NA sales leadership to ensure marketing is driving the right activities at the right moments in the sales cycle.
Drive priority play adoption in NA equipping field teams with the tools messaging and content they need to execute with consistency and confidence.
Own the NA marketing calendar coordinating activity across campaigns events digital and partner programs to ensure an integrated well-paced presence in the market.

Flagship Corporate Events

Lead the GTM strategy and program execution for Sitecores flagship events in North America (Symposium and City Tours) ensuring they are purpose-built to deliver measurable outcomes including pipeline impact meetings and customer advocacy.
Integrate flagship events into the broader GTM motion ensuring pre-event campaign momentum on-site activation and post-event follow-through are all coordinated and tracked.
Set clear success criteria for every flagship event and hold the team accountable to delivering against them with post-event reporting tied to business outcomes.

Partner Strategy & Activation in NA

Own NA partner execution partnering closely with partner marketing to determine which partners to prioritize how to activate them in-region and how to integrate partner channels into the broader NA GTM motion.
Build joint GTM plans with NA field sales and key NA partners ensuring co-marketing investments are targeted and drive joint pipeline.
Execute partner activation programs in NA events campaigns enablementin close coordination with Emilys global partner program architecture to ensure consistency and leverage shared assets.
Track partner-influenced pipeline in NA and use data to continuously refine partner prioritization and investment decisions.

Measures of Success:

Campaign and digital contribution to NA pipeline including efficiency gains and conversion improvements across channels.
Field adoption of priority plays across NA with measurable regional impact tied to sales outcomes.
Flagship events delivering clear pre-defined outcomes: meetings generated pipeline influenced and customer advocacy secured.
Consistent execution quality and speed across all channels programs launch on time field teams are enabled and nothing falls through the cracks.

What You Need to Succeed:

12 years in B2B marketing with significant experience in demand generation field marketing or integrated campaign management at scale.
Proven track record of owning pipeline contribution from marketing programs with the data and results to show for it.
Deep experience with ABM strategy and execution including account selection multi-touch orchestration and measuring ABM-attributed pipeline.
Strong digital marketing acumen with a test-and-learn mindset and comfort with data-driven decision-making.
Experience managing flagship corporate events with accountability for business outcomes not just logistics.
Experience building and executing partner co-marketing programs in North America ideally within enterprise software or SaaS.
Exceptional cross-functional collaborator credible with sales trusted by the field and able to hold peers accountable without authority.
Bias for action and operational rigor someone who sets up systems and processes that make execution predictable at speed.
Experience in digital experience content management or enterprise SaaS preferred.

Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race color ancestry religion gender national origin sexual orientation age citizenship marital status disability veteran status or any other local legally protected characteristic.

Compensation details:the salary for this role ranges from $285k to $315k plus a 30% bonus structure.

Sitecore offers a comprehensive benefits package including multiple health insurance options(medical dental and vision coverage) a 401(k) retirement plan with company matching contributions generous paid time off(vacation/PTO paid sick leave and paid holidays as well as paid volunteer days) fully paid parental leavefor new parents company-paid disability insurance(short-term & long-term coverage) and life insurance and an Employee Assistance Programsupporting employees well-being and a number of voluntary benefits to choose from available upon date of hire.

Required Experience:

Exec

DescriptionAbout Us:At Sitecore our mission is to simplify how brands reach engage and serve people by delivering intelligent personalized digital experiences that connect the world. We empower the worlds most iconic brands to build lifelong relationships with their customersseamlessly smartly and a...