Business Development Executive

ROLES AND RESPONSIBILITIES

The Business Development Executive is responsible for generating new business opportunities and expanding relationships with existing clients in all client segments. This role focuses on strategic prospecting utilizing account-based targeting to identify high-value prospects and executing detailed outreach on both warm and cold listseach aligned to specific campaign objectives.

The Business Development Executive develops and manages tailored campaigns leveraging data-driven insights and modern sales enablement tools to maximize engagement throughout the lead cycle. Responsibilities include prioritizing accounts based on strategic fit crafting personalized messaging for targeted outreach and tracking progress against defined campaign goals. Collaboration with sales marketing and technical teams is essential to refine prospecting strategies and deliver compelling connections that generate new relationships.

Must be based in the US in Central East or Mountain time.

SALES RESPONSIBILTIES

• Develop multi-touch multi-channel campaigns tailored by segment to generate pipeline with strategic accounts including messaging frameworks value hypotheses and sequencing strategy.
• Partner with sales to identify upgrade cross-sell and add-on opportunities using product adoption data contract timelines organizational changes and white space mapping within current accounts.
• Build and prioritize lists for upgrade eligibility then execute targeted outreach plays that drive expansion conversations and warm introductions to AEs/ inbound lead response and qualification to maximize speed-to-lead and conversion aligning follow-up sequences to lead source and intent and routing strategic territory plans: define target accounts categorize by tier/value map buying committees identify trigger events and build account entry strategies that align to quarterly pipeline priorities.
• Conduct executive-level discovery to validate value and urgency
• Identify and engage multiple stakeholders within the buying committee coordinate messaging by role and strengthen deal momentum by ensuring broad internal alignment.
• Work closely with Marketing RevOps Product and Customer Success to convert strategic priorities into repeatable playsimproving targeting messaging segmentation logic routing rules and campaign performance.
• Manage list hygiene prospect hygiene and performance analytics
• Maintain disciplined CRM practices: accurate opportunity qualification notes next steps contact roles campaign attribution and lifecycle stage progression. Provide insights on conversion rates efficiency signals and pipeline coverage by segment.
• Continuously optimize messaging and plays using data and market insight
• Use call learnings objections win/loss patterns competitor signals and market trends to iterate campaign messaging refine ICP assumptions and improve outbound inbound expansion conversion over time.

Core Attributes:

• A growth focused mentality
• Excellent verbal written and video etiquette
• Captivating ability to engage and create new relationships
• Relentless drive for winning and achieving goals
• Discipline to accomplish sales goals
• Strong analytical and critical thinking skills
• Ability to identify opportunities for revenue growth
• Flexibility and adaptability to change

TECHNICAL SKILLS

Detailed Knowledge:

• IT and Cyber Security Professional Services
• Managed IT and Cyber Security Services
• Cyber Security frameworks and requirements
• Datacenter infrastructure (Servers storage networking data protection)
• Networking architecture
• Products such as: Microsoft Fortinet Dell HPE Arctic Wolf Sophos Cisco Aruba
• Private hybrid and public cloud solutions
• Sales and marketing tools such as CRM Business Development tools

QUALIFICATIONS

• Proven history of sales performance and achievements.
• Dedication to a diligent process and repeatable results.
• Focus on continuous self-improvement.
• Demonstrated ability to manage and prioritize multiple tasks.
• Demonstrated ability to explain complex technical concepts to a non-technical audience.
• Strong trouble-shooting skills across a broad and diverse solution portfolio.
• Ability to adjust to buyer styles and navigate complex organizations.
• Proven ability to drive the sales process from cold prospect to qualified lead.
• Proven ability to articulate the distinct aspects of products and services.
• Proven ability to position products against competitors.

EDUCATION AND CERTIFICATIONS

Credentials:

• Proven sales experience 2 years of relevant experience
• Candidate will have experience in selling networking cloud modern work cyber security and managed service solutions.
• Candidate will have experience working with all sized clients