Director of Brand

Job Description:

About the Role:

Remitly is evolving from a single-product remittance company into a global financial ecosystem and our brand must evolve with it. Were looking for a Director of Brand to own that transformation: defining what Remitly stands for in its next chapter building a visual identity system that scales across products and markets and ensuring that strategy and design work as one coherent enduring brand.

This is a build role. It sits at the intersection of brand strategy and brand identity responsible for both the thinking and the system. Youll manage a Principal Brand Strategist and agency partners while serving as a trusted creative and strategic partner to VPs and senior leadership. The work is complex the stakes are real and the impact is tangible.

This is a hybrid role based in Seattle WA with an in-office expectation of at least 3 days per week.

You Will:

• Define and evolve Remitlys brand positioning emotional territory messaging frameworks and brand architecture as we scale into a multi-product ecosystem
• Own Remitlys visual identity and brand system ensuring it is consistent scalable and expressive across products markets and channels
• Lead a large complex brand evolution workstream spanning research strategy identity design rollout and activation
• Partner with strategic brand and identity agencies setting direction evaluating work and ensuring outputs are insight-led and operationally usable
• Establish brand health tracking quarterly measurement cadences and clear goals around awareness trust and emotional connection
• Build practical brand frameworks guidelines and governance models that enable proactive brand leadership across the company
• Lead Remitlys approach to AI for brand work defining principles boundaries and high-value use cases
• Develop and manage the Principal Brand Strategist providing clear direction and meaningful growth opportunities
• Operate as a strategic partner across Product Creative Comms Growth Research and Regional teams

You Have:

• 10 years in brand strategy brand identity or integrated brand roles ideally within high-growth multi-product or global businesses
• Proven experience owning both brand strategy and brand identity not one or the other
• A strong track record leading complex brand evolutions including positioning architecture and visual identity work
• Extensive experience managing strategic and creative agencies
• Strong visual judgment you dont need to be a designer but you can evaluate and direct identity work with confidence
• Experience managing and developing direct reports
• Comfort making confident data-informed decisions without perfect information
• An AI-first mindset you see AI as a creative and strategic partner not a threat
• Experience in fintech financial services or mission-driven consumer brands is a plus

Compensation Details. The starting base salary range for this position is typically $184000-$230000. In the U.S. Remitly employees are shareholders in our Company and equity is part of our total compensation plan. Your recruiter can share more information about medical benefits offered as well as other financial benefits and total compensation components offered with this role.

Our Benefits:

• Flexible paid time off
• Health dental and vision 401k plan with company matching
• Paid parental medical military and family care leave
• Mental Health & Family Forming Benefits
• Employee Stock Purchase Plan (ESPP)
• Continuing education and travel benefits

Our Connected Work Culture: Driving Innovation Together

At Remitly we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in-person collaboration where ideas ignite and challenging problems find solutions faster. For corporate team members we have an in-office expectation of at least 50% of the time monthly typically achieved by coming in three days a week. This creates a consistent meaningful overlap that supports team norms and business needs. Managers also have the flexibility to set higher expectations based on their teams specific needs. These intentional in-office moments are vital for deepening relationships fueling creativity and ensuring your impact is felt where it matters most.

Remitly is an E-Verify Employer

At Remitly we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates in full compliance with applicable laws and regulations.

Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.