Marketing Director

Are you a strategic creative marketing leader whos passionate about education STEM youth development and handson learning
KID Museum is seeking a Marketing Director to translate our brand vision into highperforming campaigns that drive enrollment audience growth and institutional you excel at bridging strategy and execution and you love building systems coaching teams and turning mission into measurable results this role is for you.

About the Role

Reporting to the Managing Director Advancement the Marketing Director serves as the daytoday leader of the Marketing team and a critical driver of KIDs growth strategy. Youll oversee campaign planning editorial direction channel performance content strategy and marketing systems ensuring that our brand shows up consistently and powerfully across every platform.

Youll partner closely with program development and communications teams to ensure every initiative has compelling positioning clear targets and measurable ROI.

What Youll Lead

Integrated Marketing & Campaign Strategy

• Build annual and quarterly marketing plans aligned to revenue enrollment event and brand goals.
• Translate organizational priorities into campaigns across digital email social web print events and school/district channels.
• Ensure earned revenue campaigns (camps classes school programs events) have clear positioning enrollment goals and ROI expectations.
• Identify new channel opportunities partnerships and thought leadership avenues.

Messaging Editorial & Content Leadership

• Own the organizations editorial calendar and lead cohesive storytelling across platforms.
• Refine messaging for families educators school districts funders and corporate partners.
• Serve as lead editor and quality control for outbound communications.
• Ensure programs and events are positioned clearly consistently and compellingly.

Analytics Tools & Channel Optimization

• Build and monitor KPIs across channels (conversion enrollment audience growth ROI).
• Analyze performance data and translate insights into strategic adjustments.
• Lead audience segmentation and lifecycle marketing to drive retention and conversion.
• Ensure digital platforms CRM integrations and marketing tools are optimized and aligned with goals.

Team Leadership & Workflow Systems

• Provide daytoday supervision and coaching for the Marketing Manager and Senior Brand & Design Manager.
• Strengthen workflow systems including intake prioritization and project management.
• Drive effective crossfunctional collaboration across the organization.

Who Thrives Here

Were looking for a missiondriven leader who brings:

• 710 years of marketing leadership in education nonprofit youth development STEM or other missionaligned spaces.
• Proven success running integrated marketing campaigns linked to revenue or enrollment.
• Strong editorial and messaging sensibilities.
• Experience using analytics and CRM data to guide strategy.
• A track record of coaching and developing marketing staff.
• Strong organization systems thinking and attention to detail.
• Comfort working in a fastpaced entrepreneurial highly collaborative environment.

About KID Museum

KID Museum is the nations leading educational makerspace for youth. We empower young people through handson makercentered learning that builds creativity STEM fluency innovation skills and realworld problem solving. We focus on expanding access for students historically underrepresented in STEM and partner with school districts policymakers and funders across the DC region and beyond to deliver learning at more:

Ready to Make an Impact

Apply today or share with your network.
This role is a fantastic opportunity for a marketing leader who wants to build something meaningful and help shape the future of STEM and makercentered education.

Required Experience:

Director