Director, Marketing

Who is Nexxen
Flexible advertising unified by data. Nexxen empowers advertisers agencies publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (DSP) and supply-side platform (SSP) with the Nexxen Data Platform at its core.

Why join the Nexxen team
With a global footprint you can be part of a team that is transforming advertising through our creative flexible and unified solutions. Employees hustle commit and dedicate themselves to pillars that make up the Nexxen Way the 3Cs - Customer Centric Curious Mindset Collaborative with No Ego.

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Were looking for a Director Marketing to join our Marketing & Communications team in New York City. Our team follows a hybrid schedule working in-office three days a week and remotely for the rest.

Reporting to the VP of Marketing & Communications this role is responsible for global demand generation and awareness across Nexxens digital ecosystem and flagship education program Nexxen U. This role connects performance marketing content and education to drive measurable business impact.

The Director Marketing will oversee acquisition across key channels such as search O&O and paid media while ensuring Nexxens educational and thought leadership contentparticularly videois effectively written produced distributed optimized and translated into business outcomes.

As a people leader this individual will manage and mentor a Digital Marketing Manager and Senior Production Manager partnering closely with the GTM team communications creative and experiential teams to align strategy execution and measurement.

The ideal candidate brings deep expertise in digital demand generation a strong understanding of how content and education fuel growth and a track record of building high-performing teams.

What Youll Do:

Growth Strategy & Demand Generation

Own and evolve Nexxens global growth strategy across digital acquisition support for GTM initiatives and our education program Nexxen U

Drive pipeline and engagement by integrating performance marketing with educational and content programs

Establish clear targets for lead generation program adoption and conversion and optimize initiatives to achieve them

Lead SEM and SEO strategy including campaign architecture keyword expansion and performance optimization

Oversee the website as a primary growth engine including conversion rate optimization landing page strategy and experimentation

Oversee paid media campaigns inclusive of messaging and partnering with creative team on design

Use analytics and data to identify opportunities to improve engagement and conversion

Nexxen U Strategy & Program Direction

Define the growth strategy and long-term vision for Nexxen U as a core driver of demand generation and thought leadership that ladders up to Nexxens positioning

Partner with the Sr. Production Manager to shape course and short-form content formats and release roadmap based on business goals

Ensure the programs content and curriculum align with market needs and brand positioning

Own performance outcomes for Nexxen U including enrollment engagement and contribution to pipeline

Team Leadership & Cross-Functional Collaboration

Lead mentor and provide strategic guidance to the digital marketing and content team

Foster a positive culture of accountability experimentation and continuous improvement

Partner closely with GTM comms creative and commercial to align strategy campaigns and measurement

What youll bring:

10 years in growth or performance marketing preferably in B2B ad tech media or SaaS

Proven track record of building and executing global growth and demand generation with measurable pipeline impact

Deep expertise in SEM SEO conversion rate optimization and marketing analytics

Strong understanding of website architecture UX and experimentation best practices

Experience leveraging content marketing and thought leadership to drive demand

Ability to shape program visions roadmaps and success metrics tied to business outcomes

Highly analytical mindset with the ability to translate data into action

Experience integrating content programs into demand generation strategies

Fluency in marketing tech stacks (e.g. Hubspot Salesforce Google Analytics SEMrush etc.)

Excellent creative and storyteller instincts

Collaborative leader who can work cross-functionally with communications sales product marketing creative and experiential teams

Demonstrated success leading and developing high-performing marketing teams

In support of pay transparency and equity the minimum and maximum full-time annual base salary for this role is $140000 - $180000 at the time of posting. While this is our reasonable expectation this is not a guarantee of compensation or salary actual compensation is influenced by a wide range of factors including but not limited to skill set level of experience education certifications responsibility and geographic location. Candidates hired to work in other locations will be subject to the pay range associated with that location. We offer a variety of benefits including medical dental vision disability insurance 401(k) EAP parental leave unlimited vacation and company-paid holidays. The specific programs and options available will vary depending on the state start date and employment type. Our Talent Acquisition team will be happy to answer any questions you may have.

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Required Experience:

Director