SEM Specialist (Contract)

Who is USP

The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the worlds top authorities in health and science to develop quality standards for medicines dietary supplements and food ingredients. USPs fundamental belief that Equity Excellence manifests in our core value of Passion for Quality through our more than 1300 hard-working professionals across twenty global locations to deliver the mission to strengthen the supply of safe quality medicines and supplements worldwide.

At USP we value inclusivity for all. We recognize the importance of building an organizational culture with meaningful opportunities for mentorship and professional growth. From the standards we create the partnerships we build and the conversations we foster we affirm the value of Diversity Equity Inclusion and Belonging in building a world where everyone can be confident of quality in health and healthcare.

USP is proud to be an equal employment opportunity employer (EEOE) and affirmative action employer. We are committed to creating an inclusive environment in all aspects of our workan environment where every employee feels fully empowered and valued irrespective of but not limited to race ethnicity physical and mental abilities education religion gender identity and expression life experience sexual orientation country of origin regional differences work experience and family status. We are committed to working with and providing reasonable accommodation to individuals with disabilities.

Brief Job Overview

USP isseekinga strategic handson and resultsdriven SEM & SEO Specialist to join our growingDigitalMarketingCenter ofExcellence. This role will lead integrated paid and organic search strategies to drive visibility findability and sustainable sales growth for USPs eCommerce platform. The ideal candidate combines strong technical SEM and SEO knowledge with the mindset to translate USPs scientific value propositions into highintent digital demand.The ideal candidate brings both operational masteryintimate knowledge of platform mechanics troubleshootingexpertise and precision executionand strategic vision toidentifygrowth opportunities test new channels and unlock revenue streams.

This position offers an exciting opportunity to take ownership of USPs paid search initiatives (50%) while also developing foundational organic programs (50%) to strengthen discoverability and conversion across the customerjourney.

How will YOU create impact here at USP

In this role at USP you contribute to USPs public health mission of increasing equitable access to high-quality safe medicine and improving global health through public standards and related addition as part of our commitment to our employees Global People and Culture in partnership with the Equity Office regularly invests in the professional development of all people managers. This includes training in inclusive management styles and other competencies necessary to ensure engaged and productive work environments.

Success requires balancing precise execution with innovative experimentationcombining datadriven SEM optimization and emerging SEO strategies with agrowth-orientedeCommerce mindset.

Primary Responsibilities

Search Engine Marketing (50%)

• Manage and scale SEM campaigns acrossGoogle AdsandBing including keyword research ad copywriting bidding strategies and performance analysis.

• Apply best practices in audience segmentation remarketing structured campaign frameworks and datadriven bidding (target ROAS CPA orconversion-basedoptimization).

• Collaborate with analytics and product teams to align SEM with USPs business and eCommerceobjectives driving traffic and conversions to the USP store.

• Test and implement new formats and campaign types (Performance Max video ads dynamic search ads) to capture qualified demand.

• Diagnose and resolve technical campaign issues (feed mismatches attribution discrepancies tracking conflicts) and continuallyoptimizeROAS.

• Pilot AI-driven tools for automation creative variation and advanced targeting within paid search channels.

Search Engine Optimization (50%)

• Develop and implement USPsearly-stageSEO roadmapfor our ecommercewebsitelaying the foundation for technicalon-page and content optimization.

• Conductkeywordand competitive research toidentifyorganic growth opportunities aligned with USPs product categories and store content.

• Partner with content and web teams to align product descriptions category pages and landing pages to search intent and USPs brand voice.

• Improve site structure and crawlabilityleveragingSEO tools such asGoogle Search Console SEMrush andGoogle Analytics/GA4.

• Explore AI-driven search visibility opportunities byoptimizingcontent for emerging AI-powered search experiences including generative answers structured content and entity-based discoverability.

• Coordinate with IT product and digital teams to ensure SEO best practices are embedded in USPs store development and crosschannel experiences.

Analytics Reporting and Optimization

• Monitor key SEM and SEOKPIsCTR CPC ROAS keyword ranking session duration conversion rateandprovideclear insights on performance trends and opportunities.

• Use tools such asGoogle Analytics/GA4 AdobeAnalyticsExceland Tableaufor reporting visualization and decision support.

• Document processes optimizations and learnings toestablishknowledgesharing practices across the digital marketing team.

Who is USP Looking For

The successful candidate will have a demonstrated understanding of our mission commitment to excellence through inclusive and equitable behaviors and practices ability to quickly build credibility with stakeholders along with the following competencies and experience:

• Bachelors degree in marketing communications or related field.

• 5 years of professional experience managingSEM and/or SEOcampaigns; experience across both disciplines preferred.

• Provenexpertisedriving performance metrics throughGoogleAdsBingGA4 Google Search Console SEMrushAhrefs andGoogleMerchant Center.

• Strong understanding of SEM and SEOmechanicsUTM structures naming conventions bidding linking strategy keyword mapping and technical troubleshooting.

• Creative and analytical mindset with the ability to recommend actionable optimizations backed by data.

• Experience or interest ineCommercegrowth through search strategies (no deep experiencerequired;growth mindset and curiosity are key).

• Excellent communication and collaboration skills with crossfunctional teams.

• Detailoriented organized and comfortable managing multiple projects simultaneously in afast-pacedenvironment.

Additional Desired Preferences

Desired preferences are to showcase any additional preferred levels of expertise to perform the role.

• Google Ads orBingcertification.

• Familiarity with AIdriven ad or SEO automation tools.

• Working knowledge of product feed optimization andMerchantCenter integrations.

• Prior exposure to eCommerce analytics or conversion funnels preferred.

Supervisory Responsibilities

No

Note: USP does not accept unsolicited resumes from 3rd party recruitment agencies and is not responsible for fees from recruiters or other agencies except under specificwritten agreement with USP.

Required Experience:

IC