Manager, Media Measurement and Optimization
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Job Location:
New York City, NY - USA
Monthly Salary:
$ 106000 - 176600
Posted on:
9 days ago
Vacancies:
1 Vacancy
Job Summary
ROLE SUMMARY
The Manager Media Measurement and Optimization is responsible for supporting the newly created enterprise media measurement framework and KPIs that take an integrated approach to media reporting across audience channel site and creative and media initiatives. This is a unique role which will help curate measurement strategies for enterprise-based media programming across disease states. They will partner closely with the media agency and other key constituents in the CMO organization to support the development of audience-centric insight-driven media optimization programs to improve marketing ROI. The ideal candidate is a data-driven strategic analyst that will apply experience in data analysis to translate reporting with a focus on delivering measurable financial results.
In this role the Manager Media Measurement and Optimization will be a critical member of supporting the creation and building of a new program functionality and capability within Pfizer. Newly founded team responsibilities encompass all aspects of media data and analytics reporting including driving forward an integrated cross-channel measurement program audience analytics content and site behavior and optimization recommendations. Collaborate with Strategy Performance & agency teams on optimization reports and process improvements.
ROLE RESPONSIBILITIES
Successfully collaborate across stakeholder teams.
Work directly with agency partners to review and translate media optimization reporting to business objectives.
Support the implementation of the newly created media measurement framework.
Leverage insights reporting and data in partnership with agency analytics partners to provide strategic and tactical recommendations that tie performance to improved business and customer outcomes.
Support integration and translation to shift media reporting from channel and diagnostic to insightful and actionable insights that are audience-led and consider site and creative performance.
Partner closely with analytics 3rd party providers to spec out program goals delivery and ensure advanced analytics are holistically incorporated to tell a performance story aligned to the customer journey.
Supports media measurement strategy across paid owned and earned channels translating data into insights and actions for key stakeholders internally.
Develop deep understanding of Pfizer Primary Care brands of ownership in an effort to orchestrate the optimal media and audience strategies.
Build dashboard and data visualizations with clean and clear storytelling.
Act as successful role model for Pfizer Values (Courage Excellence Equity and Joy) by providing ongoing coaching and guidance to other employees to help them achieve their potential.
BASIC QUALIFICATIONS
Applicant must have a bachelors degree with at least 4 years of experience; OR a masters degree with at least 2 years of experience; OR a PhD with 0 years of experience; OR as associates degree with 8 years of experience; OR a high school diploma (or equivalent) and 10 years of relevant experience.
5 years Marketing or Media experience in a professional environment strongly preferred
Knowledge of the pharmaceutical industry and healthcare environment specifically with an understanding of healthcare claims data and its application to marketing optimization
We look for prior experience in media analytics especially digital media
Understanding of media data KPI calculations & definitions
Understanding of data-driven media planning and buying approaches
Experience in Analytics/Martech/Business Intelligence platforms or BI software such as: Datorama Tableau Adobe Snowflake SQL Crossix IQVIA Symphony Health Solutions etc.
Experience translating data insights into actionable recommendations for executive decision-making
Proven ability to work collaboratively across multiple teams
Exceptional interpersonal skills and mastery of working in a matrixed environment
Strong writing presentation and influencing skills
Excellent communication skills; can articulate complex concepts to a diverse audience
Creative innovative problem solver who leads with insights derived from data
Additional Job Information:
Last Date to Apply: May 5 2026
Work Location Assignment:Hybrid
Relocation assistance may be available based on business needs and/or eligibility.
Candidates must be authorized to be employed in the U.S. by any employer.
U.S. work visa sponsorship (such as TN O-1 H-1B etc.) is not available for this role now or in the future.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care providers name address and the type of payments or other value received generally for public disclosure. Subject to further legal review and statutory or regulatory clarification which Pfizer intends to pursue reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse your name address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race color religion sex sexual orientation age gender identity or gender expression national origin disability or veteran status. Pfizer also complies with all applicable national state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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Required Experience:
Manager
About Company
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