Marketing Specialist

The Marketing Specialist reporting to the Director of Marketing will be an essential role owning marketing initiatives centered on customer engagement education and sales goals. This position will assist with strategic marketing activities driving brand visibility promotion and lead generation. Day-to-day activities will range from post writing to event planning to marketing funnel activities. Engaging high-quality authoritative content will be key to expanding Hotstarts brand with existing and new audiences. A detail-oriented approach top notch communication skills and the desire to learn and contribute to the growth of Hotstart are essential to the success of this position.

Responsibilities

Content creation including copy writing ads social media video storytelling infographics blog articles presentations and other formats in support of brand voice sales content and educational training materials.

SEO/AEO/GEO optimization of company website content and campaign landing pages.

Support CRM based lead generation campaigns with email content creation and top-of-funnel marketing activities.

Coordinate with outside vendors on digital advertising campaign management; monitor messaging metrics and monthly spending.

Tradeshow management - order show services; source logoed giveaway/swag items attendee hotel reservations and registrations; prepare and ship exhibits to and from events (domestic and international) post-show lead follow up.

Coordinate with Sales Engineering and Product Management to define event goals messaging display equipment graphics documentation and promotion.

Work with marketing team to develop and produce digital events (AMAs Lunch and Learns product demos webinars) for increased customer engagement.

Manage employee apparel storefront with external vendor.

Participate in Fun Committee activities fostering employee well-being.

Qualifications

Excellent written and verbal communication skills

Creative yet critical thinker

Organized and able to handle multiple projects with varying deadlines

Proficient in Microsoft Office Suite

Preferred Experience:

Adobe Creative Cloud Suite (Photoshop Illustrator InDesign Premiere)

Website management (CMS)

CRM or lead management systems

Video production and photography

Working effectively in cross-functional / inter-departmental teams

Some travel may be required in support of in-person events; must be able to lift up to 40 lbs.

2-4 years professional experience; BA/BS Marketing Communications English or comparable degree preferred.