Marketing Sciences Vice President

THE POSITION
Our roster has an opening with your name on it

FanDuel is looking for a VP of Marketing Analytics / Marketing Science to define and lead how we measure the effectiveness of our media investments sponsorships and strategic partnerships.

Reporting to the SVP of Media & Partnerships this leader will shape the strategy and framework for evaluating the performance and commercial impact of FanDuels media investments across channels including paid media sports leagues teams talent partnerships and media distribution platforms.

The role will combine advanced analytics modern measurement methodologies and industry expertise to help FanDuel better understand the value of our marketing investments and partnerships enabling smarter investment decisions and stronger long-term deals.

This leader will partner closely with Media Partnerships Finance Data Science and Commercial teams to build scalable measurement frameworks develop robust analytics tools and dashboards and translate insights into strategic recommendations that shape how FanDuel invests in media and partnerships.

This is a unique opportunity to rethink how we evaluate marketing and partnership effectiveness across the entire media ecosystem and build a best-in-class measurement capability.

In addition to the specific responsibilities outlined above employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

Define the Media & Partnership Measurement Strategy

• Establish the vision and roadmap for measuring the effectiveness of FanDuels media investments sponsorships and strategic partnerships.
• Develop frameworks to evaluate ROI incrementality and brand impact across FanDuels media and partnership ecosystem.
• Build scalable measurement approaches that connect media exposure and sponsorship assets to commercial outcomes.

Sponsorship & Partnership Analytics

• Develop analytical frameworks to evaluate the performance and value of league partnerships team sponsorships talent relationships and media partnerships.
• Support commercial negotiations by providing data-driven valuations of partnership opportunities and media deals.
• Measure the impact of sponsorship activations and integrations across multiple platforms and audiences.

Media Investment Effectiveness

• Partner with Media leadership to analyze the performance and efficiency of media investments across the full media mix.
• Implement and oversee modern measurement methodologies including Marketing Mix Modeling (MMM) experimentation attribution and incrementality testing.
• Provide insights that inform media planning investment allocation and long-term strategic partnerships.

Measurement Innovation & Analytics Infrastructure

• Evaluate and implement modern analytics tools AI capabilities and measurement technologies to improve FanDuels media analytics capabilities.
• Lead the development of dashboards reporting frameworks and self-service analytics tools that provide clear and actionable insights for media and partnership teams.
• Ensure internal and external data sources are integrated to support robust measurement and analysis.

Strategic Insights & Executive Communication

• Translate complex data and modeling outputs into clear insights and strategic recommendations for senior leadership.
• Provide regular performance reporting and analysis on major media investments sponsorship programs and partnership initiatives.
• Serve as a strategic thought partner to Media & Partnerships leadership on investment decisions and future opportunities.

Team Leadership

• Build and lead a high-performing analytics team focused on media measurement and partnership analytics.
• Foster a culture of curiosity experimentation and continuous improvement.
• Partner with internal analytics data science and technology teams to deliver scalable and impactful measurement solutions.
  
  
  

THE STATS
What were looking for in our next teammate

• Minimum of 12 years of experience in marketing analytics marketing science or media measurement
• Experience working in media agencies marketing consultancies or advanced analytics organizations strongly preferred
• Deep expertise in marketing measurement methodologies including:
• Marketing Mix Modeling (MMM)
• Attribution and incrementality testing
• Experimental design and causal inference
• Media and sponsorship performance analysis
• Strong understanding of the modern media ecosystem including digital media sports media sponsorships and brand partnerships
• Experience evaluating commercial value and ROI of media and partnership investments
• Familiarity with AI machine learning and advanced analytics techniques applied to marketing performance
• Proficiency with analytics and data tools such as SQL Python R or similar
• Experience building dashboards and visualizations using Tableau Looker Power BI or similar platforms
• Strong ability to translate complex analytics into actionable insights for senior leadership
• Proven experience leading and developing analytics or data science teams
• Bachelors Degree in a quantitative field such as Statistics Economics Mathematics Computer Science or Data Science (advanced degree preferred)
• Knowledge of sports media sponsorship ecosystems or regulated industries is a plus

Dont check all the boxes Thats okay! We encourage you to still apply if you feel like you possess an adjacent skill set and are interested in learning more about this position.

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: Americas #1 Sportsbook FanDuel Sportsbook; its leading iGaming platform FanDuel Casino; the industrys unquestioned leader in horse racing and advance-deposit wagering FanDuel Racing; and its daily fantasy sports product.

In addition FanDuel Group operates FanDuel TV its broadly distributed linear cable television network and FanDuel TV its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states Canada and Puerto Rico.

The company is based in New York with US offices in Los Angeles Atlanta and Jersey City as well as global offices in Canada and Scotland. The companys affiliates have offices worldwide including in Ireland Portugal Romania and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment the worlds largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning mental health support and fitness benefits. We offer generous paid time off (PTO & sick leave) annual bonus and long-term incentive opportunities (based on performance) 401k with up to a 5% match commuter benefits pet insurance and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location role and level.

FanDuel is an equal opportunities employer and we believe as one of our principles states We are One Team!. As such we are committed to equal employment opportunity regardless of race color ethnicity ancestry religion creed sex national origin sexual orientation age citizenship status marital status disability gender identity gender expression veteran status or any other characteristic protected by state local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued respected and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please email.

The applicable salary range for this position is $228000 - $304000 USD which is dependent on a variety of factors including relevant experience location business needs and market demand. This role may offer the following benefits: medical vision and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation including but not limited to cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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