Marketing Activation Specialist, Midwest

Are you ready for whats next

Come explore opportunities within Brunswick a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes Next Never Rests and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:

Position Overview:

We are seeking a Regional Marketing Activation Specialist for our Corporate Midwest Clubs (Chicago/Chain OLakes/ Wisconsin and Toronto) with a passion for boating and a drive to bring the Freedom Boat Club brand to life in this this role you will collaborate closely with the regional brand leadership team to implement key marketing strategies and support the accelerated growth of Freedom Boat Club of Chicago Wisconsin Chain OLakes and Greater Toronto. As the local subject matter expert (SME) you will lead the activation of promotions events and marketing initiatives across clubs in your area ensuring consistent execution and brand role requires a savvy go-getter mindset that is comfortable both engaging with customers onsite at weekend and evening events and working remotely behind the screen on digital activations. No week will be the same.

At Brunswick we have passion for our work and a distinct ability to deliver.

Essential Functions:

• Promotion Activation & Content Creation: Develop launch present and manage monthly regional promotions across email text and miscellaneous campaigns.

• Local Marketing & Sales Support: Serve as the subject matter expert (SME) for local marketing activations in assigned regions guiding the sales team. Assist in creating and distributing sales promotion materials including POS collateral to support sales efforts.

• Event Planning Execution & Coordination: Lead the planning coordination and execution of local events of varying scale (e.g. boat shows sales events member appreciation events). Coordinate communications with event stakeholders team members and brand leadership to ensure alignment and successful at most events is required.

• Event Tracking & Performance: Monitor and evaluate event performance maintain a calendar of upcoming opportunities and identify activation needs. Provide insights and recommendations based on performance data.

• Stakeholder & Brand Communications: Prepare and present all activation-related communications to stakeholders team members and leadership. Develop playbooks to document processes for knowledge transfer and consistent success across regions. Lead regional team meetings and support strategic planning a strong working partnership with the regional General Manager in addition to your direct Marketing Manager.
• Social Media Management: Develop content for the three regional social media pages (Connecticut Long Island Rhode Island) with guidance from the Social Media and Content Manager.

• Email Campaigns: Support the creation and distribution of club and member communications event invites promotions and newsletters.

• Marketing Collateral & Compliance: Assist in the development of marketing materials ranging from digital assets to print ensuring alignment with brand guidelines and promotional objectives.

• Invoice Management: Review approve and track marketing invoices within your region ensuring proper documentation and adherence to budget.

• Ad-hoc Marketing Support: Provide support for additional marketing initiatives and projects as needed. Propose innovative ideas to test and explore new opportunities for business growth.

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however others can be developed along the way.

Required Qualifications:

• Bachelors degree in Marketing or Business or relevant experience
• 2-4 years of relevant marketing experience

• Strong writing storytelling and editing capabilities

• Strong communication and interpersonal skills

• Customer-focused mindset
• Ability to work cross-functionally

• Experience coordinating events and multiple stakeholders

• Requires schedule flexibility including evenings and weekends year-round with frequent travel to in-market clubs and an increased commitment during peak season to support activations and member engagement.
• Ability to be hands-on and work in a dynamic entrepreneurial deadline-driven environment
• Ability to manage multiple projects at once last-minute requests and quick turnaround with a positive attitude

Preferred Qualifications:

• Growth mindset with a desire to grow within the organization

• Experience bringing products to market for industry-leading brands and portfolio brands
• Proven experience planning and executing events from concept to completion including logistics vendor coordination and on-site management.

• Experience in both agency and corporate environments is a plus
• Experience working in a matrix environment is a plus

Working Conditions:

• This is a remoteposition that requires using a computer phone and other electronic applications
• Occasional work outdoors and in various weather conditions during events
• Work near and on the water during events
• Willingness to travel up to 40%
• Must have reliable transportation for commuting to and from events transporting event supplies and materials and the ability to travel domestically and internationally including to Canada.

The anticipated pay range for this position is $58700 - $81500 annually. The actual base pay offered will vary depending on multiple factors including job- related knowledge/skills relevant experience business needs and geographic addition to base pay this position is eligible for an annual discretionary bonus.

At Brunswick it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidates qualifications and the business context.

This position is eligible to participate in Brunswicks comprehensive and high-quality benefits offerings including medical dental vision paid vacation 401k (up to 4% match) Health Savings Account (with company contribution) well-being program product purchase discounts and much more. Details about our benefits can be found here.

Why Brunswick:

Whatever tomorrow brings well be at the leading edge. As the clear leader in the marine industry were committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many addition were proud of being recognized for making a splash with numerous awards!

About Freedom Boat Club:

Freedom Boat Club the worlds largest members-only boat club was founded in 1989 in Sarasota Florida. Today the Clubs 400 locations welcome hundreds of members to its docks each day to enjoy a day on the water while we take care of the rest including fueling cleaning maintenance and more.

With over 30 years of Boating Made Simple Freedom Boat Club (a division of Brunswick Corporation) continues to be a passionate group of individuals who focus on raising the bar in everything that we do. We are always looking for hardworking motivated and competitive people who share our passion for getting others out on the open waters.

To learn more about open positions within the Freedom Boat Club please visit theBrunswick Corporation Careers page.

Next is Now!

We value growth and development recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here please still consider applying.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race color religion sex sexual orientation gender identity national origin age disability protected veteran status or any other characteristic protected by federal state or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process please contact for support.

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