Database Marketing Manager

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES:

Database Management & Data Integrity:

• Oversee the integrity accuracy and security of the casino marketing database.
• Ensure clean and compliant data hygiene including NCOA duplication and regulatory validations.
• Campaign file management and vendor transfer coordination.
• Manage integrations across CMS (e.g. Synkros) PMS POS and digital systems.
• Establish campaign QA standards
• Own marketing calendar execution accuracy

Player Segmentation Modeling & Targeting:

• Build and refine player segments based on gaming behavior lifetime value visitation patterns and predictive models.
• Develop advanced segmentation strategies aligned with competitive trends in Black Hawk including:
• KPI goal setting and ownership (ADT growth trip frequency reactivation rate churn rate)
• Test and learn methodology (A/B testing framework)
• Lifecycle marketing strategy (new member onboarding birthday campaigns etc.)
• AI supported clustering
• Produce accurate list pulls for direct mail email SMS kiosk offers and loyalty campaigns.

Direct Marketing Program Management

• Lead the end-to-end execution of promotional and offer-driven campaigns.
• Budget oversight responsibility
• Forecasting mail volumes redemption rates production and postage expenses
• Creating proforma and postforma analysis and program recommendations.
• Collaborate with Marketing Casino Operations and Guest Services to ensure proper offer setup QA and tracking.
• Manage workflows with the marketing team external mail vendors and digital partners.
• Stay current on industry trends tools and technologies to enhance marketing analytics and reporting capabilities.

Analytics Insights & Performance Optimization:

• Deliver ongoing reporting and analysis including proforma ROI reinvestment offer redemption theoretical value and incremental revenue impact.
• Deliver monthly marketing performance reviews including program-level analysis and recommendations.
• Benchmark performance relative to regional competitors and evolving gaming trends.
• Communicate insights through presentations and data visualizations for leadership decision-making.
• Forecast modeling support for finance.

Compliance & Regulatory Adherence:

• Ensure all marketing activity complies with:
• Colorado Limited Gaming Act
• Internal Control Minimum Procedures
• Chamonix Casino Resort policies and code of conduct
• Uphold strict data privacy confidentiality and audit-ready documentation practices.

Collaboration Communication & Cross Functional Alignment:

• Work closely with Slots Table Games Hotel F&B VIP and Finance to develop integrated marketing initiatives.
• Provide clear communication of timelines expectations and data logic to nontechnical stakeholders.
• Support VIP Marketing with analytical tools and VIP reports.
• Provide performance analysis for all marketing programs including promotions events and entertainment.
• Support hotel yield strategy via database targeting.
• Perform other related duties and special projects assigned.

Physical Requirements:

• Must be able to sit stand or walk for extended periods of time throughout the shift.
• Ability to lift carry push or pull up to 25 pounds as needed for event setup or marketing materials.
• Frequent use of standard office equipment including computers phones printers and copiers.
• Must be able to work in a fast-paced sometimes noisy casino environment with varying levels of lighting and temperature.
• Occasional travel within the region may be required for offsite promotions or training.

Required Qualifications:

• Must be able to obtain a Colorado Division of Gaming Support License.
• 24 years of casino database marketing analytics CRM or related gaming experience.
• Prior leadership or vendor oversight experience.
• Knowledge of data security privacy regulations and best practices in database marketing.
• Prior experience supporting marketing teams with campaign analysis and player segmentation in a casino environment.
• Proficiency with Konami SYNKROS or similar casino management systems is highly preferred.
• Experience with QCI Oracle Analytics and/or SQL and advanced Excel (pivot tables formulas VBA/macros).
• Working knowledge of SQL or willingness to train to meet operational needs.
• Strong analytical and problem-solving ability and communication skills.
• Excellent communication and collaboration skills including the ability to translate data into actionable insights.
• Detail-oriented and able to manage multiple deadlines.

Preferred Qualifications:

• Predictive modeling automation or AI segmentation experience.
• Colorado gaming market background
• Power BI/Excel/Tableau proficiency
• Knowledge of VIP analytics week and any shift of the day.

BENEFITS AND COMPENSATION

$70000-$115000 annually based on experience. This position is onsite.

Full House Resorts offers all full-time employees and eligible family members a comprehensive and valuable benefits program that includes medical dental vision life disability FSA and a 401k retirement plan which includes a matching contribution after one (1) year of service; a generous paid time off program; paid transportation from Colorado Springs and Woodland Park; free local gym membership; tuition reimbursement; fabulous resort perks; and more.

Required Experience:

Manager