TikTok Shop Media Specialist

SharkNinja

Job Location:

Needham, MA - USA

Monthly Salary: $ 83900 - 102500

Posted on: 6 days ago

Vacancies: 1 Vacancy

Job Summary

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

OVERVIEW

The TikTok Shop Media Specialistisa critical role within the TikTok Shop team atSharkNinjaand plays an essential part in driving profitable growth through social commerce. This role is fully dedicated to the strategy development and execution of TikTok Shop media with a strong focus on performance creator-led commerce and conversion.

Reporting into the TikTok Shop organization this role will work closely with TikTok Shop leadership to drive media performance including a strong focus on CAM efficiency and optimization. The Specialist will also partner with the TikTok Commercialization team to ensure media strategies support platform priorities scaling opportunities and revenue growth.

In addition this role will collaborate with internal Digital Media and Social teams to ensure TikTok Shop media efforts are integrated into a broader full-funnel media strategy whilemaintainingclear ownership of TikTok Shop media execution and performance.

You will collaborate cross-functionally with teams including Digital Media Social Digital Experience Brand Product Marketing Research & Analytics Finance the TikTok Affiliate Lead and the TikTok Commercialization team to ensure TikTok Shop activations are collaborative organized on schedule and impactful to the growth ofSharkNinjabrands.

This is an excellent opportunity for a hands-on TikTok Shop media specialist looking to deepen theirexpertisein a fast-paced results-oriented environment that values testing innovation and a blue-sky mentality.

RESPONSIBILITIES

Own day-to-day management execution and optimization of TikTok Shop media campaigns to meet ROAS revenue growth and CAM efficiency targets
Work closely with TikTok Shop leadership toidentifyopportunities to improve CAM efficiency scale performance and unlock incremental growth
Partner with the TikTok Commercialization team to align media strategy with platform initiatives scaling opportunities and revenue-driving programs
Develop and refine TikTok Shop media strategies that drive lower-funnel conversion while supporting broader full-funnel marketing objectives
Collaborate with Digital Media and Social teams to align TikTok Shop media with upper- and mid-funnel initiatives ensuring a cohesive consumer journey
Partner with the TikTok AffiliateLeadto align paid media amplification with creator and affiliate content strategies
Actively manage andoptimizecampaign structure bidding budgets and creative rotation within TikTok Ads Manager and TikTok Shop tools
Identifyand recommend innovative opportunities to challenge the norm and improve efficiency scale and profitability within TikTok Shop
Support TikTok Shop media strategy for new product launches including testing learning agendas optimization and scaling
Analyze performance data to uncover insights share learnings with leadership and translate findings into actionable optimizations
Manage timelines budgets billing and deliverables with key partnersand platform stakeholders

REQUIREMENTS

Bachelors degree
Positive professional enthusiastic and team-oriented attitude
1 year of hands-on experience managing TikTok media and/or TikTok Shop campaigns (required)
2-3 years of digital marketing or social media experience
Direct experience working in TikTok Ads Manager and TikTok Shop tools (required)
Strong understanding of performance marketing fundamentals including ROAS CPA CAM efficiency conversion rate and revenue optimization
Experience supporting or amplifying creator and affiliate content within TikTok Shop or paid social environments
Proactive resourceful and driven problem solver with the ability to analyze data and surface actionable insights
Highly organized with strong attention to detail; able to manage multiple campaigns in a fast-paced dynamic environment
Comfortable working cross-functionally and taking ownership within clearly defined swim lanes
Fluency with Microsoft Office Suite/Excelrequired; experience with BI reporting or analytics tools encouraged
TikTok Ads TikTok Shop or paid media certifications are a bonus

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market skills education experience and other qualifications of the successful candidate.

The Company offers the following benefits for this position subject to applicable eligibility requirements: medical insurance dental insurance vision insurance flexible spending accounts health savings accounts (HSA) with company contribution 401(k) retirement plan with matching employee stock purchase program life insurance AD&D short-term disability insurance long-term disability insurance generous paid time off company holidays parental leave identity theft protection pet insurance pre-paid legal insurance back-up child and eldercare days product discounts referral bonus program and more.

Pay Range

$83900 - $102500 USD

Our Culture

At SharkNinja we dont just raise the barwe push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible push boundaries and deliver results that others only dream of. If you thrive on breaking out of your swim lane youll be right at home.

What We Offer

We offer competitive health insurance retirement plans paid time off employee stock purchase options wellness programs SharkNinja product discounts and more.We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining whats possible. When you join youre not just part of a companyyoure part of an outrageously extraordinary community. Together we wont just launch productswell disrupt entire markets.

At SharkNinja Diversity Equity and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinjas innovation every day. We support ALL associates in bringing their authentic selves to work making an impact and having the opportunity for career acceleration. With help from our leadership associates and our community we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

SharkNinja Candidate Privacy Notice

For candidates based in all regions please refer to this Candidate Privacy Notice.
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For candidates based in Vietnam please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race religion color national origin sex gender gender expression sexual orientation age marital status veteran status disability or any other class protected by legislation and local law. SharkNinja will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process please contact SharkNinja People & Culture at

Required Experience:

About UsSharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disr...