Product Marketing Manager

$70000 - $80000 Bonus

Vertafore is a leading technology company whose innovative software solutions are advancing the insurance industry. Our suite of products provides solutions to our customers that help them better manage their business boost their productivity and efficiencies and lower costs while strengthening relationships.

Our mission is to move InsurTech forward by putting people at the heart of the industry. We are leading the way with product innovation technology partnerships and focusing on customer success.

Our fast-paced and collaborative environment inspires us to create think and challenge each other in ways that make our solutions and our teams better.

We are headquartered in Denver Colorado with offices across the U.S. Canada and India.

JOB DESCRIPTION

Ready to join an amazing team of marketing and communication professionals We are looking for an experienced Product Marketing Manager to create powerful buyer personas and messaging for our suite of products.

Our ideal candidate is a creative professional with a strong background in B-to-B product marketing. You must be able to learn new markets quickly and develop engaging messaging for various buyers to drive awareness engagement and addition you must be able to work across internal departments to facilitate go-to-market activities including rolling out new products to the market and product updates to existing customers. This role is primarily aligned with the carrier side of the business supporting carrier-focused products and initiatives. However the individual will also need to demonstrate the ability to understand and effectively market to both carrier and agency audiences. For this position its also essential to be familiar with new technologies and marketing trends.

Core Requirements and Responsibilities:

Essential job functions included but are not limited to the following:

Ability to learn quickly in a fast-paced environment and multi-task effectively

Be the expert on our buyers: create and update buyer personas and be the voice of the buyer internally and externally

Collaborate with the go-to-market team to define and execute go-to-market strategies that launch and commercialize our products in a differentiated light

Be able to demonstrate our top differentiators and articulate the strengths weaknesses opportunities and threats for various products

Lead competitive intelligence efforts including the collection and analysis of competitor offerings positioning pricing messaging and go-to-market strategies as well as develop and maintain competitive assets (e.g. battlecards)

Translate competitive and market insights into clear actionable recommendations for Product Marketing Sales and Enablement stakeholders.

Support and guide internal marketing partners in developing producing and delivering high quality materials in for thought leadership and demand campaigns

Partner with Product Management to guide the evolution of our product roadmaps

Lead Product Marketing foundational initiatives and mentor junior product marketing staff

Collaborate cross-functionally on the creation of trainings product pitch decks and market intelligence for the sales teams

Qualifications:

5 years experience in enterprise product marketing product management or related fields preferred

BA/BS degree in marketing communication or other relevant field preferred

Strong interpersonal skills to engage with technical and sales communities

Experience in insurance or financial services preferred

Project management skills and attention to detail

Proficiency in MS Office

Excellent verbal communication presentation skills and writing proficiency

High performer who consistently meets/exceeds personal MBOs but thrives in a team environment

Additional Requirements and Details:

Travel required up to 10% of the time.

Located and working from an office location (preferred)

Occasional lifting and/or moving up to 10 pounds.

Frequent repetitive hand and arm movements required to operate a computer.

Specific vision abilities required by this job include close vision (working on a computer etc.).

Frequent sitting and/or standing.

Is this role not an exact fit for you Keep an eye on our Careers Page for other positions!

Vertafore is a drug free workplace and conducts preemployment drug and background screenings.

The selected candidate must be legally authorized to work in the United States.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities duties skill or working addition this document does not create an employment contract implied or otherwise other than an at will relationship.

Vertafore strongly supports equal employment opportunity for all applicants regardless of race color religion sex gender identity pregnancy national origin ancestry citizenship age marital status physical disability mental disability medical condition sexual orientation genetic information or any other characteristic protected by state or federal law.

We do not accept resumes from agencies headhunters or other suppliers who have not signed a formal agreement with us.