Influencer Manager, Freelance

INNOCEAN USA a full-service advertising agency is looking for a skilled Influencer Manager to join our Genesis team on a freelance basis through the end of 2026!

This role is built for a connector dealmaker and relationship driven talent leader who knows how to turn partnerships into impact. From day one youll own talent strategy deals and creator relationshipscollaborating across the agency to develop bold culturally relevant campaigns that move client brands forward. This role is for someone equally passionate about people storytelling and execution.

ESSENTIAL DUTIES/RESPONSIBILITIES
Influencer Strategy & Planning
Develop and execute influencer marketing strategies aligned with Genesis brand pillars launches and cultural moments
Identify and vet creators across tiers (macro micro emerging) with an emphasis on cultural relevance diversity and brand alignment
Build and maintain a robust influencer ecosystem spanning lifestyle luxury automotive tech and design

Campaign Management
Own end-to-end execution of influencer campaignsfrom briefing and contracting to content delivery and reporting
Lead always-on and tentpole campaigns (vehicle launches partnerships experiential moments)
Collaborate with creative social and media teams to ensure integrated campaign delivery

Content & Creative Oversight
Partner with creators to develop authentic high-performing content that balances brand storytelling with platform-native execution
Provide clear creative direction while allowing for creator-led storytelling
Ensure all content aligns with Genesis brand standards and luxury positioning

Performance & Analytics
Track analyze and optimize influencer performance using key KPIs (engagement reach CPM conversions brand lift)
Translate data into actionable insights and recommendations for future campaigns
Partner with paid media teams on boosting whitelisting and spark strategies to maximize content performance

Partnerships & Relationship Management
Build strong relationships with creators talent managers and influencer agencies
Negotiate contracts deliverables and usage rights
Stay ahead of industry trends platform updates and emerging creator opportunities

REQUIREMENTS
35 years of experience in influencer marketing social media or creator partnerships (brand or agency)
Proven track record managing successful influencer campaigns end-to-end
Strong understanding of social platforms (Instagram TikTok YouTube) and creator economy trends
Experience working with paid media amplification (boosting whitelisting dark posting)
Excellent project management and communication skills
Ability to balance creative storytelling with performance-driven outcomes
Experience in automotive luxury or lifestyle brands is a strong plus

Key Competencies
Cultural fluency and trend awareness
Strategic thinking with a test-and-learn mindset
Strong creative judgment and storytelling instincts
Analytical rigor and comfort with performance metrics
Relationship-building and negotiation skills

BENEFITS
Access to our health benefits
6 paid sick days annually
401k match
On-site Barista
Beautiful campus across from the Pacific Ocean

Salary range: $110000 to $117000
Pay is dependent upon several factors including but not limited to: years of experience client training and transferable skills.

Who are we We are explorers. We look out to the edge of the world and ask where havent we been before Together we hunt for an intersection of art and science creativity bolstered by data. Storytelling layered in strategy. Innovation rich in intelligence. Our adventures are many our quests undaunted. Our possibility is as vast as the ocean. Always remembering the deeper we dive the greater we become. And the further we go the more we find.