TrademarkBrand Protection Specialist

Were in an unbelievably exciting area of tech and are fundamentally reshaping the data storage industry. Here you lead with innovative thinking grow along with us and join the smartest team in the industry.

This type of workwork that changes the worldis what the tech industry was founded on. So if youre ready to seize the endless opportunities and leave your mark come join us.

The Role

Everpure (formerly Pure Storage) is looking for a proactive /Trademark Brand Protection Specialist to take ownership of trademark portfolio management and act as a partner with our Marketing and Sales team across a range of brand protection efforts. You will play a critical role in expanding our legal teams daily presence with the companys cross functional teams.

The Everpure Legal Department is a cooperative high-functioning environment staffed by subject matter experts from a wide range of backgrounds. Successful candidates must have experience working within Legal Departments and cross functionally to achieve successful outcomes. Successful candidates will additionally have experience working directly with in-house Marketing and Sales teams either through prior in-house experience or through unsupervised correspondence with clients in law firm roles.

WHAT YOU WILL DO

Trademark Docket Management

• Trademark prosecution support and maintain internal trademark docket: You will go beyond basic data entry and deadline tracking to create a system that records historic mark clearances tracks prior company uses and logs rich product information.
• Collect use-based evidence: Track company activities to gather the legal specimens of use needed to support our upcoming trademark applications and renewals.
• Manage outside counsel: Support the team in overseeing outside counsel spend and evaluating performance metrics.

Enforcement & Monitoring

• Run weekly enforcement tasks: Review trademark watch notices and track our internal decisions pursuing actions like letters of protest oppositions or cancellations.
• Monitor the market: Monitor marketplace activities to protect Everpure IP rights.
• Track industry trends: Serve as an internal resource for knowledge on marketplace and industry shifts and trends.

Marketing & Sales Partnership

• Review marketing collateral: Serve as a reliable first point of contact for brand protection queries and marketing collateral reviews.
• Draft promotion rules: Provide legal support for routine company contests and promotional giveaways.
• Build trust: Develop strong relationships with the Marketing and Sales teams to serve as a reliable touchpoint for matter escalation.

WHAT YOU WILL BRING

• 6 to 9 years of experience as a trademark and brand protection paralegal.
• Experience preparing USPTO Trademark filings including initial filings responses to office actions letters of protest and oppositions at the Trademark Trial and Appeal Board (TTAB) is required.
• Experience with managing trademark docketing for large companies. Prior understanding the role of trademark and brand protection in the B2B / B2E and services marketplace is highly preferred.
• Familiarity with Madrid Protocol and national trademark filing strategies
• Familiarity with trademark search strategies and elementary risk assessments
• Familiarity with marketing collateral review consistent with FTC Endorsement Guides and technology industry substantial standards
• Experience working in Google Workspace Slack Compumark Watch Saegis IPFolio Asana project management and Figma are a plus.
• Must be comfortable working in high-pace high-ownership environments where legal guidance is limited.
• Successful candidates must have an interest in developing a strong base of knowledge in Everpure products and services.
• Manage outside counsel: Support the team in overseeing outside counsel spend and evaluating performance metrics.

Enforcement & Monitoring

• Run weekly enforcement tasks: Review trademark watch notices and track our internal decisions pursuing actions like letters of protest oppositions or cancellations.
• Monitor the market: Monitor marketplace activities to protect Everpure IP rights.
• Track industry trends: Serve as an internal resource for knowledge on marketplace and industry shifts and trends.

Marketing & Sales Partnership

• Review marketing collateral: Serve as a reliable first point of contact for brand protection queries and marketing collateral reviews.
• Draft promotion rules: Provide legal support for routine company contests and promotional giveaways.
• Build trust: Develop strong relationships with the Marketing and Sales teams to serve as a reliable touchpoint for matter escalation.

#LI-ONSITE #LI-JL9

WHAT YOU CAN EXPECT FROM US:

• Innovation: We celebrate those who think critically like a challenge and aspire to be trailblazers.
• Growth: We give you the space and support to grow along with us and to contribute to something meaningful. We have been named Fortunes Best Workplaces in Technology Fortunes Best Workplaces in the Bay Area and certified as a Great Place to Work!
• Team: We build each other up and set aside ego for the greater good.

And because we understand the value of bringing your full and best self to work we offer a variety of perks to manage a healthy balance including flexible time off wellness resources and company-sponsored team events. Check out for more information.

ACCOMMODATIONS AND ACCESSIBILITY:

Candidates with disabilities may request accommodations for all aspects of our hiring process. For more on this contact us at if youre invited to an interview.

OUR COMMITMENT TO A STRONG AND INCLUSIVE TEAM:

Were forging a future where everyone finds their rightful place and where every voice matters. Where uniqueness isnt just accepted but embraced. Thats why we are committed to fostering the growth and development of every person cultivating a sense of community through our Employee Resource Groups and advocating for inclusive leadership.

Everpure is proud to be an equal opportunity employer. We do not discriminate based upon race religion color national origin sex (including pregnancy childbirth or related medical conditions) sexual orientation gender gender identity gender expression transgender status sexual stereotypes age status as a protected veteran status as an individual with a disability or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire.

Join us and bring your best.

Bring your bold.

Pure and simple.