Marketing Manager, B2B

About the role

Counsel Health is seeking a high-caliber analytically minded Marketing Manager B2B to help build and scale our enterprise growth engine. This role sits at the intersection of product marketing content strategy and performance marketing and is designed for someone who thrives at translating complex healthcare technology into compelling narratives that drive measurable growth.

You will partner closely with Sales Clinical AI and Product teams to develop messaging produce high-impact content and design campaigns that shape how Counsel communicates its value to enterprise buyers.

You will own

• Growth messaging and experimentation: Develop and continuously test messaging across campaigns using performance data to refine how Counsel communicates its value.

• Content that powers distribution: Produce high-impact assets including white papers and case studies that fuel demand generation outbound sales efforts and brand awareness.

• Enterprise channel optimization: Own experimentation and optimization across key B2B growth channels including LinkedIn Ads outbound sales messaging and media partner campaigns.

What youll do

• Growth campaign execution: Design and execute campaigns targeting enterprise buyers. You will run structured A/B tests across messaging creative and audience segments to continuously improve performance.

• Sales enablement content: Create assets that support enterprise sales conversations and outbound email campaigns.

• Thought leadership content: Partner with the commercial team to develop high-quality thought leadership assets that position Counsel as a leader in AI-enabled primary care.

• Channel optimization: Own day-to-day experimentation across LinkedIn Ads and other enterprise marketing channels refining audience targeting messaging and creative to drive engagement and pipeline growth.

• Data-driven storytelling: Use product data industry insights and performance analytics to craft narratives that resonate with enterprise buyers and differentiate Counsel in a rapidly evolving market.

What youll bring

• Experience: 5-7 years of experience in B2B marketing across product marketing growth marketing content marketing or demand generation ideally within healthcare digital health or enterprise SaaS.

• Content craftsmanship: You have experience producing high-quality marketing and sales content and executive-level collateral.

• Narrative builder: You can take complex technical concepts and translate them into clear compelling messaging that resonates with enterprise buyers.

• Analytical mindset: You are comfortable using data to guide experimentation and decision-making. You understand how to evaluate performance across campaigns messaging tests and growth channels.

• Channel fluency: You have hands-on experience running or optimizing B2B marketing channels such as LinkedIn Ads outbound sales campaigns or demand generation programs.

• Startup mentality: You thrive in fast-moving environments and are comfortable building processes systems and assets from scratch.

Bonus points for

• AI product exposure: Experience marketing AI-powered or technically complex products with the ability to translate technical capabilities into clear messaging.

• Content Marketing Experience: Experience owning the end-to-end production of long-form marketing assets such as white papers research reports or case studies.

• Performance marketing exposure: Hands-on experience optimizing paid social or other performance channels within a B2B context.

Location for this role: NYC - hybrid Boston - hybrid East Coast - remote

Leveling: Flexible for Senior level as well.

What we offer

• Impact: Be at the forefront and contribute to groundbreaking AI-driven healthcare experiences directly interface with execs at the worlds leading tech & healthcare orgs

• Growth: Significant opportunities for broad ownership and professional development within our rapidly scaling startup

• Compensation: Competitive salary equity

• Benefits: Comprehensive healthcare vision dental 401K Unlimited PTO Parental Leave

Our Values

• Patients come first.
  We are clinicians 1st technologists 2nd. We act with patient trust/safety at the center of every decision.

• Innovate with optimism.
  We are optimistic as we build the future of care delivery from first principles. Challenge the status quo when needed no sacred cows.

• Right answer wins.
  Debate openly and pick the strongest path. We optimize for the company not functions. We win and lose as a team.

• Simplicity over complexity.
  We choose clear elegant solutions and avoid adding complexity that does not serve patients or the team.

• Do fewer things well.
  We focus and hold ourselves to the highest bar and pursue excellence in those areas.

About Counsel

Counsels mission is to multiply the worlds healthcare capacity. We believe in a future in which every person has a personalized AI-enabled doctor always in their pocket. To accomplish this were building the first fully-vertical AI-native medical group from the ground up. Weve redesigned the entire clinical stack with custom AI tools that make our in-house physicians 10x faster and smarter. learn more on our blog

Since our founding in 2023 we have formed partnerships with leading healthcare organizations and are on track to serve hundreds of thousands of patients on our platform within the next year. We have raised over $35M from a16z Google Ventures Pear VC and other top-tier VC firms.

Our team combines deep expertise in medicine (Harvard Mt. Sinai Mass General UCSF) and technology (Google DeepMind NVIDIA MIT Stripe) and were looking for exceptional people to join us as we scale.

Join us as we build the future of AI in healthcare!

Recruitment Fraud Notice
Counsel Health only communicates with candidates using official @ email addresses. We will never ask for payment or financial information during the interview process. If you receive suspicious outreach claiming to be from Counsel Health please contact us at .

#LI-PINJOB

Required Experience:

Manager