Associate Manager, Growth Marketing, WSJ

Job Description:

About the Role

We are seeking a data-driven creative and results-oriented Associate Manager Growth Marketing WSJ to lead campaigns that drive subscriber growth across digital channels. This role will oversee full-funnel acquisition strategies from awareness to conversion ensuring efficiency scalability and measurable ROI. The ideal candidate has a strong grasp of digital marketing analytics and lifecycle optimization and thrives in a fast-paced test-and-learn environment. You will report to the Senior Manager Growth Marketing WSJ.

You will work on-site in our midtown Manhattan office 3 days each week. (Tuesday through Thursday).

You Will:

• Execute acquisition strategies to grow the subscriber base owned channels (e.g. Paywall Shop Pages site placements email).
• Collaborate with analytics and finance to forecast subscriber growth and track key metrics such as conversion rate and LTV.
• Prepare performance reports and share actionable insights with senior leadership to guide forecasting and strategic decisions.
• Manage relationships with internal stakeholders (eg. Subscription Strategy Marketing Ops Product Audience) including pricing strategy campaign setup and ongoing optimization.
• Conduct A/B and multivariate testing across landing pages and audience segments.

You Have:

• 5 years of experience in performance or acquisition marketing ideally within a subscription or DTC business model.
• Bachelors degree in Marketing Business Communications or a related field or equivalent experience preferred.
• Experience with web analytics and data visualization tools (GA4 Adobe Looker Tableau etc.).
• Proven ability to analyze data identify insights and make strategic decisions.
• Strong project management and cross-functional collaboration skills.
• Excellent written and verbal communication abilities.
• Experience with subscription or membership-based products is highly desirable.

Our Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Medical Dental and Vision Insurance Plans
• Education Benefits
• Paid Maternity and Paternity Leave
• Family Care Benefits
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Learn more about all our US benefits

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race color religion sex age national origin protected veteran status disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

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Were committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidates experience skills location and other relevant factors.

For bonus-eligible roles targets are determined based on multiple considerations including market benchmarks and individual contributions.

For benefits-eligible roles we offer a comprehensive and competitive benefits package covering health retirement wellbeing and more along with optional benefits to meet the diverse needs of our employees.