The Senior Demand Generation Manager owns the strategy and execution of scalable high-performing demand generation programs that drive consistent pipeline growth. This role focuses on generating high-quality top-of-funnel demand improving conversion across the funnel and ensuring marketing efforts translate into measurable pipeline and revenue outcomes.

You will take a data-first approach to optimizing performance continuously refining targeting messaging channel mix and lead scoring to improve both lead quality and funnel efficiency. With a strong test-and-learn mindset youll rapidly launch measure and iterate on digital-first multi-channel campaigns across paid owned and lifecycle channels.

As a senior individual contributor youll leverage AI and automation to enhance campaign development audience targeting personalization and performance analysisunlocking faster execution greater scale and smarter decision-making.

Youll partner closely with Sales RevOps Content and Product Marketing to align on pipeline goals lead quality and go-to-market execution playing a critical role in shaping how demand is generated measured and optimized across the business.

What youll do

Demand Generation Strategy & Execution

• Own demand generation strategy aligned to company growth and pipeline goals

• Plan and execute integrated multi-channel campaigns (paid media email web content syndication etc.)

• Translate growth targets into scalable measurable programs

Pipeline & Performance Ownership

• Drive pipeline metrics including MLs MQLs AQLs conversion rates and revenue contribution

• Define KPIs and continuously optimize campaigns based on performance data

• Partner with Sales to improve lead quality routing and conversion

Lifecycle Marketing & Nurture

• Own lifecycle strategy including lead nurturing segmentation and engagement programs

• Optimize messaging timing and channel mix to increase conversion across the funnel

• Align lifecycle efforts with campaign and sales motions

Content & Campaign Integration

• Partner with Content and Product Marketing to develop high-performing campaign assets

• Translate campaign strategy into content requirements and messaging frameworks

• Use performance insights to inform ongoing content optimization

AI-Driven Marketing & Innovation

• Design and scale AI-powered marketing workflowsincluding custom agentsto improve campaign execution optimization and performance. Apply AI across paid acquisition (including search) personalization and content generation to enhance targeting bidding segmentation and creative output.

• Lead the development of advanced AI-informed growth strategies (including GEO and audience expansion) while continuously testing and operationalizing emerging tools to increase speed efficiency and impact. Identify and implement opportunities to automate marketing processes across campaign development experimentation and reporting.

• Act as a builder and internal leader in AI adoptionembedding AI into day-to-day marketing operations elevating team capabilities and translating new technologies into scalable systems that drive measurable pipeline growth.

Analytics & Optimization

• Analyze funnel performance and identify opportunities to improve conversion and efficiency

• Build reporting frameworks and dashboards to track campaign and pipeline performance

• Continuously test and iterate on channels messaging and offers

Cross-Functional Collaboration

• Partner with Sales RevOps Product Marketing and Content to align on strategy and execution

• Influence stakeholders and drive alignment across teams without direct authority

Who you are

• 58 years in demand generation growth marketing or digital marketing

• Proven track record of driving pipeline and revenue through digital campaigns

• Strong experience with lifecycle marketing and funnel optimization

• Deep understanding of demand generation channels (paid media email web automation)

• Data-driven mindset with strong analytical and performance optimization skills

• Experience working closely with Sales and RevOps to drive funnel efficiency

• Strong cross-functional collaboration and communication skills

• Familiarity with AI tools for marketing (content segmentation analytics automation)

• Experience testing and implementing new technologies or growth tactics

• Highly organized self-directed and comfortable owning multiple programs

• Bachelors degree or equivalent experience

Location: This role is primarily remote (US-based) with occasional travel for team collaboration training or company events.

This role may be based remotely out of the following states: Arizona California Colorado Connecticut Florida Georgia Illinois Indiana Kansas Maryland Massachusetts Michigan Nebraska New Hampshire New Jersey New York North Carolina Pennsylvania Rhode Island South Carolina Tennessee Texas Virginia Wisconsin.

About us

At Foley were reimagining how safety-sensitive industries hire stay compliant and manage risk. Weve evolved into a modern SaaS company with an all-in-one AI-ready platform that helps transportation construction distribution and utility businesses operate faster smarter and safer.

As we continue to grow were looking for curious strategic thinkers who thrive in complexity are motivated by making an impact and want to join a team thats passionate about building great products and supporting customers. Our core values Teammateship Grit and Innovation guide everything we do. Whether were collaborating internally or helping customers we approach every challenge with optimism humor and a shared commitment to success.

Benefits
Foley offers a comprehensive benefits package that includes medical dental and vision coverage a 401(k) with company match paid time off and holidays wellness programs and an employee assistance program.

Equal Employment Opportunity
Foley is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity or expression national origin age disability protected veteran status or any other legally protected characteristic.

Reasonable Accommodations
If you require a reasonable accommodation during the application or interview process please contact us at

Employment Status
Employment with Foley is on an at-will basis. Nothing in this job posting or in future communications should be construed as a contract of employment.

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Privacy Policy: Please see our Applicant Privacy Policy for more information on how Foley processes your personal information during the recruitment process and if applicable based on your location how you can exercise any privacy rights.

Required Experience:

Manager