Marketing Data Analyst Platform & Enablement

Job Summary:

Reporting to our Senior Director Marketing Data Management you will own and evolve our marketing data platform ensuring customer data is connected usable and drives personalized marketing across channels. This role sits at the intersection of marketing data and technology helping turn customer data into targeted campaigns measurable results and better customer experiences.

This is a hybrid position based in our Woodland Hills CA office. You willbe requiredto adhere to our hybrid work policy working from our office every Monday Wednesday and Thursday.

Job Responsibilities:

Own and deliver marketing data solutions

• Execute against the marketing data roadmap aligned to broader data and AI initiatives

• Translate business needs into clear data solutions (audiences identity resolution consent reporting)
• Partner with Marketing Analytics and Technology teams to delivery key milestones

Enable audience targeting and campaign execution

• Build and maintain data views in Databricks for audience creation segmentation and reporting
• Ensure data is accurate accessible and ready for use in Adobe Experience Platform (AEP)
• Support campaign teams with audience definitions segmentation logic and personalization rules

Manage marketing technology platforms

Act as the day-to-day owner of:

• Adobe Experience Platform (AEP)
• Adobe Journey Optimizer (AJO)
• Databricks
• Troubleshoot issues and guide teams on best practices
• Create playbooks and examples to improve adoption and usage

Support measurement and performance insights

• Partner with analytics teams to define KPIs and attribution models
• Ensure campaign and journey data supports reporting testing and optimization
• Enable clear visibility into marketing performance

Ensure data quality governance and compliance

• Maintain data quality timeliness and reliability across systems
• Establish and enforce data standards (taxonomy definitions consent)
• Ensure compliance with privacy regulations and internal policies

Drive cross-functional execution

• Support delivery of key marketing data initiatives and programs
• Track progress manage dependencies and resolve blockers
• Coordinate across Marketing IT and external partners

Job Requirements:

• 5 years of experience in marketing operations marketing technology or data-focused roles.

• Hands onexperience working withMarTechand data platforms (Adobe Experience Platform Adobe Journey Optimizer Data Bricks CRM and/or CDPs).

• Strong ability to translate business and campaign needstoclear data and technical requirements.

• Proven experience partnering with analytics engineering and marketing execution teams.

• Working knowledge of identity resolution segmentation consent management and marketing measurement frameworks.

• Organizeddetailoriented and comfortable managing multiple initiatives in afast-pacedenvironment.

What We Offer You:

• Highly competitive compensation plan.

• Salaryrange$140000 - $160000annuallydeterminedby a myriad of factors including but not limited to years of experience depth of experience and other relevant business considerations.

• Employees are eligible for annual discretionary bonus.

• 401(k) plan with company match.

• Employee Share Purchase Plan (ESPP)Viking full-time regular employees working in the United States canpurchaseViking shares through payroll deductions.

• Full benefits including medical dental visionlifeand disability insurance at a highly subsidized rate (some plans are fully paid by Viking).

• Accrue 15 paid vacation days sick time accrual by state and 6 paid holidays per year.

• Opportunity to take a free and/or discounted cruise.

• Highly subsidized gym membership.

• Discounts on theatres theme parks movie tickets travel discounts through IATA membership and too many more discounts to name.

Viking is a certified Great Place to Work company. This certification is a result of our commitment to excellenceintegrityand our teams outstanding contributions.

About Viking

Viking (NYSE: VIK) is a global leader in experiential travel with a fleet of more than 100 ships exploring 21 rivers fiveoceansand all seven continents. Designed for curious travelers with interests in science history culture and cuisineChairmanand CEO Torstein Hagen oftensaysViking offers experiences ForTheThinking Person. Viking has more than 450 awards to its name including being rated #1 for Rivers and #1 for Oceans five years in a row byCondé Nast Travelerinthe 2025 Readers Choice Awards. Viking is alsorateda Worlds Best byTravel Leisureno other travel company has simultaneously received such honorsbyboth publications.