Associate, Marketing Data Operations

Reporting to our Senior Director Marketing Data Management you will help leadtransformative initiatives across our marketing data ecosystem. This role will drive the implementation of our Marketing Data Lake Foundation spearhead identity resolution strategies and operationalize AI and agentic will be enabling data into data lakepowering personalized customer journeysin Adobe and enabling data for reporting needs and supportingbusiness-as-usual and future-state marketingat Viking.

This is a hybrid position based in our Woodland Hills CA office. You willbe requiredto adhere to our hybrid work policy working from our office Monday and Thursday plus oneadditionalweekday on a weekly basis.

Job Responsibilities:

Marketing Data Execution & Delivery

• Execute the marketing data roadmap in alignment with broader modernization and AI-readiness initiatives.

• Translate defined business requirements into actionable data solutions across audience management identity resolution consent and reporting.

• Collaborate closely with Marketing Analytics and Technology partners to deliver prioritized milestones on time.

Business Enablement & Data Readiness

• Ability to create data views in Data Bricks for Audience creation segmentation & reporting.

• Ensure marketing data is availableaccurate and usable forcrosschannelcampaigns journeysandreportingin AEP and monitor data pipelines.

• Partner with channel and campaign teams to support/enableaudience definitions segmentation logic eligibility rules and personalization attributes.

• Document and enforce data quality timeliness and governance requirements; track and escalate SLA issues with IT and vendors as needed.

MarTech& Platform Management

• ActasdaytodayBusinessOwner andPowerUserfor platforms including Adobe Experience Platform Adobe Journey OptimizerandData Bricks.

• Build andmaintainhands-onexpertisein AEP AJO and Databricks to guide teams through implementation troubleshooting and optimization.

• Supportadoptionof audience creation and journey orchestration capabilities by developing playbooks examples andbestpracticeguidance for marketers.

Measurement & Insights Enablement

• Partnerswith Advanced Analytics and reporting teams todefine& enableKPIs attribution logic and measurement frameworks are implemented correctly.

• Enableclosedloopmeasurement by ensuring campaign and journey data flows support testing optimization and performance insights.

Governance & Compliance

• Implement andmaintainmarketing data governance standards including taxonomy definitions and consent enforcement.

• Ensure marketing data usage aligns with privacy regulations and internal policies; flag and resolve data compliance concerns withappropriate teams.

Program & Initiative Support

• Support execution of the Marketing Data Foundation program by owning assigned workstreams deliverables and status reporting.

• Coordinate across Marketing IT and external partners to resolve dependencies risks and blockers.

Job Requirements:

• 5 years of experience in marketing operations marketing technology or data-focused roles.

• Hands onexperience working withMarTechand data platforms (Adobe Experience Platform Adobe Journey Optimizer Data Bricks CRM and/or CDPs).

• Strong ability to translate business and campaign needstoclear data and technical requirements.

• Proven experience partnering with analytics engineering and marketing execution teams.

• Working knowledge of identity resolution segmentation consent management and marketing measurement frameworks.

• Organizeddetailoriented and comfortable managing multiple initiatives in afast-pacedenvironment.

What We Offer You:

• Highly competitive compensation plan.

• Salaryrange$140000 - $160000annuallydeterminedby a myriad of factors including but not limited to years of experience depth of experience and other relevant business considerations.

• Employees are eligible for annual discretionary bonus.

• 401(k) plan with company match.

• Employee Share Purchase Plan (ESPP)Viking full-time regular employees working in the United States canpurchaseViking shares through payroll deductions.

• Full benefits including medical dental visionlifeand disability insurance at a highly subsidized rate (some plans are fully paid by Viking).

• Accrue 15 paid vacation days sick time accrual by state and 6 paid holidays per year.

• Opportunity to take a free and/or discounted cruise.

• Highly subsidized gym membership.

• Discounts on theatres theme parks movie tickets travel discounts through IATA membership and too many more discounts to name.

Viking is a certified Great Place to Work company. This certification is a result of our commitment to excellenceintegrityand our teams outstanding contributions.

About Viking

Viking (NYSE: VIK) is a global leader in experiential travel with a fleet of more than 100 ships exploring 21 rivers fiveoceansand all seven continents. Designed for curious travelers with interests in science history culture and cuisineChairmanand CEO Torstein Hagen oftensaysViking offers experiences ForTheThinking Person. Viking has more than 450 awards to its name including being rated #1 for Rivers and #1 for Oceans five years in a row byCondé Nast Travelerinthe 2025 Readers Choice Awards. Viking is alsorateda Worlds Best byTravel Leisureno other travel company has simultaneously received such honorsbyboth publications.

#LI-AH1