Senior Director, Personalization

Position Summary...

Sams Club is building enterprise personalization as a core growth engine not as a marketing tactic but as a scalable data-driven decisioning capability that powers how we engage serve and grow our members across every touchpoint.

As Senior Director Personalization you will own the end-to-end personalization value chain from defining the enterprise vision and unified roadmap to translating deep member understanding into Next Best Action (NBA) logic to institutionalizing a closed-loop measurement system that continuously improves member and business outcomes.

Reporting to the Group Director Data Science- Experience Insights and Transformation you will operate as the enterprise quarterback for personalization across Marketing In-Club eCommerce Membership and Operations. This role requires executive presence deep personalization expertise strong data fluency and the ability to influence at the C-suite level.

This is not a campaign role. This is an enterprise capability-building role benchmarking against top industry leaders and unlocking next-generation agentic personalization capabilities delivered at scale.

What youll do...

1. Set the Enterprise Personalization Vision & Unified Roadmap

• Define why personalization matters for Sams Club and where it creates the greatest member and enterprise value.
• Build and align a unified cross-channel roadmap spanning in-club digital marketing and membership.
• Prioritize journeys and use cases that drive measurable outcomes (growth retention Plus penetration omnichannel engagement lifetime value).
• Align stakeholders on sequencing tradeoffs and investment priorities then ensure disciplined execution.

2. Translate Member Insights into Scalable Decisioning

• Define the enterprise member understanding foundation signals features behaviors and predictive inputs required to power personalization.
• Partner closely with Business Insights Data Science AI and Membership teams to elevate how data is structured synthesized and activated.
• Translate behavioral hypotheses into an insights agenda that fuels NBA use cases.
• Own the definition and evolution of Next Best Action logic (rules ML prioritization frameworks).
• Establish enterprise guardrails (eligibility offer economics fairness fatigue value exchange) that protect long-term member trust.

3. Institutionalize Causal Measurement & Learning

• Design and implement the enterprise personalization measurement framework.
• Set standards for experimentation (A/B testing holdouts causal inference) that balance speed with rigor.
• Ensure all personalization initiatives are measurable repeatable and scalable beyond a single journey or channel.
• Build closed-loop feedback systems that continuously refine decisioning logic based on performance data.
• Translate complex insights into clear executive-ready narratives for C-suite leadership.

4. Unlock Next-Generation & Agentic Capabilities

• Evaluate third-party and Walmart enterprise capabilities to determine best-fit solutions for scaling personalization.
• Identify and unlock next-generation personalization capabilities that enable real-time adaptive and increasingly agentic member experiences.
• Benchmark against industry leaders to ensure Sams Club is building world-class personalization infrastructure.
• Ensure solutions are enterprise-ready and scalable across millions of members.

5. Lead Through Influence & Enterprise Collaboration

• Serve as the enterprise thought leader and strategic advisor on personalization.
• Deliver executive-level presentations and influence investment decisions at the C-suite level.
• Drive cross-functional execution across Marketing Merchandising Operations Membership eCommerce Data & Analytics and Technology.
• Champion collaboration and operating rhythms to mobilize partners and drive outcomes.
• Develop and mentor your team while elevating personalization literacy across the enterprise.

What Youll BringEnterprise Personalization & Decisioning Expertise

• Proven track record of building and scaling an enterprise personalization or decisioning capability not just campaigns but infrastructure.
• Deep experience defining NBA frameworks prioritization logic and optimization models (rules-based and ML-enabled).
• Ability to design guardrails that balance growth economics and responsible personalization.

Data & Insights Fluency

• Strong background in analytics experimentation and causal inference.
• Demonstrated ability to translate complex data into actionable strategic direction.
• Experience partnering with Data Science and AI teams to operationalize predictive models at scale.
• Ability to architect scalable insight frameworks that power enterprise decisioning.

Executive Influence & Communication

• Executive presence with experience delivering to C-suite stakeholders.
• Exceptional storytelling skills able to translate technical concepts into strategic business narratives.
• Experience aligning cross-functional enterprise stakeholders around a unified roadmap.

Scaling & Operating at Enterprise Level

• Experience delivering personalization at scale across multiple channels and large member/customer bases.
• Ability to evaluate third-party technology ecosystems and enterprise capabilities.
• Proven ability to operate effectively by mobilizing cross-functional partners.

Leadership & Culture

• Experience building and developing high-performing teams.
• Commitment to integrity leadership and enterprise collaboration.
• Ability to drive change management in complex organizations.

At Sams Club we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind body and wallet!
-Health benefits include medical vision and dental coverage

-Financial benefits include 401(k) stock purchase and company-paid life insurance

-Paid time off benefits include PTO parental leave family care leave bereavement jury duty and voting. You will also receive PTO and/or PPTO that can be used for vacation sick leave holidays or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws where applicable.

For information about PTO see - Other benefits include short-term and long-term disability company discounts Military Leave Pay adoption and surrogacy expense reimbursement and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sams Club facilities. Programs range from high school completion to bachelors degrees including English Language Learning and short-form certificates. Tuition books and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility see .
The annual salary range for this position is $130000.00 - $260000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed there are no minimum qualifications.

Bachelors Degree in Marketing Business Administration Finance or related field and 4 years experience in retail consumer packaged goods customer relationship management or related field or 8 years experience in retail consumer packaged goods customer relationship management or related field.
4 years supervisory experience

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed there are no preferred qualifications.

Experience in customer relationship management personalization marketing or related field. Masters Degree in Business Administration or related field Supervisory experience

Primary Location...

2101 Se Simple Savings Dr Bentonville AR 72712-4304 United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.