Manager, Social Media Marketing and Growth

Job Summary:

The Manager Social Media Marketing and Growth will help bring the Institutes discoveries people and real-world impact to life across social platforms in ways that are clear credible and compelling.

Working within Brand Marketing & Communications the Manager will lead social media as a storytelling and engagement channel not just a broadcast tool. The Manager will connect RPIs research education innovation and leadership to external audiences through content that builds trust sharpens RPIs identity and supports long-term goals around enrollment advancement and research.

Additionally the Manager will work closely with students faculty and teams across campus to shape strategy set standards and tell RPIs story to the world through social media.

Who we are:

Founded in 1824 Rensselaer Polytechnic Institute (RPI) is the first technological research university in the United States. We bring creativity science and technology together to address societys greatest cultivate exceptional problem-solvers by immersing them in a culture of rigorous inquiry disciplined practice and hands-on application. Our strategic plan RPI Forward charts a pioneering course for the next era of RPI.Explore the RPI Forward plan.

Nestled on a beautiful 275-acre campus in upstate NY RPI is home tofive schools 32 research centers three makerspaces an observatory one of the worlds fastest supercomputers and the IBM Quantum System One - the first university-based quantum computer in the world.

With top notch employee health and retirement benefits Rensselaer offers its full-time employees a generous paid time off program tuition remission and opportunities for career growth.

Minimum Qualifications:

• Bachelors Degree in Digital Media Communications Social Media Management or related field
• Five (5) or more years of professional experience managing social media strategy and content for a brand institution or organization
• Experience developing and enforcing social media policies or guidelines.

Relevant combinations of education training and experience may be considered.

Minimum Knowledge Skills and Abilities:

• Strong hands-on understanding of how social media works today including content strategy platform algorithms paid amplification and audience targeting
• Comfort working across social media management and analytics tools such as Sprout Hootsuite Google Analytics and content creation tools like Adobe Creative Suite or Canva
• Proven experience listening to audiences engaging communities and using paid and organic social to extend reach and impact
• A sharp eye for visual storytelling paired with strong writing and editing skills that translate complex ideas into clear compelling social content
• Experience working in higher education or similarly complex multi-stakeholder environments with the ability to navigate multiple voices while maintaining clarity and consistency

Representative Job Duties:

• Own RPIs day-to-day social presence with a high degree of autonomy exercising sound judgment and creative ownership in how stories are told across platforms
• Create original high-quality social content that brings RPIs people research ideas and culture to life in ways that feel authentic and relevant
• Write film edit and publish content across platforms such as Instagram TikTok LinkedIn X and emerging channels with a strong instinct for what works where and why
• Turn complex research academic work and institutional ideas into clear engaging social storytelling using short-form video visuals carousels threads and timely formats
• Work directly with students faculty and staff across campus to surface stories capture real moments and highlight the people behind RPIs impact
• Make thoughtful independent decisions in fast-moving moments balancing speed and creativity with accuracy credibility and brand responsibility
• Set and uphold standards for voice tone and quality while enabling others across campus to create stronger more consistent social content
• Track performance and audience behavior using insight rather than vanity metrics to refine content test new formats and evolve RPIs social presence
• Experiment with new tools formats and platforms to keep RPIs social storytelling fresh forward-thinking and trusted

Shift:

Business Hours with weekends or evenings occasionally required

Travel:

Driving:

Incidental driving possible but not required

Starting Salary/Rate:

Expected hiring range: $85000 - $95000

Pay transparency disclosure: The selected candidates salary will be determined based on factors that include the available budget internal equity and the final candidates qualifications experience education and other job-related credentials. This hiring range is provided as Rensselaers good faith estimate of the expected hiring range at the time of posting.

Application instructions:

Follow the on-screen prompts to create a brief online profile. Please be ready to upload your resume and cover letter.

If you need assistance with the online application process please contact

Applications will be accepted until the position is filled.

Total Compensation and Benefits Information:

Rensselaers Total Compensation Program is designed to provide stable pay growth a comprehensive and affordable benefits package and a comprehensive and affordable retiree medical and prescription plan. Our goal is to provide you and your family with a comprehensive health and welfare program as an umbrella of financial security and protection during your employment. For more information please visitBenefits Human Resources ().