E-Commerce Marketing Manager
Beaverton, OR - USA
Department:
Job Summary
Creative Safety Supply is a Portland-based leader in industrial safety and lean manufacturing solutions. We operate a portfolio of five specialized ecommerce websites serving customers across the globe with a primary focus on the North America market.
We are looking for a data-driven growth-focused Ecommerce Marketing Manager to own and grow revenue across all five of our websites. This is a high-impact highly visible role that sits at the intersection of digital and performance marketing marketing operations and lifecycle marketing. You will be responsible for developing and executing strategies to increase traffic improve conversion rates and grow total ecommerce revenue across new and existing customer segments. This role will work cross-functionally with marketing product operations and customer service.
This role is ideal for someone who thrives in a hands-on environment loves digging into analytics and has a passion for B2B ecommerce growth.
Shift/Hours:M-F; 7:00 am - 3:30 pm PST
Location: Beaverton On-site
What youll Do:
Revenue Growth & Strategy
- Own revenue targets across all five ecommerce websites and develop annual and quarterly growth plans
- Identify high-opportunity product categories customer segments and marketing channels to prioritize for growth
- Lead initiatives to increase average order value (AOV) repeat purchase rate and customer lifetime value (LTV) including lifecycle marketing strategies and cross-channel marketing programs
Site Optimization
- Work with our product listings team to maintain and improve product listing quality and conversion
- Develop A/B testing and CRO (conversion rate optimization) programs to improve key site metrics; work alongside our website developer and web designer to implement A/B program.
- Ensure product pages are optimized for both SEO and conversion including copy imagery pricing and specifications
- Oversee promotions and seasonal campaigns to drive incremental revenue
Digital & Performance Marketing Oversight
- Work with paid media agency to optimize and scale paid search (Google and MS Ads) and launch paid social campaigns in the future
- Work with our email marketinglead to develop and execute new email marketing strategies including promotional campaigns lifecycle flows support of ecommerce goals with a focus on RFM segmentation
- Monitor our digital reputation especially company and product reviews; ensure we continue to source new reviews and ratings remain high
Analytics & Reporting
- Analyze ecommerce KPIs (sessions conversion rate revenue AOV cart abandonment etc.) and report regularly to leadership
- Use analytics data from Google Big Commerce Hubspot and other tools to identify trends and opportunities
- Build and maintain dashboards to track performance across all five sites
Cross-Functional Collaboration
- Work closely with our internal and agency teams on landing pages category pages and campaign assets
- Collaborate with the product and operations teams on new product launches price changes etc.
- Interface with the customer service team to identify friction points and improve the customer experience
What youll need to be successful
- 36 years of ecommerce experience for B2B (preferred) or DTC brands
- Proven track record of driving measurable revenue growth for large ecommerce product catalogs with thousands of SKUs
- Hands-on experience with BigCommerce (required); familiarity with other ecommerce platforms is a plus
- Strong technical acumen and marketing operations chops across the ecommerce and digital marketing technology stack including familiarity with product feed management (OmniOne Feedonomics) marketing automation personalization platforms (especially HubSpot and/or Klaviyo) paid media platforms (Google Ads MS Ads Meta TikTok) analytics solutions (GA4 SEMrush Screaming Frog) AB testing site optimization tools (VWO HotJar etc.)
- Strong proficiency with data analysis especially funnel measurement and conversion optimization
- Experience managing or closely collaborating on paid search paid social and SEO programs
- Experience in workplace safety industrial supply lean manufacturing or adjacent B2B categories is preferred
- Experience managing and mentoring junior ecommerce or digital marketing team members
- Understanding of technical SEO fundamentals
- Excellent project management skills and ability to manage multiple sites and priorities simultaneously
- Strong written communication skills for copywriting briefs and stakeholder updates
About Creative Safety Supply Creative Safety Supply is at the forefront of the visual safety industry. For over 18 years we have helped organizations create safer and more efficient workplaces with solutions ranging from custom labeling systems to floor marking safety signs and Lean/5S/6S solutions. Companies across the U.S. and internationally trust us for our deep product knowledge responsive service and innovative solutions that empower businesses to improve safety compliance and productivity.
Why Work at Creative Safety Supply Joining our team means becoming part of a fast-growing company that values collaboration problem-solving and continuous improvement. We encourage initiative support career development and reward contributions that make a real difference for our customers.
We offer:
- Competitive base salary commensurate with experience
- Generous PTO program
- Performance-based bonus
- Comprehensive health dental and vision benefits
- 401(k) with up to 4% company match
- Collaborative on-site working environment with a fully stocked breakroom
- Opportunity to make a direct measurable impact on a multi-site ecommerce business
Physical Requirements and Working Conditions
Ability to sit or stand in a stationary position for long periods; occasionally move around the office and reach into cabinets drawers etc. Ability to lift 10-15 lbs for short periods of office environment with LED lighting regular interruptions and standard noise level.
Disclosures
Creative Safety Supply LLC is an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race color sex religion sexual orientation national origin disability genetic information pregnancy or any other protected characteristics as outlined by federal state or local laws.
This policy applies to all employment practices within our organization including hiring recruiting promotion termination layoff recall leave of absence compensation benefits training and apprenticeship. Creative Safety Supply makes hiring decisions based solely on qualifications merit and business needs at the time.
This Company participates in the E-Verify program through USCIS.
Required Experience:
Manager
About Company
The leaders in visual safety - Create a Safer, Smarter Facility - Home of LabelTac & SafetyTac industrial label printer and floor marking tapes