Senior Marketing Analyst

Marqeta is seeking a detail-oriented Senior Marketing Analyst to help transform data into actionable insights that optimize marketing performance and drive business growth.

Reporting to the Marketing Analytics Manager this role focuses on building scalable trusted performance reportingvalidating and enhancing datasets creating and managing self-serve dashboards and uncovering insights that improve pipeline and spend efficiency. Youll partner closely with Integrated Marketing Demand Gen MarketingOps Web Strategy and RevOps to ensure consistent accurate reporting across the customer journey and deliver insights that inform marketing strategy and execution.

We workFlexible First. This role can be performed remotely anywhere within Ontario or British Columbia Canada. Wed love for you to join us!

This position is not for an existing vacancy.

The Impact Youll Have:

• Build maintain and improve adoption of self-serve dashboards ensuring accuracy consistency and usability across marketing and GTM teams.
• Prepare datasets to support ongoing reporting forecasting attribution inputs segmentation and broader analytics initiatives.
• Conduct foundational analysis of campaign performance funnel behavior web engagement audience trends and paid media efficiency.
• Define tracking requirements and partner with platform owners (GA4 Salesforce Marketo paid media) to support accurate implementation and ensure data is properly validated.
• Design and execute measurement and testing plans including experiment setup QA and initial results analysis.
• Maintain the quality and reliability of marketing analytics data across source systems ingestion pipelines warehouses and BI layers by investigating issues validating transformations and coordinating updates to ensure consistent reporting.

Who You Are:

• 35 years of experience in marketing analytics business analytics or a related field within a B2B revenue organization.
• Strong proficiency with Advanced Excel and SQL including experience querying data warehouses (e.g. Snowflake BigQuery).
• Familiarity with GA4 Salesforce and marketing automation platforms (e.g. Marketo).
• Proficiency with data visualization tools (e.g. Looker) for dashboard creation and maintenance.
• Experience working with analytics data pipelines in a modern cloud data stack (e.g. Fivetran Snowflake BigQuery LookML) including validating data ingestion and troubleshooting pipeline or reporting issues.
• Demonstrated ability to organize validate and QA data with strong attention to detail.
• Clear concise communicator capable of translating analytical findings into actionable recommendations.
• Naturally curious highly organized and comfortable working with ambiguous data and partnering with cross-functional teams in a fast-paced environment.

Recruiter for this role

• Louise Devlin

Typical Process

• Application Submission
• Recruiter phone call
• Hiring manager video call
• Virtual Onsite consisting of 4-5 45 min calls
• Assignment to present to the team
• Offer!

At this point we hope youre feeling excited about the role. Youre encouraged to apply even if your experience doesnt precisely match the job description. Your skills and passion will stand outand set you apartespecially if your career has taken some extraordinary twists and turns. We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates so again dont hesitate to apply wed love to hear from you.

Compensation and Benefits

Marqeta is a Flex First company which allows you to choose your best working environment whether that be from home or at a company office. To support Flex First we calibrate pay to a competitive value according to working location.

When determining salaries we consider several factors including but not limited to skills prior experience and work location.

The new-hire OTE range for this position reflected in CAD is: $88500 - $110600

We also believe in recognizing the contributions of our people. Thats why we award annual bonuses to eligible employees rewarding both individual performance and the success of the entire company.

Along with monetary compensation Marqeta offers

• Multiple health insurance options
• Flexible vacation time
• Retirement savings program with company contribution
• Equity in a publicly-traded company
• Monthly stipend to support our remote work model
• Annual development dollars to support our people growth and development
• Family-forming benefits and up to 20 weeks of Parental Leave