Employer Branding Specialist

About Ballys Corporation

Ballys Corporation (NYSE: BALY) is a global casino-entertainment company with a growing omni-channel presence. Ballys owns and operates 19 casinos across 11 states along with a golf course in New York and a horse racetrack in Colorado and holds OSB licenses in 13 jurisdictions in North America. The acquisition of Aspers Casino in Newcastle UK expands its international reach. It also owns Bally Bet a first-in-class sports betting platform Bally Casino a growing iCasino platform Ballys Interactive International division (formerly Gamesys Group) a leading global interactive gaming operator and a significant economic stake in Intralot S.A. (ATSE: INLOT) a global lottery management and services business.

With 11500 employees its casino operations include approximately 17700 slot machines 630 table games and 3950 hotel rooms. Ballys also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas.

The Role:

The Employer Brand Specialist supports the execution of Ballys external employer branding strategy helping to position the company as an employer of choice across its global locations. This is a content-forward hands-on role which requires fluency in social media storytelling and the production of compelling content across multiple formats. From shooting and editing video to scheduling social posts to keeping careers pages fresh and engaging this role is the day-to-day engine behind how Ballys shows up to the world as a place people want to work.

Responsibilities:

• Supports the creation and execution of content across Ballys employer brand social media channels including LinkedIn Instagram Facebook and other relevant platforms ensuring posts are on brand timely and engaging.
• Produces shoots and edits short-form video content for use across social media careers pages and recruitment campaigns including employee spotlights culture highlights and event coverage.
• Captures on-the-ground photography at company events office locations and culture moments to build an authentic always-on library of employer brand assets.
• Assists in managing and updating the companys careers website ensuring content is current visually compelling and reflective of the employee experience.
• Maintains the employer brand content calendar coordinating scheduling deadlines and publishing across platforms to keep campaigns running smoothly.
• Monitors social media channels for engagement responds to comments and messages in alignment with brand voice and flags trends or opportunities.
• Supports the day-to-day management of employer review platforms including Glassdoor Indeed LinkedIn Life pages and Comparably etc. ensuring content is current and the company is well represented.
• Assists in the logistics and content support for employee advocacy initiatives helping employees share authentic stories and content through their own channels in a way that is consistent with Ballys brand.
• Supports the planning and execution of employer brand campaigns awards submissions sponsorships and hiring events including logistics coordination and materials preparation.
• Partners with the Candidate Experience team to support job posting copy recruitment marketing campaigns and sourcing content that attracts the right candidates to Ballys.
• Assists in maintaining brand voice guidelines and visual standards serving as a day-to-day guardian of consistency across all employer-facing content and channels.
• Assists in tracking and reporting key employer brand metrics including social media engagement follower growth ad performance and Glassdoor activity pulling data from multiple sources to support cohesive reporting.
• Partners with internal teams including People and Creative to gather content stories and assets that bring the employee experience to life externally.
• Other duties as assigned.

Competencies:

• Creative thinking a keen eye for design and strong written and verbal communication skills.
• Collaborative and proactive approach to stakeholder management.
• Meta Google and LinkedIn ads
• Community managemen

Qualifications:

• 1 to 3 years of experience in social media content creation marketing communications or a related field preferred. Demonstrated skill and a strong portfolio will be weighted heavily.
• Strong content creation skills across written visual and video formats
• Hands-on video production and editing experience using tools such as Adobe Premiere CapCut Final Cut Pro or similar platforms.
• Basic photography skills
• Active understanding of social media platforms particularly LinkedIn and Instagram including content best practices algorithm awareness and engagement strategies.
• Familiarity with employer review and talent brand platforms including Glassdoor Indeed LinkedIn and Comparably.
• Experience with design tools such as Canva or Adobe Creative Suite.
• Strong written communication skills with a good instinct for tone brand voice and audience.
• Familiarity with AI-assisted content tools for copy drafting content ideation and image generation is a plus

Whats in it for you:

• Competitive salary with annual performance reviews
• Comprehensive health coverage plan that includes medical dental and vision
• 401(K)/ Company Match
• Access Perks and Childcare discounts

Target Compensation:

• $60000- $65000 Annual Salary

Please note this job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without notice.

Required Experience:

IC