FMCG Retail Marketing Manager

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profile Job Location:

Pune - India

profile Monthly Salary: L 12 - 15
profile Experience Required: 5years
Posted on: 13 hours ago
Vacancies: 1 Vacancy

Job Summary

  • Drive city/region-level marketing strategy to increase store footfall customer acquisition and revenue growth.
  • Plan and execute localized campaigns & activations including events in-store promotions society/corporate tie-ups and seasonal initiatives.
  • Ensure strong retail branding & visual merchandising alignment across stores including signage displays layouts and overall store ambiance.
  • Collaborate with store operations category VM and central marketing teams to deliver seamless campaign execution and impactful store launches.
  • Manage and execute promotional calendars (weekly/monthly) including product launches festive campaigns and special promotions.
  • Handle vendor and partner management (agencies printers event teams media partners) ensuring cost efficiency quality and timely delivery.
  • Drive customer engagement & retention initiatives through community marketing referrals in-store experiences and digital/local marketing channels.
  • Analyze sales footfall and campaign performance data to optimize marketing effectiveness and improve ROI.


  • Requirements

    Prior Experience in Retail Marketing / Grocery or FMCG Marketing / Trade Marketing
    Graduation in any stream but MBA Preferred


    Required Skills:

    Marketing Merchandising Trade Marketing Retail Jobs Kochi Kerala


    Required Education:

    Graduation

    Drive city/region-level marketing strategy to increase store footfall customer acquisition and revenue growth.Plan and execute localized campaigns & activations including events in-store promotions society/corporate tie-ups and seasonal initiatives.Ensure strong retail branding & visual merchandisin...
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