Performance Marketing Manager
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
19 hours ago
Vacancies:
1 Vacancy
Job Summary
We are looking for a Performance Marketing Manager with a strong track record in driving business
growth through Google Ads Meta Ads content strategy agency management and budget
optimization. The ideal candidate should be data-driven strategic and experienced in planning
executing and optimizing paid media campaigns to maximize ROI.
Key Responsibilities:
Paid Media Strategy & Execution: Plan launch and optimize performance marketing
campaigns across Google Ads Meta (Facebook Instagram) and other digital platforms.
Budget Planning & Optimization: Manage ad spend efficiently to maximize conversions
while ensuring optimal cost per acquisition (CPA) and return on ad spend (ROAS).
Content Planning & Management: Collaborate with content and creative teams to align ad
creatives messaging and landing pages for maximum impact.
Data Analysis & Performance Tracking: Monitor campaign performance analyse key
metrics and generate insights to improve targeting bidding strategies and overall
effectiveness.
A/B Testing & Conversion Optimization: Continuously test ad copies creatives and landing
pages to enhance conversion rates.
SEO & Retargeting Strategy: Implement strategies for remarketing lookalike audiences and
customer segmentation to drive engagement and sales.
Agency & Vendor Management: Oversee external agencies freelancers and partners to
execute and optimize paid media strategies.
Competitor & Market Analysis: Keep track of industry trends competitor strategies and
emerging digital marketing opportunities.
Requirements
Key Requirements:
4 years of experience in performance marketing paid media and digital advertising.
Proven success in scaling Google Ads Meta Ads (Facebook Instagram) and other
performance marketing channels.
Strong expertise in budget management bid strategy and campaign optimization.
Hands-on experience with Google Analytics Google Tag Manager and other tracking tools.
Understanding of SEO landing page optimization and content marketing.
Ability to analyse data-driven insights and translate them into actionable marketing
strategies.
Experience in agency/vendor management and working with creative teams.
Strong problem-solving skills and the ability to thrive in a fast-paced environment.
Preferred Skills:
Experience in healthcare wellness or e-commerce industries is a plus.
Knowledge of CRM email marketing and automation tools to enhance campaign
performance.
Familiarity with programmatic advertising and affiliate marketing.
