SRM D&A Lead PN NA

Pet Nutrition (PN) is the most vibrant category in the FMCG sector. As we transform this exciting category the Mars Pet Nutrition (PN) leadership team has launched a new programDigital First. Digital First places pet parents at the center of everything we do while digitizing a wide range of business processes and building futurefit capabilities to achieve ambitious targets in top-line growth earnings and user centricity.

Digitizing at scale across Demand & Supply is a key focus area for Digital First. This agenda requires strong thought leadership high-quality decision-making deep technical expertise and the ability to navigate complex business challenges while building and leading a worldclass Data & Analytics (D&A) organization.

Within the Digital First framework the SRM D&A NA Lead will develop Data & Analytics products to unlock Strategic Revenue Management (SRM) potential for Pet Nutrition in North America. Reporting to the Integrated SRM D&A Director this role will be an integral member of the North America PN SRM business team.

The SRM D&A Lead will deliver capabilities that meet the needs of both the business and the data ecosystem. The role is responsible for defining and delivering the short- medium- and longterm D&A strategy for SRM in North America integrating solutions with the Trade Promotion Management (TPM) ecosystem and playing a critical role in designing and deploying D&A tools and capabilities.

Key Responsibilities

• Spearhead the D&A delivery of a comprehensive product strategy for Strategic Revenue Management aligned with the PN North America vision priorities and goals

• Ensure seamless integration of SRM analytics with key Trade Promotion Management platforms to create a smooth end-user experience for Sales SRM and other stakeholders

• Partner with North America SRM and Sales teams to drive adoption of D&A products transforming capabilities and maturity while fostering a culture of datadriven decisionmaking

• Collaborate with crossfunctional teams to design and implement analytics solutions aligned with product objectives and roadmap priorities

• Partner with the business to deliver SRM D&A capabilities such as: Strategic pricing Price Pack Architecture (PPA) Promotional event performance Promotion slotting and mechanics optimization Grosstonet performance Trade architecture simulation Innovation simulation Pointofsale assortment optimization

• Develop and implement a comprehensive data strategy to ensure the effective collection storage and use of relevant data contributing to a strong data foundation for growth initiatives

• Maintain a strong focus on value creation and adoption of delivered capabilities driving measurable impact through routine and advanced analytics while identifying efficiency opportunities

• Engage internal and external stakeholders to ensure alignment between D&A initiatives and business objectives

• Define and track key performance indicators (KPIs) to measure product success and business impact

• Communicate complex data and analytics concepts clearly to nontechnical stakeholders and provide training to product teams as needed

• Identify and mitigate datarelated risks ensuring compliance with data privacy regulations and established governance standards for accuracy interoperability integrity and security

What We Are Looking For

• Proven track record of developing and implementing Data & Analytics solutions within Strategic Revenue Management to drive business value Deep understanding of pricing promotion optimization PPA and trade architecture is required

• Experience in delivery management of analytics products including strong businesstoscience translation to enable effective partnership with Product Teams

• Demonstrated ability to embed datadriven insights into business processes and decisionmaking

• Strong storytelling skills with the ability to educate nondigitally savvy leaders and teams across multiple organizational levels Executive stakeholder communication experience is a plus

• Proven ability to deliver results in a matrixed organization including influencing without formal authority

• Experience building and leading highperforming Data & Analytics teams

• Experience managing relationships with external data vendors and analytics service providers

• Strong project management skills with the ability to manage multiple priorities in a fastpaced environment

• Solid CPG and retailer knowledge including experience using key internal and external data sources such as firstparty data and associate surveys

What You Can Expect from Mars

• The opportunity to work with more than 140000 diverse and talented Associates all guided by the Five Principles

• A purposedriven company striving to build the world we want tomorrow today

• Bestinclass learning and development support from day one including access to our inhouse Mars University

• A competitive salary and benefits package including company bonus

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