Business Development Officer

OVERVIEW

This is a consultative B2B role with a long sales cycle senior buyers and a differentiated product in an underserved market.

JOB DESCRIPTION

Corporate Partner Acquisition

Identify qualify and approach target organisations in financial services technology professional services FMCG and consulting across Lagos

Conduct discovery meetings with CHROs HR Directors and senior business leaders to position the wellness subscription packages against the organisations specific human capital risk

Prepare and present tailored proposals; manage the full cycle from first contact to executed SLA

Maintain a live accurately staged pipeline in the wellness CRM with weekly reporting to the Wellness Director

Channel & Partner Development

Support HMO panel registration by building relationships with managed care teams at target providers

Develop referral partnerships with HR consultancies benefits advisors and occupational health providers

Retention & Growth

Own the commercial relationship with existing corporate partners through the first contract term

Identify and convert upsell opportunities from Bronze to Silver or Gold subscription tiers

Performance Targets

Acquisition: 3 signed partners within 90 days; 6 to 8 by Month 12

Pipeline: Minimum 15 qualified prospects in active pipeline from Month 3

Conversion: Minimum 30% of discovery meetings progressing to formal proposal

Retention: 100% of Year 1 partners retained or upgraded through first renewal

Requirements

First Degree in Marketing Business Administration Human Resources.

Minimum four years of B2B business development or corporate sales experience with a track record of closing in a professional or health services environment

Experience selling to or engaging corporate executives and decision makers/buyers in Nigerian organisations.

Ability to build an ROI case for a corporate wellbeing investment in the language of productivity retention and human capital risk

Professional presence credible at C-suite level

Disciplined CRM and pipeline management

Familiarity with the Nigerian corporate benefits and HMO landscape is an advantage

Benefits

Base Salary: Commission

Retention bonus: per partner renewed or upgraded at first contract term

Six-month base salary review with progression for consistent pipeline delivery

Defined a pathway to Business Development Manager as the commercial team grows