Sales Manager (FMCGFood Ingredients)

ERecruiter

Job Location:

Abeokuta - Nigeria

Salary: Not Disclosed

Experience Required: 7years

Posted on: 11 hours ago

Vacancies: 1 Vacancy

Job Summary

Our client is a key player in the agricultural production sector. They are looking to hire a motivated results-driven Sales Manager to spearhead plantain flour sales in Nigeria and internationally. The successful candidate must have strong prior successful B2B sales background in packaged goods preferably bulk flour. International sales leads and exports.

JOB SUMMARY

The ideal candidate will own end-to-end revenue generation for plantain flour across domestic and international markets by building predictable B2B demand pipelines securing large-scale buyers and ensuring consistent off-take of production capacity (target: 100% absorption of output scaling to 400 MT/month). This is a revenue generating role not a relationship management role.

The Sales Manager is accountable for:

Selling 100% of monthly production output (initially 100200 MT scaling to 400 MT/month)

Building a predictable pipeline of B2B buyers (domestic export)

Securing repeat bulk contracts with distributors manufacturers and food processors

Developing export channels into at least 23 active international markets

Maintaining pricing discipline to protect margin while achieving volume targets

JOB RESPONSIBILITY

1. Revenue Generation & Sales Execution

Drive bulk sales of plantain flour to:

Distributors
Food manufacturers
FMCG aggregators
institutional buyers

Convert production capacity into consistent purchase contracts

Achieve monthly off-take targets aligned to factory output

Manage deal cycles from lead generation to payment confirmation

2. Market Development (Nigeria Export)

Build structured buyer database across:

Nigeria (regional distributors wholesalers food processors)
West Africa (Ghana Côte dIvoire Senegal etc.)
Europe North America and Asia (diaspora ethnic food markets industrial users)

Identify high-demand segments:

gluten-free food manufacturers
bakery ingredient suppliers
ethnic food distributors
health food brands

Continuously map new market opportunities

3. Export Development & Market Entry

Identify and pursue export buyers agents and distributors

Participate in international trade fairs food exhibitions and sourcing events

Build export-ready sales pipeline including:

documentation requirements
buyer compliance expectations
logistics coordination with operations team

Develop at least 2 active export channels within 1218 months

4. Strategic Partnerships (White Label / Private Label)

Develop black label / private label partnerships with global distributors

Position the company as a contract manufacturer for branded flour products

Negotiate long-term supply agreements with volume commitments

Build recurring revenue contracts instead of one-off sales

5. Pricing Strategy & Revenue Optimization

Maintain structured pricing database:

domestic pricing tiers
export pricing structures
volume-based discounts

Protect gross margin while driving volume growth

Provide feedback loop to operations on price sensitivity vs demand

6. Pipeline Management & Sales Discipline

Build and maintain CRM-style pipeline tracking:

lead stage
negotiation stage
committed buyers
repeat customers

Ensure visibility of:

monthly forecasted demand
conversion rates
deal velocity

Maintain disciplined follow-up cycles for all prospects

7. Trade Events & Market Representation

Identify and attend relevant:

international food fairs
FMCG expos
ingredient sourcing conferences

Convert events into measurable pipeline growth (not networking-only participation)

Build structured post-event follow-up systems

8. Reporting & Revenue Intelligence

Submit weekly sales performance reports:

volume sold vs target
pipeline status
conversion rates
revenue forecast

Provide market intelligence:

o competitor pricing o demand trends o buyer feedback Flag risks to sales absorption early (not after production issues occur)

JOB REQUIREMENT

Minimum 710 years in B2B FMCG / food ingredient sales

Proven experience selling bulk packaged goods OR commodities OR food manufacturing inputs

Experience managing large volume accounts (not retail sales)

Candidate must demonstrate:

Actual history of selling at scale (tonnage pallets container volumes)

Documented revenue achievements (not vague targets)

Experience closing institutional or distributor-level contracts

Ability to handle long sales cycles and negotiation pressure

Prior exposure to international buyers or export processes

Experience with trade documentation or cross-border logistics

Familiarity with food import requirements (FDA EU etc.)

SKILLS & COMPETENCIES

Strong negotiation ability at institutional level

Ability to build and manage structured sales pipelines

High resilience in deal closure cycles

Strong communication and persuasion skills

Data-driven sales mindset (not intuition-based selling)

PERFORMANCE EXPECTATIONS (FIRST 90 DAYS)

Active buyer pipeline established (minimum 3050 qualified leads)

First repeat bulk buyers secured

Clear pricing and segmentation strategy defined

Initial export leads identified

Monthly demand forecast aligned with production output

CRM or structured tracking system operational

Our client is a key player in the agricultural production sector. They are looking to hire a motivated results-driven Sales Manager to spearhead plantain flour sales in Nigeria and internationally. The successful candidate must have strong prior successful B2B sales background in packaged goods pref...