Senior Marketing Manager Growth Lifecycle Marketing

At Constant Contact we are seriously awesome people who take ownership and make an impact by operating with the mindset integrity and courage of a small business owner.Theres something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here we all play an integral part in helping business owners entrepreneurs non-profits and individuals to succeed by giving them all the help and tools they need to grow online. Were energized by new challenges and new possibilities-and were just getting started!

Constant Contact is seeking a data-driven and innovative Senior Marketing Manager -Growth Lifecycle Marketing. In this role you will be responsible for building sophisticated automated workflows and leveraging AI-powered personalization to deliver the right message at the right time. A core focus of this role will be the rapid testing of new product offerings and revenue streams through quick-strike experimentation prior to full-scale rollout. This is a pivotal role for an expert tactician who loves to experiment scale what works and integrate cutting-edge marketing technology.

What Youll Do:

• Strategy & Execution: Lead the development and tactical execution of multi-channel lifecycle journeys (Email SMS In-App and Push) to drive trial conversions and reduce churn.
• Rapid Experimentation: Design and execute quick-start experiments to validate new offerings pricing models and features; analyze initial performance to determine viability prior to resource-heavy scaling.
• AI & Automation: Implement AI-driven creative development segmentation and predictive modeling to anticipate customer needs and automate hyper-personalized content delivery.
• Testing & Optimization: Manage a rigorous A/B and multivariate testing roadmap utilizing AI optimization tools to enhance subject lines send-time frequencies and creative performance.
• Cross-Functional Collaboration: Partner with Product and Data Science teams to integrate machine learning insights into the marketing stack ensuring a seamless user experience. Provide system requirements to partner teams on system enablement.
• Performance Tracking: Own the reporting for key lifecycle KPIs (LTV CAC Retention) using data visualization tools to provide actionable insights to leadership.
• Content Innovation: Leverage Generative AI and Prompt Engineering to scale content production and experiment with dynamic messaging across different customer cohorts.

Who You Are:

• Experience: 7 years of experience in growth or lifecycle marketing with a focus on SaaS or subscription-based models.
• AI Proficiency: Hands-on experience with AI marketing tools (e.g. Claude Gemini ChatGPT or native AI features within ESPs) and a strong understanding of how Predictive Analytics informs lifecycle stages.
• Tech Stack: Mastery of marketing automation platforms like Braze Iterable or Salesforce Marketing Cloud.
• Analytical Mindset: High proficiency in SQL or data visualization tools (Tableau/Looker) to analyze complex datasets and customer behavior.
• Experimentation: Proven track record of running sophisticated experimentation frameworks beyond simple A/B testing.
• Communication: Ability to translate complex technical workflows into clear business impact for stakeholders.
• Education: Bachelors degree in Marketing Business or a related field.

Why Youll Love Us:

• We celebrate one anothers differences. We are proud of our culture of diversity and inclusion and were always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
• Join the experts. If youre passionate about supporting businesses and organizations you wont find a better spot to share your talent. Were dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses non-profit organizations and community groups.
• Youll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business take on stretch assignments seek coaching opportunities and professional development opportunities.
• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family

At Constant Contact were all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person participate in live trainings and socialize with colleagues.

Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.

Vision6 Pty Limited is an affiliate of Constant Contact Inc. and a part of the Constant Contact group of brands.

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