Director, Category Development On Premise

COMPANY:

We are home to the nations most iconic beer and beyond beer brands including Michelob ULTRA Americas #1 top-selling beer as well as Busch Light Budweiser Bud Light Stella Artois Cutwater Spirits and industry-leading craft brands. From our longstanding efforts to support American farmers military veterans and first responders to emergency drinking water donations and responsible drinking programs we are guided by our commitment to the communities we call home and the 65000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do

ROLE SUMMARY:

The Category Development team is a fast-paced human-centric team within the A-B Commercial organization. Our team draws from a diverse set of data including secondary sources like Circana Nielsen & Numerator as well as leading primary research to ensure we stay on top of this dynamic channel. You will work closely with the rest of the Category Development organization to integrate a category perspective into our commercial strategy in the On-Premise serving as the category subject matter expert across the On-Premise channel landscape.

In this role you will be responsible for partnering with our On-Premise Sales leadership and field teams to proactively find opportunities and gaps synthesize and analyze insights and data and work without constraints to identify new trends within the channel. Your ability to collaborate cross functionally and advocate for category growth will drive strategy execution and impact both internally and externally.

JOB RESPONSIBILTIES:

• Own category retail relationships and identify new opportunities to influence within all On-Premise channels: Independent Bars and Restaurants Casual Dining (e.g. Buffalo Wild Wings) Concessionaires (e.g. Delaware North Gillette Stadium) Hotels Airports Casinos etc.

• Manage planograms and the reset process for concessionaires and venues.

• Develop thought-leadership to be applied across the commercial and retailorganization.

  • RFP development Tap/Package Assortment Optimization Menu Optimization etc.

• Develop the On-Premise narratives for our Retail Category Strategy.

  • Why Beer & Hard Beverages in the On-Premise Segment Stories etc.

• Partner with data suppliers to identify gaps and opportunities and identify ways to expand our data reach for the channel.

• Lead and develop a small team of analysts & contractors.

JOB QUALIFICATIONS:

• 4 Year bachelors degree preferred

• Must be in office 5 days a week

• Strategy Insights Marketing and/or Sales experience 10 years (at a mid to large CPG or consumer research/strategy agency desired) with Category or sales experience preferred

• Proactive Thinker can operate independently and find opportunities ideas and needs without clear day-to-day guidance

• Collaborator in a dynamic and fast paced environment able to form relationships & influence both internally (Commercial Category Sales Marketing) and externally (Customers) up to senior leadership levels

• Strong Presentation Skills has experience speaking publicly to and influencing leadership

• Curious Analytical Creative Strategic able to translate shopper behavior and attitudes into practical insights to have a concrete impact at retail

• Data Literacy Proficiency with Nielsen data and Numerator preferred

WHY ANHEUSER-BUSCH:

At Anheuser-Busch our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer Anheuser-Busch has delivered a legacy of brewing great-tasting high-quality beers that have satisfied beer drinkers for generations. As the nations top brewer one of the fastest growing spirits companies and an insurgent force in energy drinks we drive economic prosperity nationwide through investments in our people facilities and communities. We are the only alcohol company that invests in the U.S. at this scale.

BENEFITS:

• Health benefits including Medical Dental Vision Wellness and Tax-Advantaged Savings and Spending Accounts

• Life Insurance and Disability Income Protection

• Generous Parental Leave and FMLA policies

• 401(k) Retirement Savings options with a company matching contribution

• Chance to work in a fast-paced environment among a company of owners

• Free Beer!