Growth Lead, Franchises
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Job Location:
San Francisco, CA - USA
Monthly Salary:
$ 133000 - 179000
Posted on:
5 days ago
Vacancies:
1 Vacancy
Job Summary
About Pilot
About the Role
What Youll Do
- Understand how franchise systems buy (corporate vs franchisee vs both)
- Identify high-potential segments (e.g. QSR fitness home services multi-unit operators)
- Test different entry points (top-down via franchisor vs bottom-up via operators)
- Launch scrappy tests across channels (events outbound support partnerships content paid)
- Try different GTM motions (corporate deals multi-location bundles pilot programs)
- Use results to determine what scales
- Talk directly to franchise owners operators and corporate teams
- Understand operational pain points (unit economics reporting cash flow multi-entity complexity)
- Translate insights into messaging and acquisition strategies
- Build landing pages write emails run outreach and launch campaigns yourself
- Stand up webinars or events tailored to franchise operators
- Move quickly with minimal process or support
- Be accountable for generating qualified opportunities and contributing to revenue
- Partner closely with Sales to refine positioning and improve conversion
- Focus on what drives deals across different buyer types
- Identify and engage franchise ecosystems (POS systems franchise consultants associations)
- Run co-marketing or co-selling experiments
- Help Pilot become relevant within franchise networks
What Were Looking For
- Youre early in your career but have strong business judgment
- Youve taken ownership of something ambiguous before
- Youre excited to do the work yourselfnot just design strategy
- Youre comfortable navigating messy multi-stakeholder environments
- 25 years of experience in consulting banking startups GTM roles or similar
- MBA or equivalent experience is a plus not required
- Exposure to SMBs multi-location businesses or operations-heavy industries is helpful
- High ownership: you take responsibility for outcomes not just tasks
- Scrappy: you find ways to get things done with limited resources
- Analytical: you use data to guide decisions and prioritize
- Clear communicator: you can tailor messaging to different audiences (operators vs HQ)
Why This Role
- Youll own a new growth channel with real revenue impact
- Youll work across Sales Partnerships and Product
- Youll gain exposure to complex GTM problems (multi-entity buyers channel strategy)
- Youll help define how Pilot wins in a large underpenetrated market
What Success Looks Like (First 612 Months)
- Clear signal on whether top-down (franchisor) or bottom-up (operator) motion works best
- 23 channels consistently generating qualified pipeline
- Early wins with franchise groups or multi-unit operators
- Initial repeatable plays for acquiring and expanding within franchise systems
About Pilot
Pilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts - which Pilot hires as full-time U.S.-based employees - who learn the ins-and-outs of their business. Pilot integrates directly with the billing banking expense and payroll systems customers already use. With a special blend of custom software and expert bookkeepers Pilot delivers accurate consistent bookkeeping and financial management and tax services that give entrepreneurs the freedom to focus on their business.
Pilot has over 3000 customers and has raised over $170 million in financing from Sequoia Index Ventures Stripe Bezos Expeditions and Whale Rock. Our investors also include a long list of world-class entrepreneurs including Patrick and John Collison Drew Houston and Diane Greene. Our most recent funding round doubled our valuation to $1.2 billion Meet Fintechs Newest Unicorn.
Why Pilot
- We invest in our employees development and happiness because our employees are the keys to our success and ensuring happy customers
- The opportunity to join a seasoned founding team that has led companies through two prior successful startups and acquisitions (by Oracle and Dropbox).
- Flexible vacation/time-off policy
- All federal holidays are observed
- Competitive benefits package including additional wellness benefits
- Parental leave for birthing or non-birthing parents 100% pay for 12 weeks
- 401(k) plan
The base pay range target for the role seniority described in this job description is $133000 - $179000 in San Francisco CA. Final offer amounts depend on multiple factors such as candidate experience and expertise geographic location total compensation and market addition to cash pay full-time regular positions are eligible for equity 401(k) health benefits and other benefits; some of these benefits may be available for part-time or temporary positions.
Pilot commits to provide a work environment free of discrimination and harassment as well as equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories consistent with legal requirements. You may view all of Pilots recruiting notices here including our EEO policy information about requesting a reasonable accommodation in the job application process recruitment agency policy recruitment scam notice and important E-Verify information. You may view our job candidate privacy policy here.
About Company
One team for all your accounting needs. Pilot handles your bookkeeping, taxes, forecasting and more. See why thousands of businesses trust Pilot.
